Concluded, Internet companies do cross-border hardware?

Google launched Google Glass, Baidu also has, but Baidu also launched a smart bike DuBike. It can not only charge the smartphone, but also the navigation function, and also can monitor the user's health when riding. This was jointly designed by Baidu and Tsinghua University. The bike is connected to a smartphone via Bluetooth and you get all the features of most fitness wearables on the market today. Such as monitoring heart rate, speed, pedal speed, air pressure and so on. These data are synchronized to the mobile app via the Bluetooth cloud platform, delivered to the user in real time and provided for riding advice. China is a large bicycle country. The emergence of this kind of smart bicycle will surely have its own proprietary market.

Move entrance anxiety 360

Wind direction: Need to add new stories in the field of mobile phones

360 actually took the handle to enter the mobile phone market, and was involved with the Cool Gods to enter the market. For 360, the key to success is to see the cooperation with Cool God and the characteristics of the smart phone itself. Now 360 free Internet phone calls will also be released, which is probably for the future use of smart phones in the reserve user base. Of course, 360 itself already has some basic mobile Internet applications. Security software has accumulated a user base, but it depends on whether products and gameplay are perfect.

Extensive distribution of smart terminals for LeTV

Wind direction: terminal hardware can also be connected vertically and horizontally, but also continue to increase the ecological and service

Letv enter the smart hardware market is also related to its own platform, whether Super TV or Le Xiaobao is through the content output cross-border to the hardware market, and found a breakthrough point in the market, it is important that always can be unexpected in service and gameplay . In particular, LeTV's TV super TV sales exceeded 1.5 million units, making LeTV more emboldened to replicate the ecological model in more intelligent hardware areas, including cars and LeTV, which has long been rumored. As the first intelligent parent-child product, Le Xiaobao focuses on storytelling, chat, parent-child content, expert services, and five major anti-myopia services. It is also a new way to identify parent-child relationships and parent-child interactions. Many supporters. As we all know, the child is the core of the family, so the prospects for this project are also very much worth the wait.

Fashionable Ink Weather

Wind direction: Learn to tap the most urgent needs

Ink launched an air detection hardware. In addition to the ability to detect PM2.5 values, it is also possible to detect carbon dioxide levels as well as temperature and humidity. This also indicates that the ink is no longer a weather application for the city where it is broadcast. Instead, it goes into the user's home and can know the surrounding environment of the user in real time. In addition to monitoring these data, in terms of user experience, they also conceived scenarios that combined with other hardware vendors recommend some solutions. For example, the air purifier is automatically turned on when the air is bad, and the air is closed when it is good. The products that can be linked also include air conditioners, humidifiers and so on. Similar to Haier's air box, the key issue is how to attract users to buy.

Smashstorm's Storm Mirror

Wind direction: can take the niche route at the right time

Storm Video introduced the Storm Mirror, which is a virtual reality glasses, with the magic mirror APP developed by Storm Video, watching movies on mobile phones can achieve IMAX effect. It is reported that when using a magic mirror to watch movies, the visually effective picture ratio is more than twice that of a standard IMAX screen, and the brightness is more than 3 times that of a standard IMAX screen when watching a 3D movie. Samsung also has similar products, but the introduction of such a hardware product as a playback software is actually supporting its own main business needs, and is relatively a niche market.

Woman's heart "big sister?"

Wind direction: can learn to please a certain group

Do you know that "What is it?", in conjunction with PICOOC, pushes the intelligent weight system Latin to try to accurately manage women's health data. The difference between Latin and common weight scales is that it can measure body fat, water content, muscle mass, bone mass, and basal metabolic rate, as well as a number of body health indicators. The analysis engine PHMS can provide users with analysis reports and health advice, guiding users to improve their health through an active lifestyle. There will be more specific drainage, how big the market will be, and it is hard to say at present.

So why are these Internet companies going into the hardware market?

In fact, there are several considerations. The first is the conversion rate of its own users. To give a simple example, for example, Meitu Xiuxiu has 100 million users. Assuming that 10% of people buy Meitu mobile phones, they can bring in 1 million sales. A mobile phone has a 100 yuan profit, which is 100 million yuan. The profit of 1,000 yuan is 1 billion yuan. Of course, this is the simplest and most ideal kind of calculation. After all, the conversion rate depends on its stickiness and the attractiveness of hardware products. The 10% conversion rate may have been very impressive.

The millet model is useful for many Internet companies. Xiaomi was also known for his soft power, but he later launched Xiaomi’s mobile phone and gained a lot of money. The user offload can get a portion of the revenue through hardware, but the uncertainty is great. After all, Internet companies face many difficulties in hardware development. For example, supply chains, channels, continuous attention of users, and prices are all factors that affect success. At present, LeTV is a relatively successful cross-border product. LeTV has content advantages, coupled with its own bundled content and application of super TV, the price is very close to the people, cost-effective, so in the major e-commerce The sales performance of the platform is very impressive. In any case, the smart hardware market of Internet companies' spoils will surely have a bloody storm in 2015.