A mess: The pattern of satellite TV is chaotic
The frontline camps in Hunan, Jiangsu, and Zhejiang were broken. Beijing TV ranked fourth in April with an old man and cool dad, and Jiangsu Satellite TV ranked fourth.
The two-and-three-segment TV camp is facing a big deal of reshuffling. Among them, Hubei, Chongqing, and Yunnan Sanwei TV saw a strong performance in the rankings with the second round of Warring States Period, Iron Walnut and other first round dramas, Ares and Silly Legends. Henan and Guangxi Satellite TV, with the legendary second-round broadcast of Wu Mei Niang, have risen more than ten places in rankings, and the ratings have seen the most significant increase. Relatively speaking, Shenzhen, Guizhou and other satellite TV rankings have declined to varying degrees. Faced with such ratings, small partners in the industry have shouted and looked.
Chaos II: Golden Theatre is sluggish, only 1 drama is broken.
In April, the golden theater of Hunan Satellite TV was only one of Hunan Satellite TV's lies. The viewing rate was 14% and 47% lower than the highest ratings in the same period of last year and the first quarter. The old man and want to understand that remarriage ratings are 0.80%, tied for second place. Regardless of whether it compares with the same period of last year or the previous quarter, the ratings have both fallen by more than 30% to a maximum of 55%, and this year's slumping viewing situation is particularly noticeable.
Faced with this chaos in April’s Golden Theatre, the speculative versions of the causes followed. There is a version that claims to be a fall in ratings caused by fraud in the industry, and there are versions that give way to the advance of the April variety season. However, according to Xiao Bian, the following two versions may be closer to the truth.
Truth: One is the three evils on the screen?
In April, there were three screens, that is, no drama, no fresh drama, no big card. In the same period of last year, a series of dramas such as one servant, two masters, and Palace Lock Liancheng were broadcast one after another. There are many types of dramas, including Zhang Jiayi, Yan Ni, and other card companies. In April of last year, the topics and attention on the screen were lacking. In the first quarter of this year, Fan Ye’s domineering return, small fresh meat frequently appeared on the screen, and the drama card division was in the same position. In the first quarter of the season, the ratings of the Golden Theatre were also particularly good-looking. This month's screen, urban life dramas get together, the plot is lack of freshness, the lineup of the card is relatively thin, and the viewing rate is particularly noticeable compared with the first quarter. With relatively low ratings on the entire screen, the viewing gap has narrowed, providing an opportunity for differentiated breakout of some TV stations.
Truth 2: Are the TV stations choreographed?
In April, since the three TV dramas get together and directly lead to sluggish viewing, why does the TV have to arrange it in this way?
On the one hand, the "one play, two stars" policy was formally announced in April last year, which is exactly one year from now. In the early days of the policy, the production company had not yet grasped the pulse of the market. The first thought was to reduce costs. The reduction of costs is accompanied by reductions in fees and expenses, resulting in the rapid decline of some of the dramas in the upper-middle level to the middle and lower levels. In addition, some companies were in a wait-and-see attitude at the time, and production cuts led to a sharp decrease in the number of good shots. The television station also wants to arrange a repertory that can boost viewership.
On the other hand, the first quarter was an open battle. After the war, television stations also needed time to rest. If all broadcast dramas are intensive, the television station can not afford it. It is also necessary to moderate the rest. In April, it was not an important period for strategic competition, such as the summer holiday and early investment promotion. It would be nice if the television screens in this period were lighter.
April is the "Ice Age" of TV screens. According to the platform's exclusive article, who is the drama king? The Q2 popular TV drama PK disclosed that in May, Tigers and Daddy's daddy, Huaying cited the city of love, and other major dramas will successively land on the screen. The types of themes include contemporary urban dramas, costume dramas, dramas, Guoan dramas and other The type of repertoire, Zhao Wei and other big-name actors also return to the TV screen gorgeously. In May, the television screen will open its ice-breaking journey and usher in its true spring.
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