Due to market consolidation and shrinking, 2010 was a challenging year for the Digital Set Top Box. Last year, global shipments of digital set-top boxes declined by 7% compared with 2009. According to the current purchase kinetic energy, it is estimated that the digital set-top box in 2011 will face certain challenges. However, with the gradual recovery of market momentum and the gradual recovery of digital terrestrial broadcasting, market research firm In-Stat believes that 2012 will be a year in which demand for Digital Set Top Box rebounds.
Digital STB is an indispensable device to promote digital television. In the latest global set-top box market and technical report, In-Stat pointed out that the Digital Set Top Box will continue to be the main equipment for pay-TV service providers worldwide. Among many of the growing types of services, digital set-top boxes are the main gateway for these services to enter the home. In addition, in addition to dominating digital TV and pay-TV ecosystems, digital set-top boxes are also an important market opportunity for many component suppliers, especially semiconductor chip developers and hard disk manufacturers.
Global digital set-top box data counted by In-Stat is as follows:
1. Global shipments of digital set-top boxes have declined to 195 million units in 2010. In 2011, there will be a slight decline of 100 million units.
2. Digital satellite set-top boxes are the largest market among various digital set-top boxes. In 2010, nearly half of all digital set-top boxes were reached. Followed by Cable Set Top Box (cable set-top box), it reached 24% of all digital set-top boxes. Others include IP Set-Top-Box and so on.
3. This two-year (2010-2011) recession is mainly due to the decreasing demand for terrestrial STBs in North America, cable and cable set-top boxes facing cable operators to reduce device spending, and satellite TV receivers. The purchase of consumers reduces other factors.
4. However, in the area of ​​consumer electronics, digital set-top boxes are still a major revenue contributor. In terms of 2010 and 2011, the global sales of digital set top boxes reached US$20.5 billion, which is still greater than the sum of Video Game Console and Blu-ray Disc Player.
5. The output value of the semiconductor chips used in the Digital Set Top Box reached 4.8 billion U.S. dollars in 2010. The main leading manufacturers are STMicro, Trident, Broadcom, Sigma Designs, Zoran, and others.
6. Among the various digital set-top boxes, Terrestrial STB (terrestrial STB) has attracted the greatest attention for growth. In 2011, the demand was 35.7 million units, and it is expected that it will reach 45 million units in 2015. The European market accounts for half of all terrestrial STBs. Major growth in the next few years will come from the development of analog TVs to digital television in developing countries, such as Latin America, Asia Pacific, Eastern Europe and North Africa.
7. The development direction of digital set-top boxes in the future is IP video support; especially for Pay-TV Service Providers (Over-The-Top) Under the pressure of rapid growth in the development of audio and video services, many program and service providers must begin to provide consumers with their own Internet video content and services. In other words, it is increasingly indispensable for consumers to watch online video and audio content through set-top boxes. . In Europe, the main set-top box specifications are mostly towards hybrid STBs, such as Satellite/IP hybrids or Cable/IP hybrids; these hybrids are mainly used to integrate set-top boxes by integrating broadband modems to set-top boxes. You can connect to the Internet directly via Ethernet or Wi-Fi.
In-Stat also pointed out that the biggest challenge for the digital set-top box market is the so-called Virtual set-top box. In particular, virtual set-top boxes may eliminate current physical set-top boxes. The virtual set-top box refers to a number of consumer electronic products, software platforms, or network infrastructures that have integrated set-top box functions or chips. These virtual set-top boxes can provide so-called conditional access (CA) functions and the functions of traditional set-top boxes. Interactive TV functionality is a big threat to physical set-top boxes. However, due to the complexity of the supply chain and the diversity of digital television, In-Stat believes that digital set-top boxes will remain the most important device for digital TVs in the next 3 to 5 years. The speed of replacement of virtual set-top boxes remains to be seen.
Digital STB is an indispensable device to promote digital television. In the latest global set-top box market and technical report, In-Stat pointed out that the Digital Set Top Box will continue to be the main equipment for pay-TV service providers worldwide. Among many of the growing types of services, digital set-top boxes are the main gateway for these services to enter the home. In addition, in addition to dominating digital TV and pay-TV ecosystems, digital set-top boxes are also an important market opportunity for many component suppliers, especially semiconductor chip developers and hard disk manufacturers.
Global digital set-top box data counted by In-Stat is as follows:
1. Global shipments of digital set-top boxes have declined to 195 million units in 2010. In 2011, there will be a slight decline of 100 million units.
2. Digital satellite set-top boxes are the largest market among various digital set-top boxes. In 2010, nearly half of all digital set-top boxes were reached. Followed by Cable Set Top Box (cable set-top box), it reached 24% of all digital set-top boxes. Others include IP Set-Top-Box and so on.
3. This two-year (2010-2011) recession is mainly due to the decreasing demand for terrestrial STBs in North America, cable and cable set-top boxes facing cable operators to reduce device spending, and satellite TV receivers. The purchase of consumers reduces other factors.
4. However, in the area of ​​consumer electronics, digital set-top boxes are still a major revenue contributor. In terms of 2010 and 2011, the global sales of digital set top boxes reached US$20.5 billion, which is still greater than the sum of Video Game Console and Blu-ray Disc Player.
5. The output value of the semiconductor chips used in the Digital Set Top Box reached 4.8 billion U.S. dollars in 2010. The main leading manufacturers are STMicro, Trident, Broadcom, Sigma Designs, Zoran, and others.
6. Among the various digital set-top boxes, Terrestrial STB (terrestrial STB) has attracted the greatest attention for growth. In 2011, the demand was 35.7 million units, and it is expected that it will reach 45 million units in 2015. The European market accounts for half of all terrestrial STBs. Major growth in the next few years will come from the development of analog TVs to digital television in developing countries, such as Latin America, Asia Pacific, Eastern Europe and North Africa.
7. The development direction of digital set-top boxes in the future is IP video support; especially for Pay-TV Service Providers (Over-The-Top) Under the pressure of rapid growth in the development of audio and video services, many program and service providers must begin to provide consumers with their own Internet video content and services. In other words, it is increasingly indispensable for consumers to watch online video and audio content through set-top boxes. . In Europe, the main set-top box specifications are mostly towards hybrid STBs, such as Satellite/IP hybrids or Cable/IP hybrids; these hybrids are mainly used to integrate set-top boxes by integrating broadband modems to set-top boxes. You can connect to the Internet directly via Ethernet or Wi-Fi.
In-Stat also pointed out that the biggest challenge for the digital set-top box market is the so-called Virtual set-top box. In particular, virtual set-top boxes may eliminate current physical set-top boxes. The virtual set-top box refers to a number of consumer electronic products, software platforms, or network infrastructures that have integrated set-top box functions or chips. These virtual set-top boxes can provide so-called conditional access (CA) functions and the functions of traditional set-top boxes. Interactive TV functionality is a big threat to physical set-top boxes. However, due to the complexity of the supply chain and the diversity of digital television, In-Stat believes that digital set-top boxes will remain the most important device for digital TVs in the next 3 to 5 years. The speed of replacement of virtual set-top boxes remains to be seen.
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