Stimulated by the rising share of first-line TV manufacturers, many domestic manufacturers are actively developing more competitive high-end products. According to industry sources, LED backlight LCD TV sales revenue during the New Year's Day will exceed CCFL backlight models.
According to data released by the research company, the scale of domestic 3D TV is expected to be 500,000 units this year, accounting for 0.5% of the total flat-panel TV. However, it will be the focus of market competition next year. At present, some domestic manufacturers have reduced the price of 42-inch 3D TV to less than 10,000 yuan.
Affected by the surge in domestic TV demand in recent years, the outside world has expected that the domestic LCD TV market demand will reach 39 million units this year, but the real situation has not reached expectations, and the third quarter data shows that the domestic LCD TV market shipments are still falling. 2%, the US market has increased by 3%.
During the domestic manufacturer's 11th period, in order to stimulate demand and increase market share, the LED backlight TV model was promoted, which increased the share of LED backlight models to a certain extent, which accounted for 40% of the national TV sales.
3D will become the focus of competition among domestic manufacturers next year. At present, Hisense has launched four 3D TVs, three Changhong and TCL, and Konka has also released 55-inch and 72-inch 3D models. Skyworth plans to come up with its own this month. 3D TV.
Skyworth said that the current mainstream 3D TV price is 2-2.5 times that of LCD TV. Their goal is to reduce this price gap to 1.5 times. With the approach of New Year's Day and the Spring Festival, first-line TV manufacturers and domestic companies are preparing for holiday promotion, and low-priced 3D TV is expected to appear on the market soon.
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