In the era of rapid development of Internet technology, the original home entertainment equipment can no longer meet the growing entertainment needs of people. Traditional products have been redefined and reconstructed in order to keep up with the demands of the market. TVs, as traditional household appliances, have become intelligent. The general trend.
After PCs and mobile phones, Smart TVs are considered to be the most valuable big screen. They assume the responsibility of allowing users to return to the living room. Similarly, the study of consumer portraits also points the way for the development of smart TVs.
The traditional TV function is limited
According to the 2014 smart TV industry development data report released by ZNDS, users using smart TVs accounted for 40% of the survey results, while those using traditional LCD TVs accounted for 60%. It can be seen that the market space for the development of smart TVs is very large; In recent years, the smart TV market continues to heat up, and more and more people are being used. The first to be affected is the 30-39 age group, with a use ratio of 51.14%. The user groups are gradually getting younger, and the population in the 20-29 age group has risen to 25.63%. Young people in the future will grow up as the main audience for smart TV.
In the past, the basic use of traditional television functions is nothing more than information acquisition, killing time, film and television entertainment, which can provide a relatively simple form of entertainment, the main users are mostly housewives, children and the elderly, for young people with high entertainment needs often Without much attraction, young people are more willing to pass time and news sources on their computers and mobile phones. In terms of entertainment, they will go to KTV and go to the cinema to watch movies.
The functions of traditional television have not been in line with the public nature of television and cannot meet the needs of all family members. In order to achieve better development of smart TVs, it is necessary to develop more extensive functional applications and continuously incorporate more user populations on the basis of the original users, so as to better transform the future development of television and create a new market space. .
Unlimited expansion of smart TV features young people have the world
After the 80s and 90s, they are gradually becoming the backbone of social development. They are constantly building families and buying new homes. Their attitude towards Internet technology products is relatively open to experimenting. Compared to middle-aged and older people, young people are Demand will become the main force for the advancement of smart TVs. Compared with traditional LCD TVs, they are more willing to buy a smart TV with more technology, clearer screens, and more functional modules.
Nowadays, the smart home field is rapidly developing. Under this trend, the future will be smart TV as the central hub of the entire smart home. Television as an important display terminal in the smart home will be used in functions and applications. Extensive expansion and extension, clear natural advantages of large screens make it an interactive center, control center, and play center and storage center in smart homes. Therefore, smart TVs in the future will become the core of the whole family living environment.
With the development of the industry, smart TVs in the future will surely include all people in the family. Not only will they be enjoyed exclusively by the elderly and housewives, but more and more young people will become serious users of future smart TVs. For example, in the future, smart TVs can provide somatosensory games and high-definition online video and audio videos that are popular with young people. Online social and video education can be conducted through TV. This kind of large-screen comfortable control experience is unmatched by other devices.
The user's home entertainment needs are constantly rising. To a certain extent, it will guide the research and development direction of hardware manufacturers and software developers. As the living room entertainment center, the TV screen will also comply with this trend. After all, young people return to the living room will bring an incompatibility. Imagine the market.
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