Follow the customer, do a good job of foreign trade

To do foreign trade, we must first learn to "track" our customers, especially e-commerce, we must learn to "track" customers.

For example: Some individuals saw our job advertisement. On the last day of the application, he invited us to apply for his resume (the purpose of the last day's resume is to make his resume on the top of a stack of candidates). . A week later, he called to ask if we received his resume (of course, secure delivery), which is tracking.

Four days later, he came to the phone for the second time to ask if we would accept his new recommendation letter (Westerners attach special importance to the recommendation letter). Our answer is of course yes. This is his second time tracking. Two days later, he faxed the new letter of recommendation to my office, followed by his phone again to ask if the contents of the fax were clear. This is the third time tracking. We are very impressed with his professional tracking work. He is now working in our U.S. company.

The statistical reports on "tracking" by the American Professional Marketing Staff Association and the National Sales Executive Association are as follows:

2% of sales are completed after the first contact;

3% of sales are completed after the first tracking;

5% of sales are completed after the second tracking;

10% of sales are completed after the third tracking;

80% of sales are completed after the 4th to 11th tracking.

In sharp contrast, in our daily work, we found that 80% of salespeople do not follow the second or third track after tracking once. Less than 2% of sales staff will stick to the fourth track.

Track your work to remind your customers to remember you and think of you first when the customer takes action.

The ultimate goal of tracking is to form sales, but in form is not what we often hear, “How do you think about it?”

In addition to tracking the system's continuous work, we must pay attention to its correct strategy:

Take a more special way of tracking, deepen the impression of customers on your behalf; find a beautiful excuse for each tracking; pay attention to two tracking intervals, too short will make customers bored, too long will make the customers forgetful, we recommend the interval of 2 - 3 weeks; do not reveal your strong desire for each tracking, want to do this single. Adjust your posture, try to help customers solve their problems, understand what your customers are thinking about recently, and what is the progress of the work?

Remember: 80% of sales are completed after the 4th to 11th tracking! In the apathetic online world, your e-commerce needs you to follow again and again.