The China Electronics Fair (CEF), which began in 1964, has been the leading basic electronic technology for more than forty years. It has promoted independent innovation in the Chinese electronics industry and has grown together with the Chinese electronics industry. The layout of the China Electronics Show in South China-Central West-East China was held in the spring, summer and autumn respectively. The scale of the exhibition reached 150,000 square meters, serving the 3C, industrial and defense industries. Why did China Electronics Show come all the way, brilliant and sustainable? A few days ago, the China Electronic Business Reporter interviewed Mr. Chen Wenhai, deputy general manager of China Electronic Equipment Corporation, the organizer of the China Electronics Show, and tried to reveal some of these mysteries through this interview.
With the growth of participating companies, the role of the industry trend indicator is obvious Reporter: Affected by the financial crisis in 2008, the development of the electronics industry has been greatly impacted by the current global economic environment, there are views that the convention and exhibition marketing is getting colder, China Why can the electronics show survive for more than 40 years?
Chen: The first is the brand effect. For 40 years, CEF has been the vane of the entire electronics industry. The accumulation of a brand must go through a long process. After more than 40 years of development, China Electronics Show has become the oldest and most authoritative electronic industry exhibition in China. The China Electronics Show, which began in 1964, initially served as a trade fair for companies and users in the electronics industry in order to meet the domestic economic development at that time. With the development of economy, the content of CEF is constantly changing. The number of exhibitors and exhibition scale have undergone earth-shaking changes, with only the 76th China to be opened at Shanghai New International Expo Center on November 3, 2010. As an example of the electronic fair, the exhibition area is expected to reach 60,000 square meters. There will be 1,500 exhibitors from home and abroad. This is due in large part to the brand effect of CEF. The prosperousness of CEF just confirms that China's electronics industry is in a period of vigorous development;
Followed by CEF's professionalism. The professionalism fully demonstrated the core competitiveness of CEF, exhibitors and exhibitor product zoning planning. At present, we have an integrated component area, electronic equipment area, instrumentation area, electronic tools area, photoelectric area, LED lighting area and special elements. Device area, etc., with clear zoning, exhibitors' products are mutually upstream and downstream, which is conducive to professional visitors to fully understand the development of the electronics industry;
The buyer group can be said to be another major feature of CEF. Organizations from domestic and overseas professional buyers have brought the distance between electronic manufacturers and users closer.
The construction of a professional team is the basis for the long-term development of the China Electronics Show. Our team has always grasped the latest hot spots in the development of the electronics industry. Every time the CEF theme and the selection of the seminars in the same period meet the economic development context at that time, the high level of CEF This shows.
Reporter: It is reported that the preliminary investment promotion results of the 76th China Electronics Show are gratifying. Can you disclose the specific situation?
Chen: After several decades of development, China's electronic information manufacturing industry has made considerable progress, especially in the basic electronics field. After experiencing the global financial crisis in 2008 and 2009, it has shown a stronger momentum of recovery. This is on the CEF. It is well documented. From the information provided by the Organizing Committee of the 76th China Electronics Fair, it can be seen that the CEF booth sales momentum is good this year, and the number of manufacturers participating in the exhibition is far higher than last year both in quantity and quality, and may even return to the level before the crisis broke out. Some of them are frequent visitors at the China Electronics Show, such as Changzhou Yinhe, Guizhou Aerospace Electronics, Creative Electronics, Ningbo Chenxiang, Tonghui Electronics, Guangdong Kexin, Suzhou Taisite, Ouda Electronics, etc., among which Guangdong Kexin Company and CEF The relationship is quite representative. Guangdong Kexin was established in 1987. Since its inception, the company has participated in CEF for more than 20 years in a row. The company's business has also grown from an initial agent of foreign component products to a state-level high-tech enterprise integrating R&D, manufacturing, and sales. In addition to designing and manufacturing SMD diodes, transistors, integrated circuits, capacitors and other products as well as driving power supply modules, the company has made major breakthroughs in high-power LED light sources and driving power modules. Ke Ke, founder of Guangdong Kexin, once told me at the exhibition site that Guangdong Kexin is a company that has grown up with the CEF. On the one hand, it shows that the growth of Chinese electronics companies has achieved CEF. It also shows that CEF and electronic companies are growing together. CEF is a witness to the development of China's electronics industry.
CEF is not a private gathering of domestic companies, and there are a large number of internationally renowned companies participating. For example, the German company Rohde & Schwarz, which enjoys high reputation in the field of test and measurement, took part in the 76th China Electronics Show again after attending the China (Chengdu) Electronics Show in early September. Hamlin is an internationally renowned sensor technology. Suppliers, whose products have a wide range of applications in automotive electronics, aerospace and military electronics; from Japan's Tanaka Seiki Co., Ltd., can be said to be the originator of the world winding machine production, they will also bring the company's flagship product unveiled this China Electronics Show.
