Curved TV concept is still hot hard to win the Tablet

Although curved TVs are beginning to become more and more popular, many consumers do not understand curved TVs. First of all, why do curved TVs appear?

Because the retina of the human eye is curved, the screen of all curved televisions is more in line with the viewing needs of the human eye, and the curved image looks more comfortable. As we all know, curved TV is divided into two kinds of LED screens and OLED screens, and most of the current market sales are LED curved TV. Some people think that there is still a big gap in appearance between the two. The curved TV of the LED screen has a large thickness and weight, and will heat up after running for a while; in contrast, the curved TV of the OLED screen is very light and thin.

And according to merchants, curved TV has three advantages:

1. Ensure the clarity of the images on both sides of the screen;

2. Solved the visual distortion caused by the perspective phenomenon of "nearby big and small";

3. The formation of immersive package feeling and immersion, watching TV is also more comfortable.

Of course, everything is positive and negative. The advantage of curved TVs is bound to have shortcomings. The biggest issue is the perspective. As mentioned above, curved TVs have a certain viewing angle advantage, but this is also relative. When you view the curved TV at an angle of more than 35 degrees from the side, the screen may be deformed due to inward bending of the shield edge.

Now that you know what a curved TV is, let's look at how curved TV is formed. Taking the LED display TV, which is widely available on the market, the screen of this curved TV is not the original curved screen, but is bent by human means or forced by the backlight module structure.

Is it better to bend?

Then the question arises. It is obviously a plane. He has to bend him. Is this really okay? Imagine that at the time of the Chinese New Year, when a family of old and young was sitting around watching television at a party, some people who could not help but sit on the edge may only see half of the television. This viewing effect does not know whether it has improved or declined. Curling the screen is really a bit of a drag.

At present, the competition for Internet TV has not been separated from the market. The war on curved surface televisions has been raging. A few days ago, the two domestic brands launched their own branded curved surface television on the same day. However, whether it is a plasma TV, a current 4K TV, or a surface-inspired TV, whether it is quantum dot technology, ULED technology, or GLED technology, its product essence is still a TV. So since it is a television, it should first solve the problem of quality and achieve the visual experience first.

If it is said that it will not solve the demand for viewing of a N-person before sitting on the TV, then no matter whether it is LED or OLED, there will be no consumers to pay for it.

Do you want to "straight" or "bend"?

Since the emergence of the Internet box, the living room has suddenly become the main battlefield for major home appliances brands. After all, black-boxes can embrace the Internet better, faster, and more accurately. So which type of curved TV and flat-panel TV can better integrate into the living room culture, more favored by Chinese small families?

First, the appearance. To tell the truth, no matter how thin the flat-panel TVs are now, how narrow the outer border is, the difference at the first glance is not large, and it can be said that the space for breakthrough is also very limited. I visited the mall in a circle, the major brands of flat-panel TVs if not LOGO's different, it is difficult to make impressive in appearance. But the curved TV can win the appearance of one strike, the curved screen is absolutely unforgettable, and it falls on it with unconscious eyes.

Second, the degree of integration with the living room. As mentioned above, the curved TV screen is artificially twisted in the later period, but there is a problem in that the screen is curved, but the parts can't be bent. This causes the curved TV to be a lot thicker than the flat TV, and a curved TV. Do you think it can hang on the wall? Obviously not. But a flat-screen TV can, no matter how big a flat-screen TV, as long as your wall can withstand it, it can be separated from gravity. This is particularly important in small families in China. After all, we don't all live in large European and American villas. The provincial government needs to consider this.

Third, price. Today's flat-panel TVs can be said to have a very attractive price. Even at 55-inch and 60-inch sizes, the price can be introduced by ordinary families. However, the price of tens of thousands of yuan for curved TVs is indeed too much for people to eat. Although the prices of curved TVs have generally declined slightly, the prices are still high. At least, consumers need to think twice about their wallets before deciding.


Consumers into a surface television touchstone

Having experienced the trough market in 2014, there was data showing that in the first quarter of 2015, the total retail volume of China's color TV market was 12.33 million units, an increase of 13% year-on-year. We don't know how many curved TVs there are. However, there is another data that has attracted the attention of the author. Market analysis data predicts that the sales volume of curved TVs will reach 1.5 million units in 2015.

Although curved TVs have been extremely popular since last year, fundamentally, the concept of "surfaces" is only a concept. Its core properties such as performance and can not meet the needs of consumers, with a big vernacular, consumers buy curved TV, just bought the concept of curved TV. Even though the introduction of the OLED surface has solved many unsolved problems of the LED surface at that time, the curvilinear TV on the market is still aesthetically pleasing and practical. In a hypermarket, the mosaic of several curved TVs will definitely attract more attention. The eyes of many consumers, for the seller, the eyeball attracts even half of the success.

Since LED and OLED are mentioned, we will talk a bit about their differences. Currently, most curved TVs in the market are LED screens. As mentioned above, it is not the original curved screen, but it is processed from the later stage. Moreover, it is very difficult for the backlight module to reach the same brightness of each pixel after it is bent. OLED as a rising star does not have similar problems, but the OLED technology and production process itself are already quite complicated and immature, so that the volume production is even more difficult.

Even so, OLEDs have begun to run wild on the road to replacing LEDs. In 2014, some companies started production of OLED panels. Yang Dongwen, president of Skyworth Group, once stated that Skyworth is willing to play an important role in this era.

In such an era when new technology products are introduced every day, consumers' ability to accept new things is also getting higher and higher. However, this does not mean that consumers should become touchstones for curved televisions. Consumers should not have their research funding for TV manufacturers.