What stages has the smart home gone through? What does a real smart home look like? Why are Baidu, Ali, and Tencent all making smart speakers?
Three eras of smart homeSmart router era; many companies believe that this product has a strategic position for smart home entry, because all smart home hardware has WiFi modules. In smart home life, the mobile phone is the control center and WiFi is the signal center. The signal is sent out through the WiFi router to achieve follow-up. Smart home interconnection. However, the human-computer interaction of the smart router is too poor.
Smart TV era: Many companies say that this is the entrance to smart homes. Smart TVs have always occupied the living room and are the core of family entertainment. A product of LeTV is called "Smart Home Center", which can connect to this smart home center. Other TV screens can realize functions such as smart TV host, speakers, and control of non-smart TVs. However, the connection between smart TVs and other products is inconvenient, and you need to use your mobile phone to achieve a better multi-screen experience, so it naturally gives way to smart phones.
Smart phones can expand infinitely: integrate various APPs, whether you are a smart refrigerator, smart air conditioner, smart lamp, smart TV, smart security, you can control it through your smart phone, and you can also use IFTTT and other software to achieve cross-category and cross-brand Linkage.
At present, the voice control of smart phones is constantly improving. Everyone slowly discovered that sometimes, whether there is a mobile phone screen or not does not seem to affect the role of the smart home center. As long as the voice recognition is in place, it is almost enough, so smart speakers are also Become an important choice.
Since the second half of 2016, we have entered a new era. This wave is due to two overseas giants: first, Amazon launched the echo smart speaker, and then launched a lot of smart speakers, which set off the wave again. But now real estate developers and distributors have invested in the smart home industry. Just now, the guests said that smart home is the future, but soon a lot of products will enter millions of households, including real estate developers’ hard-covered houses are already standard smart homes in batches.化.
Just now I talked about decoration and home furnishing. I talked about our company. Now our company has more than 100 smart real estates across the country, which will be delivered at the end of this year and next year, and cover some large real estates, such as China Merchants and Vanke. Wait, in their hardcover buildings, they are already equipped with intelligence as standard.
Entrance of traffic and interactionIn the AI ​​era, many companies have suddenly changed themselves from retailers to e-commerce. Let’s take a look at Google’s press conference last night. You can watch the video. Google’s intelligent robot imitated the owner and called the hairdressing salon to say May. I'm going to have a haircut on the 3rd, but in the conversation I already felt that it is not a robot. Intelligence is getting closer and closer to us!
In the beginning, Amazon’s idea was whether it could allow users to make voice shopping, and later evolved into music, chat, etc. series, and finally found that these were not enough. When users interacted with it for more time, they found that more is needed. It controls the home, and I say to it "I want to turn on the lights". Making a scene with voice may be a more perfect interaction. Therefore, among all Amazon's skills, smart home skills are the highest.
With the hot sales of overseas speakers, there will be no shortage in China. In addition to the so-called Hundred Box War, BAT has produced its own smart speakers, including Ali’s Tmall Elf, Tencent’s listening and so on. Why do you want to do smart speakers? ? Considering from the Internet, it is an entrance, in addition to being a traffic entrance, it is also an interactive entrance.
Admission of giants, product interoperabilityThe three domestic Internet giants are vying for tickets to the era of artificial intelligence. To this end, they set up an artificial intelligence laboratory, mainly for consumer-level AI product research and development. Last year, they launched the Tmall Genie X1 smart speaker and released Zhilian Internet open connection protocol IoTConnect, smart devices can connect more conveniently, automatically network, and automatically adapt and support the voice control of Tmall Genie. It can be seen that Ali uses this as a central product to snatch the entrance to various life scenes of users. Scenes closely related to people's lives such as homes and hotels.
Tencent
Its Tencent Dingdong voice assistant, based on the cloud "AI" brain, builds an intelligent ecosystem for intelligent hardware and domain services, provides high-quality, complete, and open artificial intelligence services, which can help various hardware devices quickly acquire AI capabilities and help smart homes The industry has landed and promoted ordinary families into a new era of smart life.
Millet
Since the launch of the new Mijia brand, many smart hardware ecological chain companies have been cultivated. Relying on the Mijia platform, they have created one of the largest smart home ecosystems so far. The ecological chain companies have produced various smart devices that cover the daily lives of the people. As long as you want, you can build smart home life based on Xiaomi and ecological chain enterprise products.
Baidu
Smart life is an area favored by all giants in the application of AI technology. So far, it has become one of the core directions of Baidu's artificial intelligence landing. Just this year, Baidu integrated various internal business units to establish a smart life business group, and is accelerating to focus on DuerOS as the core Build an ecological circle, and expand the scale of the ecological circle of friends through Haier and Midea and other giants to reach strategic cooperation. At the same time, aggressive investment and mergers and acquisitions, the core behind it is to promote the AI ​​technology DuerOS to enter the home scene of ordinary people through extensive cooperation.
beautiful
As the most representative enterprise representing traditional home appliances, Midea, as a leading company in the industry, is the first in the industry to propose a dual-intelligence strategy for smart home and smart manufacturing, to go to the core, break silos and share resources, and lead traditional home appliance manufacturers to adopt AI technology Incorporating smart home appliances to provide users with a full set of smart home solutions from all aspects of life.
Jingdong
Intelligence focuses on creating an open and interconnected intelligent ecosystem, and cooperates with HKUST Xunfei to launch Dingdong speakers. Relying on the voice technology of HKUST Xunfei, it hopes to use Dingdong speakers as the home entrance hub to control other smart home products so as to occupy users Families have more say.
Everyone knows about smart homes, but no one knows which brand is better. I don’t know what kind of smart home I want, because the industry is still in its early stage, especially after the giants of real estate developers and operators enter, the volume is very fast, and everyone will soon see that smart homes are really landing. We are in our lives.
The entry, reason and development of giantsThe domestic Internet technology giants bet on smart speakers for the following three reasons:
First, the success of Amazon's ECHO smart speakers has given the industry high expectations for JD.com and Alibaba's smart speakers. Short sellers even short JD.com because JD does not have ECHO. Today's ECHO and its Alexa are a huge system: There are nearly 10,000 third-party voice Skill applications on the software side, and products embedded with Alexa on the hardware side cover almost every aspect of smart life;
Second, if you want to quickly popularize the home smart center, you need to sell goods quickly, achieve C-end coverage, and the audio cost is low. The current threshold is less than 500 yuan. It is the most basic entry-level product for family entertainment life, and it is easy to achieve large quantities of products. goods;
Thirdly, audio is the best carrier for voice interaction. The domestic smart voice system has completed preliminary market education under the push of companies such as Xunfei. Voice interaction through smart speakers has been accepted by the public.
In 2017, the smart speaker market is destined to be hot, but the domestic market is still a fertile soil that has yet to be tapped.
This year, I also bought an Amazon ECHO, the originator of smart speakers, but the domestic experience is not good. First of all, there is no Chinese. Secondly, domestic hardware products that can be integrated are very rare. After a long time of tossing, I will link to it. I have used Lifesmart products, and I still don’t know how to control it. At present, it is used as an English news broadcaster at home.
Therefore, smart phones are still used to control smart homes, mainly through the brand's own APP, or JD.com's cross-brand smart home control APP JD Weilian.
It is hoped that the domestic smart speaker market will quickly become popular as soon as possible. The more users there are, the more perfect the ecology surrounding a smart speaker will be, and it will be closer to or subverting Amazon's ECHO.
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