First, the mall facade lighting Commercial buildings have its general commercial and their own characteristics. In addition to how to make its generality and characteristics more artistic, the façade lighting of each mall should be consciously brighter and more artistic, and make passers-by have a deep impression on the mall. . In addition, there is also an advertising lighting that renders the image of the store, so that people can see the beauty of the store, and more importantly, it is related to the comfort of the store shopping environment, the richness of the goods, and the thoughtful reception. When people see the store, they think of walking inside and enjoying.
Second, advertising lighting
1, shopping mall advertising lighting The above-mentioned mall facade lighting is the most effective advertising in the mall, but each mall has its name and logo. For names and logos, the following methods are often used:
(1) Use neon lights to circle the names or logos one by one, neon lights or long bright, or multiple colors rotating or flashing, so that people can see them far and far.
(2) The name or logo of the mall is a physical sculpture of the entity. The bracket is placed away from the wall, and behind it, the light is arranged according to its shape, so that the light will appear the name or logo. Use long-term neon lights.
2, merchandise advertising lighting (1) use neon lights to create the product name, shape, trademark. Or hooked, or made along the shape of the ad, light or long, or flashing. Some of the advertising floor is also equipped with a carpet-like flashing neon.
(2) Transparent advertising drawings and pictures. It is made into a light box, and it is illuminated by a light tube column behind the picture or picture to make the picture color transmit.
(3) The opaque advertising screen is illuminated by a floodlight to reveal the color and level of the screen.
(2) and (3) use a light source with high color rendering.
î—¥ î—¥ Third, the general lighting of the mall (1) is the choice of high-efficiency light source, such as energy-saving lamps, fluorescent lamps.
(2) Select high-efficiency lamps, such as high-efficiency fluorescent lamps or other high-efficiency lamps.
(3) It is the light color of the light source, that is, it is coordinated with the shopping mall space, and it can display the business quality sense to the customer with the most accurate and true meaning. In addition, it should be determined around the light environment around the product (such as decoration materials and their color) and product content.
(4) According to the economy, power supply and environment of the shopping mall, determine the appropriate illumination. If the general illumination is high, in order to make the customer pay attention to some products, the illumination of the key illumination will increase several times, increasing the power consumption. In the air-conditioned shopping malls, the air-conditioning power consumption has also increased. The illumination level must be carefully analyzed and suitable for local conditions.
(5) Vertical illumination should be reasonably designed in addition to the average illumination of water. Luminaires with a wide beam or bat-type light distribution curve are generally used.
(6) The illumination of general illumination is mainly uniformity to suit the changes in the way of display of the goods and the place of display. If the shelves are arranged in a long strip, the bat light distribution curve high-efficiency fluorescent lamps should be used, and the lamps should be arranged along the middle of the two shelves to prevent the main beam from being projected onto the top of the shelf.
î—¥ î—¥ Fourth, the focus of the store's key lighting is to focus on the main products or major places to shine, to highlight the goods, to stimulate customers' desire to buy. The illuminance should be determined by the type, shape, size and mode of display. At the same time, it must be in good balance with the general lighting in the mall. When selecting the light source and lighting method, the three-dimensionality, luster and color of the product cannot be ignored.
The main points of key lighting are:
(1) The ratio of illuminance to general illumination is generally 3 to 5 times. The specific value depends on the characteristics of the product type, such as gold and silver jewelry, crafts to take the upper limit, generally large pieces, color, general, three-dimensional sense does not need to highlight the lower limit, such as bedding.
(2) Highlight the surface gloss of the product with high-intensity light beams, such as ornaments, crafts, gold and silver jewelry, etc., and use quartz lamps.
(3) The three-dimensional sense and texture of the product are highlighted by a strong directional beam, and the 84-light tube, the energy-saving lamp, the quartz lamp, and the metal halide lamp are also used on the container (frame).
(4) Using light color to highlight specific parts or products with unique color, such as the meat and fresh fruits in the supermarket mentioned above, it is more delicious with reddish light. Clothing, especially children, teenagers and women's clothing, with the same light color, will enhance its color and vividness.
(5) Some major places in the shopping mall need to create an atmosphere, or use the lamps themselves, or the arrangement of lamps and interiors to coordinately combine to make these places produce vibrant and warm ideal light, or to produce good lighting for goods. The effect, or cause an atmosphere effect in the room.
î—¥ î—¥ five, shopping malls specific use lighting (1) evacuation lighting in addition to dedicated evacuation channels, evacuation stairs, fire front room and other special evacuation lighting, general shopping malls evacuation lighting for general lighting or dual security lighting, illumination according to national specifications for 0.5LX But higher (such as 2LX) is more appropriate. One of the reasons is that the shopping mall personnel are highly intensive. The second reason is that the customer is completely unfamiliar with the evacuation route of the shopping mall. For the third reason, in the event of a disaster, the merchandise exhibits are more likely to fall than other places, causing malfunctions. A downlight that uses an incandescent light bulb.
(2) Evacuation indicator signs Evacuation points to the sign lights and exit signs: People stand at any position in the mall, at least one (except for the column cover).
The luminaire should be arranged along the evacuation route or at the exit, such as the “Emergency Lighting Design Guideâ€, which is set to 2-2.5m to avoid high shelf occlusion.
(3) Safety lighting At the collection place, valuable goods and necessary parts, an emergency light with a battery is provided. After the main illumination is extinguished, it can be illuminated within less than 0.5 seconds.
