After the SARFT has killed the OTT, who will receive it?

On July 6, SARFT issued an emergency notice to the seven licensees for the OTT industry and asked them to rectify the existing non-compliance of Internet TV. In the end of June and early July of last year, SARFT attacked the booming OTT industry. It was this time again, it was a hot summer day, and now Internet TV was again thrown into a cold water. On July 6, SARFT issued an emergency notice to the seven licensees for the OTT industry and asked them to rectify the existing non-compliance of Internet TV. Otherwise, the most serious consequence is to cancel the right of broadcast control. The specific violations are as follows:

First, in the models released after the beginning of 2015, the application of the USB port can still be installed;

Second, there are still browsers that can access the Internet in the system;

Thirdly, the situation of aggregated application software, video website client, and radio application software is pushed through an application store or other means;

Fourth, through the application store or other means, push the remote control application that can play video remotely through the mobile phone indirectly.

In short, any video application outside the broadcast platform cannot be installed on OTT products.


This notice once again made restrictions on video playback and used a one-size-fits-all approach to cut all possibilities. All along, audio-visual content is the hall of the SARFT. What should be broadcast should not be completely controlled by it. This is also a means of propaganda and control with Chinese characteristics. How can we protect the good-natured Chinese people from interference caused by discordant factors? , Radio and television is also painstaking. Of course, it is necessary to filter out some illegal and obscene contents, and the remaining healthy contents need to have better channels of communication. This is why radio and television are obstructed by the TV.

In the wired era, TV broadcasts what subscribers look at, and the diversity of video resources during the Internet gives us more creativity, enriches everyone’s lives, and creates benefits that are also used by the broadcast and television system. It should be made clear that video sites that obtain video and audio licenses from SARFT have the right to broadcast video content and have never crossed the boundaries of the General Administration of Commerce.

In the OTT field, whether it is a smart TV or a TV box, its source of video programs is its own content of the existing seven licensees, and it is also provided by the client of the video website and third-party aggregation software. In other words, the licensee is the pro-son of Radio and Television, and the content is certainly not a problem. The content of the video website has a wide-listed TV license, and the content is not a problem.

So why can't licensed video sites be played independently on OTTs (which can cooperate with licensees to provide content)? After all, TV is the business area directly managed by SVA, and the right to operate and manage the website is not in broadcasting and television. On the other hand, the same content can appear on the website, but it wants to exist independently on the TV and move the radio and television cheese.

The killing of the OTT industry is tragic?

If there is no Internet, there is no sense for the existence of smart TVs or TV boxes, and the wide-grid power grid and the Internet can be combined in one and the same way, which in turn will generate even greater value, and this is also a general trend from the perspective of user needs.

Through the combination with the Internet, OTT has endless resources. With the support of intelligent systems, mass applications can give users better services. It can be said that the nature of TV as a video port has been completely changed and it has become a family. Living room entertainment center, which is why smart TV has become a huge market after PC, mobile phone tablet. However, from the broadcasting and radio clearing of the four violations, we can see that several video software installation methods have been completely blocked, and other corresponding application installations have also been severely damaged. One castration cut both legs, admiring the roughness of the General Administration of Practice. brutal. The intelligence was gone, the application was disabled, and it took a few years of hard work to return to liberation overnight.

The SARFT's practice is completely against the trend, and it is indifferent to the smart phone business, and the family living room entertainment is also able to guarantee control in their own hands without changing the color. Sex, creativity, and the “Internet Plus” promoted by the Prime Minister have become stagnant under the closed and rigid management of SARFT. As the saying goes, there are countermeasures under the policy, and now the voice of the majority has become a handful of people touching the river. How can the OTT industry be miserable?

How to deal with all parties?

Licensing Vendor: The four violations of Radio and TV are cleared for the seven licensees. Although the rhetoric is fierce, even with the threat of reclaiming the power of broadcast control, the birth will always be biological, but it is only the love and hate of the licensee. Nothing more. The license party is an extension of broadcasting and television. There are some deviations in behavior for self-interest. Of course, it will not be stubborn. Of course, radio and television will certainly be obliged to follow suit, and in the future, it will not be able to make a profit.

OTT hardware manufacturers: Regardless of smart TV or TV box, if you want to take the brand line bigger and stronger is to abide by the rules and cooperate with the licensee to get the opportunity to enter. It should be said that no matter how dissatisfied my heart is, major brands will still actively cooperate with policy guidance. There is no problem in shielding U-ports and browsers. There is no problem in surrendering the application market and not using mobile phones. Unfortunately, the lofty manufacturers have great aspirations. When we are committed to building a variety of ecosystems, we must maintain a soft figure and avoid policy risks again and again. TV sets that are not subject to user presupposition are tied up.

Third-party software: This cleaning is mainly aimed at video software, but it shields U-ports and shields browser downloads. This also blocks the channels through which users install other applications, so only the application store can be selected. At present, audiovisual software still occupies an important position in the app store, which is also the most immediate need for users, and the days to come will be swept away. The third-party software has no autonomy. It has entered the official application store. This road is my opening... You know.

Users: It may be that the word "user" is used in the world, but it is difficult to find in the SARFT's dictionary. The rise of an industry is based on the purpose of grabbing users. Users do not buy it. They can be angry and can scold, but in the end it is To no avail, the result is to vote with their feet. The smart TV loses its soul and becomes a big monitor. The corresponding users can also abandon it. The chances of a reduction in the operating rate that has been declining year after year have a chance to recover. Today, PCs and mobile phones are still a good choice. Singing, dancing, jumping, OTT died off our hairy thing?

It is not the first time that SARFT has taken measures to rectify OTT products. However, the trend of the industry is unstoppable. The Yangtze River will not stop its flow and the sun will continue to rise. The future will be even better.

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