For more than 40 years, China Electronics Show has been considered as a vane for the development of the electronics industry. New technologies and new applications will always be reflected in the CEF. The Internet of Things is a hot topic nowadays. 12 “Wuxi 530 Project†companies organized by the local government of Wuxi will collectively participate in the 76th China Electronics Show. Most of these products are closely related to the Internet of Things. The exhibited products involve RFID radio frequency identification and wireless. Transmission, wireless payment, etc., almost covered the entire industry chain of the Internet of Things.
Closely linked to the pulse of the country's development, China Electronics Show boosted China's industrial upgrading Reporter: Why the 76th China Electronics Show chose "information to promote industrialization, electronic technology to promote industrial upgrading" as the theme?
Chen: The seven newly emerging strategic industries identified by the State Council recently include: energy conservation and environmental protection, a new generation of information technology, biology, high-end equipment manufacturing, new energy, new materials, and new energy vehicles. Starting from the strategic level of industrial development, new industries are identified, with emphasis on leadership and pillars. It is of great significance to promote the upgrading of industrial structure, promote the transformation of development methods, and enhance the international competitiveness of the industry and the sustainable development of the social economy. Judging from the existing industrial development, the smart grid is about to enter the stage of comprehensive construction. Tri-network integration has entered the pilot phase, and the Internet of Things has entered a substantive stage of development. The power battery will also meet development opportunities under the incentive policy for new energy vehicles. LED Strong lighting demand. These conditions indicate that informationization will play a significant role in the transformation of new industrialization, and that industrial upgrading will increasingly rely on the advancement of electronic technology. We chose “information to promote industrialization and electronic technology to promote industrial upgrading†as the theme of the 76th China Electronics Show. We hope to promote China’s industrialization reform and industrial upgrading.
Green Exhibition, China Electronics Show is also a low-carbon reporter: At present, the whole society is concerned about the topic of low-carbon life and low-carbon economy. What considerations does China Electronics Fair have for low-carbon?
Chen: It was once said that China Electronics Show was "national team in the exhibition industry." China Electronic Equipment Corporation, the organizer of the China Electronics Show, as a responsible central enterprise, fully considered "low carbon" in all CEF processes. importance. For example, CEF's promotion and promotion activities mainly rely on the Internet. Exhibitors or visitors can download information such as registration forms and exhibitors' manuals from the official website of CEF. Most exhibitors reserve their booths through the Internet.
During the exhibition stage, we introduced and recommended recyclable environmental protection materials to exhibitors, such as using more convenient, faster, and more environmentally friendly aluminum alloy materials instead of wood to build booths; during construction, it is recommended that exhibitors abandon high-power lighting equipment (formerly Most of the lights are more than 400 watts.) Use energy-saving lamps as much as possible. This will not only save energy but also ensure the safety of the venues; it replaces traditional posters and posters with LED screens.
In addition, we also recommend that visitors and exhibitors travel in green and arrive at the venue by public transport to reduce the pressure on local traffic during the exhibition.
With the growth of participating companies, the role of the industry trend indicator is obvious Reporter: Affected by the financial crisis in 2008, the development of the electronics industry has been greatly impacted by the current global economic environment, there are views that the convention and exhibition marketing is getting colder, China Why can the electronics show survive for more than 40 years?
Chen: The first is the brand effect. For 40 years, CEF has been the vane of the entire electronics industry. The accumulation of a brand must go through a long process. After more than 40 years of development, China Electronics Show has become the oldest and most authoritative electronic industry exhibition in China. The China Electronics Show, which began in 1964, initially served as a trade fair for companies and users in the electronics industry in order to meet the domestic economic development at that time. With the development of economy, the content of CEF is constantly changing. The number of exhibitors and exhibition scale have undergone earth-shaking changes, with only the 76th China to be opened at Shanghai New International Expo Center on November 3, 2010. As an example of the electronic fair, the exhibition area is expected to reach 60,000 square meters. There will be 1,500 exhibitors from home and abroad. This is due in large part to the brand effect of CEF. The prosperousness of CEF just confirms that China's electronics industry is in a period of vigorous development;
Followed by CEF's professionalism. The professionalism fully demonstrated the core competitiveness of CEF, exhibitors and exhibitor product zoning planning. At present, we have an integrated component area, electronic equipment area, instrumentation area, electronic tools area, photoelectric area, LED lighting area and special elements. Device area, etc., with clear zoning, exhibitors' products are mutually upstream and downstream, which is conducive to professional visitors to fully understand the development of the electronics industry;
The buyer group can be said to be another major feature of CEF. Organizations from domestic and overseas professional buyers have brought the distance between electronic manufacturers and users closer.
The construction of a professional team is the basis for the long-term development of the China Electronics Show. Our team has always grasped the latest hot spots in the development of the electronics industry. Every time the CEF theme and the selection of the seminars in the same period meet the economic development context at that time, the high level of CEF This shows.
Reporter: It is reported that the preliminary investment promotion results of the 76th China Electronics Show are gratifying. Can you disclose the specific situation?
