Electronic enthusiasts eight o'clock: Phoenix Network News on the afternoon of the 17th, today is the annual World Telecommunications Day, after China Mobile, China Telecom and China Unicom three major Chinese operators have just announced their respective "speed increase and fee reduction" specific Measures and adjusted tariff prices.
Taking China Mobile as an example, on April 26th, it released seven major fee reduction measures for the mass market. While launching a number of fee-reduction packages, it plans to cancel the domestic long-distance roaming charges for mobile phones in October. Operators such as China Unicom and China Telecom also issued corresponding packages and fee reduction plans for the characteristics of their own users.
For ordinary users, what you need to do now is to compare and choose a package that suits you on the official website of the three major operators. The rest is to enjoy the benefits of speeding down. In fact, the current tariffs of Chinese operators are already at a lower level in terms of price relative to the global market. In terms of network speed, since the popularity of 4G, it has been ahead of the same period in Europe and the United States, and it is still the same. Perhaps there is a lack of contrast. China's mass consumers are not necessarily aware of the “efforts†of domestic operators. As everyone knows, there are still many people who have not noticed the growth of Chinese operators.
First of all, everyone knows that the current "sharing economy" is very hot. Shared bicycles represented by companies such as Mobai have "acquainted" astronomical digital users in the short term, but few people have explored them from the perspective of the Internet of Things. Why shared bicycles have grown so rapidly. Whenever you use a shared bicycle, whether it is unlocked or locked, you can enjoy both the shared bicycle business and the operator with the “clickâ€. In the case of Mobai, it is precisely because China Mobile has provided a more favorable IoC card fee, which makes Mobai well able to achieve product positioning, unlocking and other product functions, and can effectively control operating costs at the same time.
According to China Mobile, in the cooperation of China Mobile and Mobility Bicycles, the average daily traffic cost of a single vehicle in Moby is only 3 cents 5%. Therefore, from January 2015 to 2017 3 In the month, the average daily order volume of Mobike bicycles increased by 5,000 times, while the overall market size increased by 3,600 times. In addition, the use of the IoT card has made Mobai no longer a simple bicycle rental company, but has grown into a multi-million-level IoT company in a short period of time.
For example, the well-known Focus Media, everyone must have discovered that it has transformed from a simple building advertising platform to a building e-commerce, users can scan the QR code and go directly to the e-commerce platform to purchase products, which is extremely convenient. Product and screen updates are benefited from the China Mobile IoT card support screen update feature.
According to statistics, after the regular screen update through the IoT card, the monthly update cost of each screen of Focus Media is only 3.6 yuan, the labor cost is 67%, and the advertising conversion rate is expected to increase by 50%. In other words, because China Mobile IoT card has greatly reduced the operating costs of Focus Media, it has rapidly upgraded from an advertising media company to a new form of building e-commerce in a short period of time.
In addition, larger Internet giants such as Ali, Tencent, and SF are also enjoying low-cost traffic services from operators in their respective businesses. According to relevant data, the number of Tencent mobile users increased by 1678% from 50 million users in 2011 to 889 million users in 2016; the mobile side of Ali e-commerce transactions accounted for 1.4% in 2011 to 82% in 2016. On the SF side, due to the use of flow-based scanners, it is no longer a pure logistics company. The massive processing of user information has enabled it to rapidly grow into a big data company with tens of millions of users.
In summary, it is not difficult to see that the “speed-up and fee reduction†initiative advocated and implemented by China Mobile is far more than the reduction of the public tariffs we see. The fact is that All Products and services supported by traffic It is also the case that the exclusive traffic tariffs provided by the operators and the low-cost control of the ICT card are also the case, so that these products and services become a reality, which in turn promotes the rapid development of Internet companies.
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