In view of the growing demand from consumers for thinner touchscreens, Atmel, STMicroelectronics, IDT and other chip makers are already gearing up to develop in-cell support. Touch on Lens and on-cell touch-screen control chips, while each boasting features such as lower power consumption, lower cost, and a stylus function, are actively attacking market opportunities.
According to Binayy Bajaj, Atmel's director of touch product marketing, the company's touchscreen control chip solution offers refresh rates, energy savings, high signal-to-noise ratio, accuracy, and linearity to provide a better user experience.
According to Binay Bajaj, director of marketing for Atmel’s touch products, in the second half of 2011, the products of various tablet devices and game console brands will compete and customers’ demand for thin touch screens will increase. Touch on Lens’ The On-cell market will be a battleground for the military. Semiconductor companies are also actively deploying product lines. In 2011, control chips supporting thin touches will spring up.
At this stage, Atmel, STMicroelectronics, IDT and other semiconductor manufacturers have competed to launch thin-screen touch-screen control chip solutions, such as Atmel's new maXTouch E series offering Touch on Lens and On-cell sensors. Designed to support noise chargers and 2mm stylus functions, it offers low power consumption and board space advantages, targeting tablet devices and all-weather computing, gaming, and graphics applications. The company's proprietary picoPower low-power technology can operate down to 1.62 volts. Bajaj pointed out that the maXTouch E series has been adopted by Samsung Galaxy touch smart phones, Samsung Galaxy tablet devices, LG Electronics Mobil G-Slate tablet devices, and Motorola XOOM tablet devices.
Not allowing Atmel to specialize in the United States, STMicroelectronics expects to release the touchscreen control chip STMT06 supporting In-cell and On-cell in May 2011, supporting multi-touch and higher signal-to-noise ratio (SNR) ), gesture touch and other functions. According to Wang Jiayu, project manager of STMicroelectronics' analog marketing and sensing device marketing department, ST's In-cell touch screen control chip has been submitted to Korean manufacturers for verification and is expected to be officially shipped in the second half of the year. As for IDT is not a fuel-efficient lamp, its full-resolution multi-touch screen control chip LDS7000 is advertised as a single-layer sensor, taking into account cost and eliminating the advantages of multi-touch afterimages.
According to Binayy Bajaj, Atmel's director of touch product marketing, the company's touchscreen control chip solution offers refresh rates, energy savings, high signal-to-noise ratio, accuracy, and linearity to provide a better user experience.
According to Binay Bajaj, director of marketing for Atmel’s touch products, in the second half of 2011, the products of various tablet devices and game console brands will compete and customers’ demand for thin touch screens will increase. Touch on Lens’ The On-cell market will be a battleground for the military. Semiconductor companies are also actively deploying product lines. In 2011, control chips supporting thin touches will spring up.
At this stage, Atmel, STMicroelectronics, IDT and other semiconductor manufacturers have competed to launch thin-screen touch-screen control chip solutions, such as Atmel's new maXTouch E series offering Touch on Lens and On-cell sensors. Designed to support noise chargers and 2mm stylus functions, it offers low power consumption and board space advantages, targeting tablet devices and all-weather computing, gaming, and graphics applications. The company's proprietary picoPower low-power technology can operate down to 1.62 volts. Bajaj pointed out that the maXTouch E series has been adopted by Samsung Galaxy touch smart phones, Samsung Galaxy tablet devices, LG Electronics Mobil G-Slate tablet devices, and Motorola XOOM tablet devices.
Not allowing Atmel to specialize in the United States, STMicroelectronics expects to release the touchscreen control chip STMT06 supporting In-cell and On-cell in May 2011, supporting multi-touch and higher signal-to-noise ratio (SNR) ), gesture touch and other functions. According to Wang Jiayu, project manager of STMicroelectronics' analog marketing and sensing device marketing department, ST's In-cell touch screen control chip has been submitted to Korean manufacturers for verification and is expected to be officially shipped in the second half of the year. As for IDT is not a fuel-efficient lamp, its full-resolution multi-touch screen control chip LDS7000 is advertised as a single-layer sensor, taking into account cost and eliminating the advantages of multi-touch afterimages.
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