He Wenbin: O2O mode or LED future main road

On the afternoon of May 20th, Gaogong LED was hosted by Gaogong LED under the “Lighting Channel”, and the “2013 China LED Good Products Tour Exhibition and Merchants Conference” co-organized by the Guangxi Nanning Lighting and Lighting Chamber of Commerce was successfully concluded at the Phoenix Hotel in Nanning, the capital of Guangxi. Attracted nearly 70 dealers and some design engineering institutions attended.

During the meeting, Mao Zilai, the sales director of the well-known LED lighting brand in China, Zhang Hu, the deputy general manager of the sales of the lighting and lighting, Zhang Hu, the deputy general manager of the lighting sales department, and Yi Yizhi, the marketing director of the Lianchuang Optoelectronics Lighting Division; Chen Cheng, general manager of loyal and majestic lighting equipment, together with Nanning local and surrounding distributors, designers and engineering decoration companies to analyze and predict the development trend of LED lighting market, share LED distribution channel strategy and LED lighting design trend.


He Wenbin, director of LED marketing at Gaogong, said that since the rise of e-commerce, it has been predicted that it will pose a threat to traditional lighting channels. However, the fact is that the channel marketing system of the LED lighting industry is still dominated by hidden channels such as engineering channels, but these channels are generally mastered by medium and large traditional lighting companies.

In the face of e-commerce, a new type of sales channel, emerging LED companies regard e-commerce as a new opportunity, and medium and large-scale LED lighting companies with traditional channels are not willing to give up, especially when the traditional channel growth is weak. The marriage of e-commerce, online and offline interaction, has become the "three-dimensional marketing" that LED lighting companies love, which is also the trend of the future development of LED lighting companies.

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