Bringing the domestic tablet market into the LED era ahead of schedule

In 2009, it was considered by the industry to be the first year of LED LCD TV development in China. It is expected that the promotion of LED LCD TV in the Chinese market may be fully popularized in 2011 in just two years. The reporter noted that before the promotion and popularization of CRT TV in the Chinese market, it has been more than 20 years, and the popularization of flat-panel TVs represented by LCD in the Chinese market has only experienced a short period of 10 years.

Recently, Hisense suddenly launched a high-performance LED LCD TV product of the K16 series, which covers all the mainstream specifications currently sold in the domestic flat-panel TV market. It is understood that the price of a 24-inch K16 series LED LCD TV is only 1999 yuan, a 26-inch terminal is only 2699 yuan, close to the price level of ordinary CCFL LCD TV, a 32-inch market price It is only 3,999 yuan, and the market price of 32-inch CCFL LCD TVs with comparable functions on the market is around 3,500 yuan. This means that since the LED LCD TV entered the market, the “price bottleneck” that has hindered the popularization of this product has been broken by Hisense, which will greatly shorten the popularity of LED LCD TV in the Chinese market.

At present, Samsung, Sharp, Sony and other brands of LED LCD TVs, compared to the market price of ordinary LCD TVs, the difference is as high as several thousand dollars, the highest price difference has exceeded 10,000 yuan. Although compared with ordinary liquid crystals, the appearance of LED liquid crystals is more light and thin, the color is more beautiful, and the energy saving is also significantly improved. However, in the face of such a large market price difference, many consumers are stopped and greatly restricted. The popularity of LED LCD TVs in the Chinese market. Many industry insiders said that once the price difference between LED and ordinary LCD TVs is reduced to less than 20%, it will promote the large-scale expansion of LED LCD TVs in the tablet market in the short term.

Professor Li Dejun, a member of the China Market Association, also believes that in recent years, Hisense has formed an advantage in manufacturing process, cost control, and product function differentiation through continuous upgrading and innovation of technology, and finally stood out in the terminal market competition and became LED liquid crystal. The expert enterprise of TV, the launch of "popular" LED products, will quickly stimulate the early release of market demand in the short term, thus pushing the domestic tablet market into the LED era in advance. Hisense's move is conducive to the accumulation and promotion of competitive advantages of domestic enterprises on LED LCD TVs.

Liu Hongxin, general manager of Hisense Electric, said that every technological advancement will promote the concession of product prices in the market. Our continuous technological innovation and mass production have created favorable conditions for lowering the market price, so that more Consumers enjoy the "high performance and price ratio of new products", which is Hisense's corporate social responsibility.

The reporter noticed that, unlike the popular products that appeared in the market before, the popular LED LCD TV launched by Hisense, although there has been a significant downward adjustment in the price of the product, the quality and function of the product. Other details such as technology and technology have not been "shrinked". On the contrary, Hisense K16 series products not only adopt LED backlight technology, but also have Hisense's latest “Blue Engine” network platform, which integrates Widget multi-tasking operating system, Blu-ray HD, Rubik's Cube audio and other unique functions, and realizes “price reduction”. quality".

In this regard, Hisense Electric related people said that the popularity of this round of LED LCD TVs initiated by Hisense was mainly due to the maturity and improvement of LED LCD TV technology. At present, Hisense has applied for and obtained more than 100 patented technologies in the field of LED backlights. At the same time, Hisense Electric is the lead drafting unit of LED international backlight standards.

Hisense realized the cost reduction through independent technological innovation means, and the final cost control advantage directly affects the terminal market, thus achieving the excessive advantage from the technical advantage to the market advantage. In the future, with the rapid increase in the sales scale of Hisense LED LCD TV market, this will also adversely affect Hisense's large-scale advantages in upstream raw materials and manufacturing links, and finally build a two-way driving force of “technology + scale”.

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