Ali Next Stop - Big Entertainment Empire

Recently, Alibaba.com reorganized the previously acquired music and shrimp music and established it as Ali Music. Among them, shrimp music will continue the previous road, take the professional musician route, and every day is still the main road to hit the public. In addition, the new Ali Music also owns the exclusive copyright of the record companies such as Rolling Stones, Belief Music, and Hua Yan. In other words, the songs of the artists of these record companies will only be downloaded through Ali Music.

Interestingly, just three days ago, Cool Dog and Cool I just completed the merger to form the Ocean Music Group. The merged cool dog and cool me accounted for more than 30% of the market share. Ali followed closely and its market share jumped to 100%. In the top ten, taking into account the previous years relying on genuine siege QQ music, the domestic online music industry has formed a tripartite situation.

The re-shuffling of the domestic music industry is a further expansion of several Internet giants. The tentacles of Ali Tencent have begun to reach out to all aspects of our lives. In the future, our clothing, food, housing and transportation will gradually be divided by several giants. The Internet will not Resurrection, the Internet will be everywhere.

Musical Spring

It is undeniable that the integration of the domestic online music industry is an absolute positive news for the mainland and even Hong Kong and Taiwan music.

Since the decline of Hong Kong and Taiwan music, the Chinese language music industry has officially entered the winter. The characteristics of the Internet free of charge will smash the physical records of the album, and are accustomed to the free Chinese Internet users frantically looking for pirated music resources, and have no restraint to share. The musicians have worked hard for many years and have been unscrupulously spread. Record sales have nowhere. With no return on pay, the record companies have fallen into a difficult situation.

The root of all this comes from the barbaric growth of the Internet on the mainland. For a long time, Chinese netizens lacking copyright awareness have almost pirated all available resources, including movies, music, and e-books. Among them, music piracy is particularly embarrassing. Even though the cost of these virtual resources has little impact on the daily lives of Internet users, The embarrassing Chinese are reluctant to pay for their own pockets.

The Internet is not a bad thing for the music industry. We can even say that the Internet has sharpened the traditional music industry. The era of the past few songs, the mediocrity of melodies, and the old tunes of a few songs that can make up an album and sell for dozens of dollars are gone forever with the release of iTunes. The musician must be responsible for each song and profit from each song. The consumer pays for the songs he likes without having to purchase the entire album. This is a subversion of traditional records. The reshaping of the music industry is beneficial to consumers.

However, the key to this reshaping process is the insistence of online music service providers on copyright. But unfortunately, many domestic music software, whether it is shrimp every day, or NetEase QQ, early in their own right to observe the activities of self-piracy, and even in many cases encourage users to upload pirated music files, which is a blow to the music industry is fatal of.

Today, several rounds of encounters with Ali, Tencent and NetEase have made copyright a focus of attack by several parties. Several big giants have wooed users under the banner of genuine copyrights and have incorporated traditional record companies under the door through large-scale investment acquisitions. This division and monopoly on resources has forced users to make choices, but it has an indelible effect on the cultivation of copyright awareness of users to a certain extent. Last year, QQ Music’s promotion of Jay Chou's new album is a great example. This user + service + record company + musician service system will bring upgrades to all aspects of the music industry.

The era of resources, the age of the system

This time, Ali’s integration of shrimp and rice every day not only brought about a certain degree of revitalization of the Chinese-language concert, but also demonstrated a huge message to other Internet participants.

Still talking about interaction? You OUT!

For a long time, domestic Internet companies, especially entrepreneurs, have overemphasized the ambiguity in interaction and experience. There is no doubt that this is correct, clear interaction logic, smooth switching animation, and pleasing visual design. These are the first essentials of an outstanding application and are indispensable. However, the ultimate in vision does not fundamentally improve user loyalty. For users, the service system and resource supply behind the application are the real value of the software. On the basis of high-quality services, there is only talk about design. Some talk about it.

Ali knows this. For a long time, Alibaba's applications have been known for its good service and short design. Taobao interface is messy, mobile applications are also lackluster, especially the Windows Phone system, recently broke the payment incident, but even so, Alibaba's strong service to ensure its monopoly in the field of shopping and payment.

In the face of services, interaction design is nothing but art.

Nowadays, the competition between major giants has evolved from the application experience to the competition for resources and the construction of the system. A service provider that pursues the ultimate experience has finally failed to escape the operation of capital and was captured by several giants. From music to film and television, from O2O to LBS, Ali and Tencent waved their banknotes crazy to swallow all the resources.

Today, Ali is no longer satisfied with a single Internet company. The inherent advantages in the field of payment give Ali the unique advantages of offline. He must extend his tentacles to all aspects of the country’s life and do his best Consumption was incorporated into Ali's operations. Entering the entertainment industry is the next ambitious goal of Ali. From the initial investment in Guangzhou Hengda, to the movie industry, to the integrated music services of today, Ali has to gradually establish a huge entertainment consumer empire like Wanda. Consumers find more banknotes in their own service system.

The shrewd Ali seized the expanding entertainment consumption demand of the Chinese people, and saw the rapid growth of the urban middle class's consumption potential. No one in front of this big cake is not blind. The integration of the music industry is only a step in Alibaba's entertainment empire, and building an entertainment service system that serves hundreds of millions of people is the ultimate goal of Ali. In the future life of the people of the country, Ali, who holds a lot of resources, will play an extremely important role. Perhaps you may not feel his existence, but he is ubiquitous.