E-commerce price war appliance store back to the "bargain era"

Since the e-commerce price war, Gome Appliances and other home appliance stores have implemented "online and offline products with the same price." How much the price of home appliances fell is a question, but the price system of physical stores has been completely disrupted. Reporters visited yesterday and found that home appliance stores have set up price comparison equipment. The price higher than the online price is sold at the lowest price of the entire network. This not only makes the price system virtually useless, but also allows home appliance retailers to return to the "bargaining era."

The handwriting promotion brand was flying all over the place. The difference between the transaction price and the label price was seen in an electrical mall in the west of the city. Most products were affixed with promotional labels such as “straight down 960 yuan” and “straight down 1000 yuan”. In the color TV area, a 3D smart TV, the price is 13999 yuan, after the reporter expressed the willingness to buy in a consumer identity, the shopping guide bluntly can reduce the price of 1,000 yuan, and said it can be compared with online shopping malls.

"If the online price is lower, we will give you a similar price for resale." The shopping guide said. The reporter inquired on the comparison device in the store that the price of the TV on Suning Tesco was 12,399 yuan.

After we visited the three home appliance stores, we discovered that home appliances such as washing machines, refrigerators, and air conditioners can be negotiated with guide buyers. Some household appliances do not even specify the price, only handwritten promotional cards. The reporter observed at the checkout counter that, after giving various discount terms such as direct drop, subsidies, etc., there was a certain gap between the commodity's transaction price and the label price.

How much depends on the bargaining power of consumers, "The final transaction price is different from the price, in my opinion, how much can be discounted to see how we negotiate with the Purchasing Guide." A citizen who is checking out told reporters in this way.

Consumers of the Consumer Council said that at present, there are spurious prices in some retail links that have already been suspected of fraud. Because there is room for bargaining, consumers’ right to fair trade has been infringed, and undisclosed prices have ensured fair prices for consumers at the time of shopping. .

However, as the e-commerce price war has spread below the line, the price system of physical stores has been disrupted. In addition to some electrical stores, the reporter also found that many supermarkets, mobile phone stores, can also be based on "other people's home" or "online" to "apply for preferential."

May cause consumers' distrust of the brand. Regardless of whether they return to the “bargain era” and have a blow to the company itself, some insiders believe that this is also unfair to consumers who previously bought electrical appliances. This is likely to trigger their brand Do not trust.

A consumer who purchased a Konka 3D TV earlier this month said that the current minimum price of the online mall is about 700 yuan less than the price she had purchased in a physical store. However, in accordance with the provisions of home appliance stores, because it is not in the "insured price" time, she can only be "unlike to eat Coptis, there is hard to say."