The author recently started a fitbit bracelet, but he was stunned by friends. He said: "Even if you give me money, I don't want this useless thing." Wearable practitioners will expect this sentence to be as embarrassing as me.
Wearables look very hot and hot, and in fact users are not very accepting. In terms of bracelets, each brand's bracelets advertise their uniqueness in functions such as step counting, sleep monitoring, and calorie calculation, but in reality these bracelets basically only capture data through a single sensor, their " The unique "only" exists in the "packaging" and "display" of the data. To put it bluntly, the function homogeneity is serious.
At the same time, most of the wearable devices on the market, whether it is a smart bracelet or a smart watch, are almost a thousand people, and some are even ugly and can't bear to look straight. Yu Haidong, vice president of electronic software for shells, said in an interview: "The wearable device has both an external 'jewelry attribute' and an intrinsic 'functional attribute', only to first increase the 'jewelry attribute' of the product to the user's acceptable The degree, 'functionality', has the opportunity to be continuously improved.†The shell-shaped smart round table (GEAK Watch II) from Nutshell Electronics uses a round crown to meet the traditional perception of watches, minimizing the wear of users. Violation, at this point, the GEAK Watch II was well received.
Yu Haidong said that wearable devices have both external "jewelry attributes" and inherent "functional attributes". Only by first increasing the "jewelry attributes" of the products to a level acceptable to the user, "functional attributes" have the opportunity to continuously improve. .
For the homogenization of the functions and appearance of domestic wearable devices, industry insiders revealed that domestic smart bracelets and smart watch manufacturers are holding a mentality to make products. In order to share the cost through mass production, the product shape and function will be as far as possible. Close to mature products to facilitate the use of male models, which is an important reason for the serious homogenization. This industry person further added that when Xiaomi took the Xiaomi bracelet to the 79 yuan low price, the domestic wearable field will be sorrowful. The wearable market has not completely erupted, and it has already become the Red Sea. It has opened up the competition for price wars. Xiaomi quickly seizes market share through low prices, which is a huge blow to startups with smart bracelets as their main products. In order to fight against Xiaomi, a certain brand bracelet in China has launched a bracelet product of less than 100 yuan in the same period. Although some functions are stronger than the millet bracelet, some evaluations show that it has sacrificed too much in workmanship and detail processing.
Xiaomi’s competitive methods and plagiarism have been criticized, but Xiaomi’s point is that it increases the price threshold for users to buy wearable devices, which increases the possibility of consumers’ purchase. In the same year, Xiaomi launched a low-end smartphone, Is the smartphone quickly popularized in China? With the lowering of the technology threshold and the entry of giants, some vendors with speculative attitudes will certainly be eliminated. This is also the law of the market. However, it is not necessary to be frustrated about the start-up of wearable devices. In the IT industry, it is not a new thing for big companies to be overtaken by small companies. Isn’t Xiaomi 4 years old? Making a unique product is the magic weapon to win.
Apple Watch is in the game, the first year of wearable devices is coming?
Also remember the "One more thing" moment of the 2014 Apple Autumn Conference? The cheers of the audience are enough to show the world's expectations for Apple Watch.
If it is said that Xiaomi makes smartphones popular, then it is Apple that defines the concept of smartphones. Therefore, when Apple introduced the Apple Watch, some people decided that only the Apple Watch will enter, the first year of wearable products will come. To a certain extent, the unique features, design and interaction of Apple Watch will point to the future development of wearable devices. The most worthwhile reference for the domestic wearable industry lies in mobile medical and mobile payment. In the mobile medical field, the most eye-catching Apple Watch is not to add a few sensors, but to carry Healthkit health management platform, integrate one-sided, isolated physiological data, and cooperate with third-party medical institutions to provide users with more Accurate and more comprehensive medical and health services. Also launched at the fall conference with Apple Watch is the mobile payment service Apple Pay, which uses NFC technology, allowing users to quickly complete payments via iPhone or Apple Watch with a simple touch. Currently, Apple has partnered with VISA, MasterCard and American Express to cover 80% of US credit card users and tens of thousands of US retailers and businesses including Starbucks, Subway and Macy's.
Apple's mobile medical services and mobile payment services currently cover only the United States, but the domestic medical industry and mobile payment fields have great potential, and relevant policies have also been introduced. It can be said that the soil is already fat, and all that needs to be done is careful planting and careful cultivation. It is not something that can be done overnight. Whether it is the medical market or the mobile payment market, depending on many factors, wearable devices only solve their terminal problems. Although this represents the future development direction, there are still many ways to go.
Regarding the impact of Apple Watch on the domestic wearable market, Yu Haidong added: "We look forward to the Apple Watch sale, which has a 'good tradition' in educating users and cultivating the market. During the PC era, Apple II gave birth to IBM, Microsoft and Intel and other successful people; in the era of smart phones, the iPhone has made countless Android mobile phone manufacturers live on the basis of its own success. However, Apple’s inherent closed ecological concept will inevitably lead to the release of large films after detonating market demand. Space for open products, Windows and Android have gained a lot of benefits from Mac and iOS, both in terms of products and strategies, borrowing and borrowing are often greater than competition and confrontation. Therefore, for many domestic wearables, Apple Watch and Google Wear will serve as a market pioneer and provide more opportunities for the development of the domestic market."
What will happen to the future of wearable devices?
For the time being, wearables don't solve the problem of still and actual problems. For most people, it's still a toy. However, giants such as Google, Apple, Microsoft, Baidu, Tencent, Huawei, and Xiaomi have entered the market, which also indicates that there will be a big outbreak of wearable devices in the future.
The third-party testing and certification body, Rhein TUV, technical support and research and development deputy general manager, Luo Li, in the interview, look forward to the future of wearable devices: "Future wearable devices are not only accessories with motion monitoring, but combined with mobile medical Mobile subscribing areas such as mobile payment, and mobile portals for data communication with the cloud.†To achieve this level of development, it is not enough for wearable device manufacturers. It requires the support of the government and multi-enterprise units to speed up the current technology development. Look, such a day will not be too far away.
For Xiaomi and Apple, domestic companies do not need to regard it as a beast, as Haidong said, maybe they will bring more development opportunities to the domestic market. It is also hard to fight the iron. How to design the product more humanized, how to find the pain point of the user is the top priority for domestic wearable device manufacturers.
——This article is selected from the Journal of the Internet of Things Conference. Electronic enthusiast network original, reproduced please indicate the source!
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