Chen: After several decades of development, China's electronic information manufacturing industry has made considerable progress, especially in the basic electronics field. After experiencing the global financial crisis in 2008 and 2009, it has shown a stronger momentum of recovery. This is on the CEF. It is well documented. From the information provided by the Organizing Committee of the 76th China Electronics Fair, it can be seen that the CEF booth sales momentum is good this year, and the number of manufacturers participating in the exhibition is far higher than last year both in quantity and quality, and may even return to the level before the crisis broke out. Some of them are frequent visitors at the China Electronics Show, such as Changzhou Yinhe, Guizhou Aerospace Electronics, Creative Electronics, Ningbo Chenxiang, Tonghui Electronics, Guangdong Kexin, Suzhou Taisite, Ouda Electronics, etc., among which Guangdong Kexin Company and CEF The relationship is quite representative. Guangdong Kexin was established in 1987. Since its inception, the company has participated in CEF for more than 20 years in a row. The company's business has also grown from an initial agent of foreign component products to a state-level high-tech enterprise integrating R&D, manufacturing, and sales. In addition to designing and manufacturing SMD diodes, transistors, integrated circuits, capacitors and other products as well as driving power supply modules, the company has made major breakthroughs in high-power LED light sources and driving power modules. Ke Ke, founder of Guangdong Kexin, once told me at the exhibition site that Guangdong Kexin is a company that has grown up with the CEF. On the one hand, it shows that the growth of Chinese electronics companies has achieved CEF. It also shows that CEF and electronic companies are growing together. CEF is a witness to the development of China's electronics industry.
CEF is not a private gathering of domestic companies, and there are a large number of internationally renowned companies participating. For example, the German company Rohde & Schwarz, which enjoys high reputation in the field of test and measurement, took part in the 76th China Electronics Show again after attending the China (Chengdu) Electronics Show in early September. Hamlin is an internationally renowned sensor technology. Suppliers, whose products have a wide range of applications in automotive electronics, aerospace and military electronics; from Japan's Tanaka Seiki Co., Ltd., can be said to be the originator of the world winding machine production, they will also bring the company's flagship product unveiled this China Electronics Show.
For more than 40 years, China Electronics Show has been considered as a vane for the development of the electronics industry. New technologies and new applications will always be reflected in the CEF. The Internet of Things is a hot topic nowadays. 12 “Wuxi 530 Project†companies organized by the local government of Wuxi will collectively participate in the 76th China Electronics Show. Most of these products are closely related to the Internet of Things. The exhibited products involve RFID radio frequency identification and wireless. Transmission, wireless payment, etc., almost covered the entire industry chain of the Internet of Things.
Closely linked to the pulse of the country's development, China Electronics Show boosted China's industrial upgrading Reporter: Why the 76th China Electronics Show chose "information to promote industrialization, electronic technology to promote industrial upgrading" as the theme?
Chen: The seven newly emerging strategic industries identified by the State Council recently include: energy conservation and environmental protection, a new generation of information technology, biology, high-end equipment manufacturing, new energy, new materials, and new energy vehicles. Starting from the strategic level of industrial development, new industries are identified, with emphasis on leadership and pillars. It is of great significance to promote the upgrading of industrial structure, promote the transformation of development methods, and enhance the international competitiveness of the industry and the sustainable development of the social economy. Judging from the existing industrial development, the smart grid is about to enter the stage of comprehensive construction. Tri-network integration has entered the pilot phase, and the Internet of Things has entered a substantive stage of development. The power battery will also meet development opportunities under the incentive policy for new energy vehicles. LED Strong lighting demand. These conditions indicate that informationization will play a significant role in the transformation of new industrialization, and that industrial upgrading will increasingly rely on the advancement of electronic technology. We chose “information to promote industrialization and electronic technology to promote industrial upgrading†as the theme of the 76th China Electronics Show. We hope to promote China’s industrialization reform and industrial upgrading.
Green Exhibition, China Electronics Show is also a low-carbon reporter: At present, the whole society is concerned about the topic of low-carbon life and low-carbon economy. What considerations does China Electronics Fair have for low-carbon?
Chen: It was once said that China Electronics Show was "national team in the exhibition industry." China Electronic Equipment Corporation, the organizer of the China Electronics Show, as a responsible central enterprise, fully considered "low carbon" in all CEF processes. importance. For example, CEF's promotion and promotion activities mainly rely on the Internet. Exhibitors or visitors can download information such as registration forms and exhibitors' manuals from the official website of CEF. Most exhibitors reserve their booths through the Internet.
During the exhibition stage, we introduced and recommended recyclable environmental protection materials to exhibitors, such as using more convenient, faster, and more environmentally friendly aluminum alloy materials instead of wood to build booths; during construction, it is recommended that exhibitors abandon high-power lighting equipment (formerly Most of the lights are more than 400 watts.) Use energy-saving lamps as much as possible. This will not only save energy but also ensure the safety of the venues; it replaces traditional posters and posters with LED screens.
In addition, we also recommend that visitors and exhibitors travel in green and arrive at the venue by public transport to reduce the pressure on local traffic during the exhibition.