The ubiquitous “capital temptation†in 2016 has caused entrepreneurs to flood into the drone market. Some people are happy in the brutal competition. In 2017, it will be the stage of deep penetration of major enterprises into the vertical field, which will be a huge test for the capital investment and management level of enterprises.
The first year of the drone has come to a close and vertical application into the 2017 breakthrough.
According to the prediction of iResearch, it is estimated that by 2025, the domestic drone aerial photography market will be about 30 billion yuan, the agricultural and forestry plant protection will be about 20 billion yuan, the security market will be about 15 billion yuan, and the power inspection will be about 5 billion yuan. At the same time, after the drones were supported by the policy level, a large amount of capital poured in. At present, in addition to the leading Xinjiang, there are large consumer-grade UAV manufacturers in China such as Lixiang, Yihang and Zero Intelligence. In fact, is this industry really so beautiful?
The development of drones in the first year of the market has been sorrowful
In 2016, the ubiquitous “capital temptation†of the drone market made entrepreneurs flock in, and the giants of the drone industry came together. Whether it is Dajiang, zero-intelligent control, or many technology giants GO PRO, Tencent, Xiaomi Amazon, Google, and Google want to taste the sweetness, but the competition is quite cruel. Some people are happy and worried about the market.
Although the “blue ocean dance†and “100 billion big cakes†in the drone industry in 2016 have excited the industry, from the overall development trend of China's drones in the past year, the market situation is not as predictable. That is optimistic. Specifically, in addition to the low-profile rising attitude of the military industry, the development of plant protection drones and consumer drones is not satisfactory. First, plant protection drones have been surrounded by “policy dividends†and huge potential market value, but high pricing is less acceptable for ordinary farmers. The consumer drones have become the object of popularity under the strong leadership of Dajiang, but blindly following the market has made the consumer drone cottage and the phenomenon of low quality serious.
The user market is difficult to open and develop the ceiling
On the eve of New Year's Day in 2017, the “departure†incident of 134 people with zero intelligence control made the drone market really set off a lot of storms. Some insiders analyzed that due to the low consumer demand and the falling prices in the market, many companies have to adjust their pace after the consumer market is cold. Perhaps layoffs are only the beginning of this process. After experiencing a rush of development, the “virtual fire†of the drone industry began to gradually cool down, and the market development encounter will touch the dilemma of the ceiling.
In addition to the market ceiling dilemma, the niche market for consumer-grade drones, the biggest challenge facing the current development is how to open the user market. The drone is not just in need of the market, it is difficult to shake the user's desire to purchase, and the capital investment of the drone will be more calm in 2017. According to research reports, consumer-grade drones, which are mainly based on aerial photography, have always been difficult to get rid of the hats of RC toys, and their growth potential is limited. When the demand for consumer drones is saturated, the real growth that can make the UAV industry grow is the professional application of drones.
Surface prosperity and low tide vertical application into a breakthrough
According to statistics, the global drone industry's investment scale has shrunk by nearly half in the third quarter of 2016. The drone industry, which has been highly sought after in the capital market, seems to have reached a crossroads for cooling down the virtual fire. In addition, the homogenization competition in the consumer-grade UAV market is also very serious. After the booming investment tide has faded, the competition will be R&D strength, industry chain management and capital.
UAVs have been hailed as the most promising end market after smartphones. In the past two years, a large number of drone companies have entered the industry and are favored by the capital market. By 2016, this trend began to slow down. The short life time, the influence of external factors, the high price, the experience of the primary and other common problems, coupled with the low-frequency demand is that the drone technology is difficult to shake the market, it still has a long time from the real popularity. . In the future, it will be the stage of deep penetration of major enterprises into the vertical field. This will be a huge test for the capital investment and management level of enterprises, and it is also the process of big waves.
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