I remember that Xiao Qing, president of Shenzhen Shiqiang Advanced Technology Co., Ltd., said that Shiqiang has always insisted on the concept of innovative service since the beginning of component distribution. In the past 30 years, Shiqiang has served almost all China's leading electronics companies include Huawei, ZTE, BYD, Dajiang, and Leibai. It is precisely because of the accumulation of this long-term innovation service experience, Shiqiang summed up the innovation there are probably four stages, that is, "knowledge, selection, research, use", each of which has a corresponding pain point.
It is not difficult to find that there are two main pain points in the current electronic distribution industry:
First, technical problems. There is a heavy software and hardware terminology in the electronics industry, which directly leads to many young engineers who are not willing to learn hardware. In fact, R&D requires a lot of experience.
Second, it is difficult to obtain a small amount of research and development materials, and the materials have the problem of fake and defective products. There have been media reports that there are major problems with the products of intelligent hardware companies. After analysis, it was found that the purchased component products have been discontinued for many years in advance, which means that they are buying fakes. As for the problem of defective products, foreign countries, especially the semiconductor packaging industry in Southeast Asia, have a complete industrial chain, and the defective products that are scrapped by enterprises are sold to China as genuine products, which will bring many difficulties to the enterprise research and development.
For such problems, the trends that can be found are:
In the future, on the one hand, as the trend of mergers and acquisitions will become more and more obvious, micro-agents and small agents will gradually be eliminated, and the number of distributors will be greatly reduced. On the other hand, more and more distributors will enter the Internet market, explore e-commerce platforms, and test the Internet to address the pain points in the electronics industry.
For the time being, although the sales of electronic components are mainly based on offline channels, with the development and widespread use of the Internet, the shopping habits of the younger generation have shifted and adjusted, and there is reason to believe that the sales of electronic components in the future. Will gradually shift to the line. As in the current fields, the channels on the offline line will coexist, and the two support each other and are indispensable.
To this end, Shiqiang has also adjusted its strategy and created a strong electronic component business. It is understood that since its launch on January 11, 2016, it has accumulated 40,000 innovative enterprises and supported more than 20,000 intelligent hardware innovation projects. After more than a year of adjustment and iteration, today's Shiqiang component e-commerce version 2.0 is officially launched.
It can be seen that after this adjustment, Shiqiang Component E-commerce has allowed the e-commerce form of electronic component distribution to develop from a single online purchase or a single online service to become a new "online service + online component" sales. The model has opened up the entire process of intelligent hardware innovation, understanding components, selecting components, researching and developing samples, and mass purchasing, and this move will allow China's component distribution model to usher in a new round of transformation and upgrading.
The author found that this version of the World's strong component e-commerce APP2.0 also has a number of highlights:
For example, the online selection function has been added to help hardware engineers complete the selection faster and better. Engineers simply enter the name of the product they want to know and immediately view the selection guide containing information on device features, parameter analysis, application solutions, application notes, etc., omitting the download steps and featuring ultra-detailed device families. Catalog, any click to jump, let engineers know the most comprehensive selection data in the least amount of time.
At the same time, under the new model, Shiqiang Component E-commerce has added the presentation and function of “product supplyâ€. In the product supply module, you can not only quickly query component models, query component inventory and online inquiry, but also enable online component purchase.
This first-of-a-kind component is a small-volume, fast-purchasing feature that provides online purchases of components up to 1pcs. The security engineer can receive the goods within 2-5 days after taking the payment, bidding farewell to the traditional semiconductor ordering cycle of 12-18 weeks.
Of course, there are many other changes and adjustments in this power component e-commerce, such as a new upgrade of the interface, increased service portal, and clearer classification browsing; personalized daily recommendation, latest product information, great experience, design plan automatically ; technical problem question and answer module network expert online answering questions and so on.
Shiqiang components e-commerce related personnel said that the e-commerce platform is becoming more mature nowadays, more and more engineers and procurements have begun to recognize Shiqiang's platform and services. I believe that with the new version, the user experience can be further improved.
When talking about the opportunities brought about by the launch of the new version of the Shiqiang Component E-commerce APP, Xiao Qing said:
On the one hand, our new version provides more powerful technical support, and will also provide more enterprises with innovative sparks to effectively enhance their innovation competitiveness. On the other hand, “product supply†is online, we will start supporting small online. Bulk purchases, or “small quantities of quick purchasesâ€, engineers and purchases can quickly buy genuine low-cost R&D samples from us.
Of course, the traditional enterprise to do Internet innovation actually faces a challenge, that is, the challenge of resource allocation, including the balance of attention, focus, and corporate strategy. The market and social environment are factors that affect the development of the electronics industry. .
From the perspective of the company itself, on the one hand, it must have predictability, on the other hand, it must take advantage of the situation. Xiao Qing pointed out:
Distributors must be insightful and predictive of the entire economic environment and industry developments. Taking smartphones as an example, smart phones have been very popular in recent years, and billions of orders have emerged in an endless stream. The smart phone market is becoming more and more popular and mature, but the more mature the market, the lower the profit, and the corresponding operational risks will increase accordingly.
Faced with such problems, Shiqiang chose a strategic shift, moving from a high-risk market to an emerging high-growth market, into the industrial market, IoT and smart home.
At present, Shiqiang Component E-Commerce has tens of thousands of products specially designed for engineers to develop and dismantle the sales. It contains more than 50 products from top semiconductor companies in Europe, America and Japan. Engineers can not only learn about component data, get research and development services from Shiqiang component e-commerce, but also quickly and confidently buy genuine R&D samples. These actions have truly solved the pain points in intelligent hardware innovation and realized the one-stop service of enterprise innovation.
summary:
In the current situation, distributors are developing their thinking, actively seeking change, and developing value-added products suitable for their core. Innovation has become synonymous with various industries in this era. Therefore, on this premise, who can solve the pain of innovation, who can win the escalation of electronic component distribution.
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