Anti-water boat ceramic industry 2011 "birth"

The years are silent, and there are sounds. Looking back at 2011, the ceramics industry is full of bittersweet and unforgettable memories. Someone succeeds, others fail, some people disappear, and several families are happy.

In the year of anti-dumping of ceramic tiles, the EU made an initial anti-dumping decision, except for 3 companies with tax rates of 35.5%, 36.6% and 26.2% respectively, and a small number of enterprises obtaining a tax rate of 32.3% due to cooperation with the EU anti-dumping investigation. 1500 Many domestic ceramic companies are subject to a general tax rate of 73%. On May 26, the Trade Committee of the Ministry of Knowledge Economy of South Korea announced that it will extend the anti-dumping tariffs imposed on Chinese-made ceramic tiles, extending the deadline for three years, and imposing anti-dumping duties ranging from 9.14 to 29.41%.

Comments: The EU's high anti-dumping tax rate will allow ceramics companies to lose the EU market. This will cause huge losses to ceramic companies' exports. Although Tao enterprises can solve high tax rates through cooperation with peripheral manufacturers or with foreign companies, But this will also have a huge impact on the ceramic industry.

★ In the year of limited power production in production areas, Zhejiang, Hunan, Jiangxi, Chongqing, Guizhou and other places all showed varying degrees of power consumption, and all regions have adopted measures to limit electricity and electricity. Among them, an industrial park in Yueyang County, Hunan Province, entered a full blackout on May 1 and all companies in the park have stopped production. According to industry sources, the reasons for the lack of electricity in the production areas are the lack of hydropower in the spring drought, the failure of an electromechanical group, and the lack of coal in the third place.

Comments: The lack of electricity in ceramic producing areas has caused many ceramic companies to suffer major losses. Long-term self-generation can't afford high tariffs, but production suspension has caused problems in the supply of companies, and it is at risk of collapse at any time. It is also a major industry. Impact.

★In the year of property purchase restriction, a series of control policies including purchase restrictions and monetary tightening were introduced. In particular, the country will launch 36 million sets of affordable housing in the next five years. The ceramic enterprises in Foshan, which have made great strides in the real estate industry in the past 10 years, have also put in place. The signs of slow pace.

Comments: The trend of the property market is a major factor in this year's building materials industry, because the continuous regulation and control of real estate policies, resulting in more difficult external environment of the ceramic industry, which is undoubtedly a greater impact on the precarious ceramic industry.

★ Price increase of raw materials This year, the tight supply of raw material market, coupled with the large increase in the prices of imported steel and copper, led to an increase in the overall price of the sanitary ware market, which is the main factor in the rise of sanitary ware prices.

Comments: From the current market, the difficulty of labor, the speed of raw material prices point of view, in 2011 the bathroom prices will show a linear upward trend, some regions and companies are expected to reach 20% increase. It can be said that the decoration market in 2012 will be in a state of chaotic competition, and consumers will ultimately be injured. The bathroom market price will be implicated and declined.

In the year of sampling failure, the General Administration of Quality Supervision, Inspection and Quarantine issued the results of the State Supervision and Inspection of Ceramic Toilet Product Quality, which produced 118 kinds of products in 118 enterprises in four provinces and municipalities including Shanghai, Fujian, Henan, and Guangdong. Of the ceramic toilet product sampling results, 26 products did not meet the requirements of the relevant standards. "American Standard", "He Cheng" and other sanitary giants have been on the list.

Comments: The successive incidents of quality ceramic products have been exposed, which shows that the ceramic industry still lacks self-discipline, and ceramic companies have taken risks in pursuit of temporary interests, which has seriously affected the healthy development of the industry.

★ Overcapacity events in ceramics In this year, Kaiping, Chaozhou, Henan Changge, Zhejiang Xiaoshan, Jiaxing, Wenzhou, Taizhou, Ningbo, Fujian Nan'an, Xiamen, Fuzhou and other places are still in full swing to develop sanitary industrial bases and further expand production. It is expected that in the next three years, domestic ceramic production capacity will increase by more than 10%, which means that the phenomenon of overcapacity in Chinese ceramics will intensify, and the living environment of sanitary ware companies will deteriorate day by day, between production areas and production areas. Competition will also be more intense.

Comments: Overcapacity will inevitably lead to more vicious competition. At the same time, it also represents a new market model. In the ceramic industry, resource integration has become a development need, and professional ceramic product manufacturers have complementary advantages. To promote the rapid development of the industry, cross-product resource integration has become a trend in the ceramic industry.

★ Foshan Ceramics Price Index Set Up Event This year, Foshan's China's first ceramics price index trial operation was launched, which will become a benchmark for the national and global ceramic market prices. It is understood that once the price index is put into trial operation, it will be released once a month. After the system matures, it will try once a week. The total number of companies participating in the sampling has reached 70, including leading companies such as Dongpeng and New Pearl.

Comments: The introduction of the ceramic index can better consolidate the leading position of Foshan ceramics, and can play a role of the vane, allowing companies to adjust production scale and business strategy according to market conditions.

★ In the year when Kodak acquired the “Henglitai” incident, Kodak Electrical and Mechanical Co., Ltd. announced that Kodak Electromechanics has planned to purchase another 49% of the shares of Henglitai Machinery through additional issuance, which was previously purchased by Keda Electrical and Mechanical Services in cash. Foshan Henglitai Machinery Co., Ltd. has a 51% stake. After two acquisitions, Henglitai Machinery will become a wholly-owned subsidiary of Kodak.

Comments: After the merger of Keda Electromechanical and Henglitai Machinery's two major ceramic giants, their resources will be complementary to each other, which will further promote the development of China's ceramics industry, and at the same time lay a solid foundation for Kodak to become the giant of the international pottery machine. The foundation, at the same time, represents the innovation and reform of new ceramic technologies.

★ Ceramics to the countryside This year, after the household appliances and cars went to the countryside, the Central No. 1 document listed building materials to the countryside as a policy for stimulating farmers. So, what is the meaning of building materials to the countryside for bathroom manufacturers? What problems do construction materials need to solve in the countryside? How to activate rural consumption power?

Comments: In 2011, the environment was constantly deteriorating, and the entire home building materials industry was sinking in channels. As a sanitary industry, going to the countryside is undoubtedly the best route. This also represents the rise of the rural bathroom market and the sanitary brand market in rural areas. New competition.

★ E-commerce events In this year, e-commerce was quickly penetrated and developed in all walks of life because of its advantages such as speed, convenience, and large amount of information. With the rise of the consumer army after 80, the home building materials industry has also begun to embark on an upsurge of e-commerce. In front of a huge market, many home building materials companies are eager to try. Including Qumei, TATA wooden doors, Kebao Boloni, Linshi Wood, Boyang Home Textiles and other companies became the first to eat crabs. With the deteriorating environment in 2011, more and more ceramic enterprises have entered e-commerce.

Comments: E-commerce has been mentioned in the first two years, but the large-scale presence is still the most prominent this year, most companies believe that e-commerce is a very promising channel, is a national new marketing platform, but also a service network platform . To serve consumers well and allow consumers to enjoy the value of more brands. Therefore, e-commerce continues to mature this year, and in 2012, there will be a new qualitative change in e-commerce.