Galaxy Internet TV, where is "combination"

As one of the seven truly genuine Internet TV licensees, the Yvonne Galaxy was different from other homes at the beginning of its establishment. After receiving this license, the Central People's Broadcasting Station did not invest in self-employed, self-constructed teams, but took this valuable license with another Jiangsu TV station with an Internet TV content license and a rising video site. Xinyi Iqiyi (also known as Qiyi) was a joint venture company that established Galaxy Internet TV, which is commonly known as the Yangguang Galaxy.

Whether it is the Central People's Government or the National Broadcasting Corporation, it is "unexpected" to get this Internet TV broadcast control license. Now that we have gotten it, we must fully develop our strengths and avoid shortcomings, and maximize the utilization of this license plate at a minimum cost. This is why we have to hold a license to go with Jiangsu TV station and iQiyi. joint venture. The introduction of iQiyi and Jiangsu TV, the two capitals, is easy to understand. After all, iQiYi has kept burning copies of copyrighted content while Jiangsu TV's self-manufacturing capability can be said to be second only to Hunan TV in the province of Taichung. With licenses and content, it's just the market that is bad.

In fact, this kind of capital operation still has a logic in it. The various new media of the Central Bank are all said to be doing well. Many businesses are earning money, but OTT is actually burning money, and it is burning indifferently. . Since you burn money, find someone to burn it together.

To implement this thinking to the extreme is Dr. Peng’s 30 million strategic stake in the Galaxy. Dr. Peng said that this investment will further expand close cooperation with Galaxy TV, which will contribute to the layout and implementation of the “cloud management” strategy throughout the country. It is true that since both parties are working closely together, further cooperation at the capital level is not a bad idea. Since the introduction of Jiangsu TV and iQIYI, Yangguang will not create obstacles for the re-introduction of a broadband operator.

The opening of the capital level will inevitably bring about openness in personnel. According to the list of senior executives who have opened the Galaxy, we find that a considerable number of them are “external”, which is commonly known as foreign residents. This is very difficult for a state-owned communication agency.

Low-key worrying things

Compared with BesTV, Huadian, Mango TV, Future TV, and even CIBN, it may feel that they are relatively weak. Galaxy Internet TV has been acting in a relatively low-key manner in recent years. Just like their office address, in a large yard a few kilometers away from the Fourth Ring Road in the southwest, the local name is very loud. The headquarters base and the building are also domineering. Although the China Broadcasting Building has only been visited twice, one of them did not drive. After they came out, they couldn't beat the car. Of course, there were no drops, no quick, UBER, and easy to arrive. Of course, this is not a mobile phone APP advertising, or returning to home, since it can be placed in a place outside the South Fourth Ring Anganzai, presumably the state of the mind is also very good, it is peace of mind to do things.

At that time, he was a matchmaker for a new media advertising company. He hoped that Galaxy would outsource EPG advertising to him. When he heard that Galaxy had less than 100,000 actual users at the time, he was disappointed and gave up the opportunity of this enclosure. More Shenzhen Shanzhai manufacturers directly visit the door, you sell not sell licenses, was kicked out. We can see that Galaxy was in everyone's mind at the time.

In the middle of 2014, there was a change. Galaxy signed a cooperative contract with Xiaomi, 1905, and other interactions. It frequently appeared in cooperation with various terminals. As a result, some people remarked that they would change the OTT license market of Dawangqi in the middle of the year. Is this the wind to blow to the Milky Way?

What's a bad thing?

Objectively speaking, the China-Guangzhou OTT has no technology or content on its own, and it has always been backed by iQiyi. The two sides have been arranging their rule for the “vertical” and “horizontal” markets for a period of time and relying on their respective identities to attack cities. After the introduction of Dr. Peng’s shareholder of the operator, it is said that the Central Government’s vertical market is also handed over to the latter.

All of them are shareholders. This is indisputable and each has its own advantages. However, the biggest hidden trouble under this framework is actually the integration of different companies. To put it plainly, it is the integration of people. If this issue is resolved well, it will be able to give play to the advantages of the “group army,” but if the problem is not resolved, it will be “taking mountain as the king”.

Before and after the Spring Festival of 2015, the high-level earthquake in the Milky Way, general manager, and other senior executives and backbone members fled. The general manager was transferred from the new media of the Yangguang Group. Iqiyi also sent an executive to settle in the Galaxy. With the uproar of the future departure of general manager of TV, the resignation of Galaxy's general manager seems to be spread only within the circle, which is also in line with the low-key style of the Galaxy. However, this fact shows that the Galaxy has not solved the problem of "harmony" between different companies.

Why a sudden high-profile one, one may be that the internal sound is different, I feel I need to make a debut, and the stock price and the red result will help. The two may have been the rumor that the General Administration of State has to integrate seven Internet TV licenses. Make a sound to prove your existence. Outsiders do not know the specific reasons, but after that there is basically no voice of the Galaxy. Even if they appear occasionally, people will see the iQIYI. Little mention will be made of the Galaxy.

Do you have a strategy?

While Internet TV is developing rapidly, while the average daily access to independent IP and browsing time are rising, a research report on the development of domestic video websites is circulating on the Internet, which reveals the difficulties of the huge losses and profitability of video websites. It can only be used as The Group's strategic business is continuously burning and burning money.

Independent OTT operators are even more miserable, leaving the future TV supported by CNTV, can not do it in only one year, content copyright costs and CDN bandwidth costs remain high, revenue is very little talk, OTT may be backed by video sites You can also burn it. The license plate operating company and the money that burns state-owned funds do not work. They must also rely on holding the thighs.

BesTV and Huadian are listed companies with institutional investors and the vast majority of patriotic households. Mango TV is behind Hunan Broadcasting and Television Station. It is said that it has taken 100 billions of mobile broadcasts. In the future, TV will not return to CCTV after this shock. The network is backed by CCTV; the Guangdong side spread out the license for a joint venture, and the attitude of others is good. As for the new media in the south, the current operating company of the licensee is extremely active, and the operators in the north account for a relatively high market share. Share.

If you take a handful of shareholders, the lineup of Galaxy is truly luxurious. One shareholder's cognac is Baidu, one shareholder is an A-share listed company, plus a justified state-level mainstream media leader. The key to such a good card is whether it can be combined together. How do the interests of different shareholders "combine" and how the "balance of performance" and market balance.

However, no matter how "harmonized", it depends on the strength of shareholders, especially the idea of ​​the major shareholder of the central bank. If the central bank cannot really give sufficient attention to the strategic level, the Galaxy can only be involuntarily arbitraged by others, want to self-reliance, self-reliance, and truly achieve "combination," and ask itself: What is Galaxy?