(4) Guard lighting:
After the store is cleared, in order to ensure safety, guard lighting should be provided, and the guard lighting should be used together with the evacuation lighting.
Second, advertising lighting
1, shopping mall advertising lighting The above-mentioned mall facade lighting is the most effective advertising in the mall, but each mall has its name and logo. For names and logos, the following methods are often used:
(1) Use neon lights to circle the names or logos one by one, neon lights or long bright, or multiple colors rotating or flashing, so that people can see them far and far.
(2) The name or logo of the mall is a physical sculpture of the entity. The bracket is placed away from the wall, and behind it, the light is arranged according to its shape, so that the light will appear the name or logo. Use long-term neon lights.
2, merchandise advertising lighting (1) use neon lights to create the product name, shape, trademark. Or hooked, or made along the shape of the ad, light or long, or flashing. Some of the advertising floor is also equipped with a carpet-like flashing neon.
(2) Transparent advertising drawings and pictures. It is made into a light box, and it is illuminated by a light tube column behind the picture or picture to make the picture color transmit.
(3) The opaque advertising screen is illuminated by a floodlight to reveal the color and level of the screen.
(2) and (3) use a light source with high color rendering.
î—¥ î—¥ Third, the general lighting of the mall (1) is the choice of high-efficiency light source, such as energy-saving lamps, fluorescent lamps.
(2) Select high-efficiency lamps, such as high-efficiency fluorescent lamps or other high-efficiency lamps.
(3) It is the light color of the light source, that is, it is coordinated with the shopping mall space, and it can display the business quality sense to the customer with the most accurate and true meaning. In addition, it should be determined around the light environment around the product (such as decoration materials and their color) and product content.
(4) According to the economy, power supply and environment of the shopping mall, determine the appropriate illumination. If the general illumination is high, in order to make the customer pay attention to some products, the illumination of the key illumination will increase several times, increasing the power consumption. In the air-conditioned shopping malls, the air-conditioning power consumption has also increased. The illumination level must be carefully analyzed and suitable for local conditions.
(5) Vertical illumination should be reasonably designed in addition to the average illumination of water. Luminaires with a wide beam or bat-type light distribution curve are generally used.
(6) The illumination of general illumination is mainly uniformity to suit the changes in the way of display of the goods and the place of display. If the shelves are arranged in a long strip, the bat light distribution curve high-efficiency fluorescent lamps should be used, and the lamps should be arranged along the middle of the two shelves to prevent the main beam from being projected onto the top of the shelf.
î—¥ î—¥ Fourth, the focus of the store's key lighting is to focus on the main products or major places to shine, to highlight the goods, to stimulate customers' desire to buy. The illuminance should be determined by the type, shape, size and mode of display. At the same time, it must be in good balance with the general lighting in the mall. When selecting the light source and lighting method, the three-dimensionality, luster and color of the product cannot be ignored.
The main points of key lighting are:
(1) The ratio of illuminance to general illumination is generally 3 to 5 times. The specific value depends on the characteristics of the product type, such as gold and silver jewelry, crafts to take the upper limit, generally large pieces, color, general, three-dimensional sense does not need to highlight the lower limit, such as bedding.
(2) Highlight the surface gloss of the product with high-intensity light beams, such as ornaments, crafts, gold and silver jewelry, etc., and use quartz lamps.
(3) The three-dimensional sense and texture of the product are highlighted by a strong directional beam, and the 84-light tube, the energy-saving lamp, the quartz lamp, and the metal halide lamp are also used on the container (frame).
(4) Using light color to highlight specific parts or products with unique color, such as the meat and fresh fruits in the supermarket mentioned above, it is more delicious with reddish light. Clothing, especially children, teenagers and women's clothing, with the same light color, will enhance its color and vividness.
(5) Some major places in the shopping mall need to create an atmosphere, or use the lamps themselves, or the arrangement of lamps and interiors to coordinately combine to make these places produce vibrant and warm ideal light, or to produce good lighting for goods. The effect, or cause an atmosphere effect in the room.
î—¥ î—¥ five, shopping malls specific use lighting (1) evacuation lighting in addition to dedicated evacuation channels, evacuation stairs, fire front room and other special evacuation lighting, general shopping malls evacuation lighting for general lighting or dual security lighting, illumination according to national specifications for 0.5LX But higher (such as 2LX) is more appropriate. One of the reasons is that the shopping mall personnel are highly intensive. The second reason is that the customer is completely unfamiliar with the evacuation route of the shopping mall. For the third reason, in the event of a disaster, the merchandise exhibits are more likely to fall than other places, causing malfunctions. A downlight that uses an incandescent light bulb.
(2) Evacuation indicator signs Evacuation points to the sign lights and exit signs: People stand at any position in the mall, at least one (except for the column cover).
The luminaire should be arranged along the evacuation route or at the exit, such as the “Emergency Lighting Design Guideâ€, which is set to 2-2.5m to avoid high shelf occlusion.
(3) Safety lighting At the collection place, valuable goods and necessary parts, an emergency light with a battery is provided. After the main illumination is extinguished, it can be illuminated within less than 0.5 seconds.
(4) Guard lighting:
After the store is cleared, in order to ensure safety, guard lighting should be provided, and the guard lighting should be used together with the evacuation lighting.
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