Konka's active strategic transformation, technology + art dual-pronged approach

As we all know, technology is the real power to promote the development of human civilization and business, especially for the TV industry. According to IHS Markit, global TV shipments in the first quarter of 2018 increased by 7.9% from the same period last year to 50.6 million units. The continued downturn in the color TV industry has improved, and many manufacturers are confident in the 2018 market again. Among them, Konka, by virtue of its leading position in the television industry, also performed quite prominently in the first quarter, and adhered to the strategy of technology first and art follow-up, and it was revitalized on the road of transformation.

"Technology + Art" two-pronged approach to Konka color TV revitalized

As a leading company in the TV industry, Konka’s success is not achieved overnight, but is due to its years of unremitting efforts, perseverance in technology and craftsmanship, and in-depth exploration of consumer pain points. Since entering 2018, Konka’s new TV products have repeatedly broken through conventions, bringing users a different living room entertainment experience. In March of this year, Konka's 8K TV and A2 Art TV made a stunning appearance at the China Home Appliances and Consumer Electronics Fair.

Konka's active strategic transformation, technology + art dual-pronged approach

As we all know, Konka has been making reserves of technology and patents. Its self-developed 8K chip not only possesses the only single-wire transmission 8K 60Hz signal technology on the market, but also deserves the CES Innovation Award. It is reported that the 2020 Olympics and the 2022 Winter Olympics will adopt 8K live broadcast, so the development of 8K display has become an unstoppable trend. At the same time, 8K will also become a new breakthrough in the TV industry and an important turning point for companies to move forward. For this reason, Konka has already insight into the market and has a forward-looking layout in the 8K field. This 8K TV on AWE is its masterpiece for entering the 8K market.

It is understood that the resolution of 8K technology is 4 times that of 4K resolution, which is 7680*4320 pixels, and the number of picture frames will also reach 120 frames, which can bring the highest fine image quality, which is also the highest that can be recognized by human vision. Fine image specifications. Not only that, Konka also independently developed a unique 8K image processing chip integrated TCON function, which can accurately control the grayscale of each pixel on the screen. Unique image algorithm splicing and conversion algorithm, realizing the whole process of 8K signal processing.

In the future, there will be more and more TVs with 8K display technology, and the competition will be more brutal. However, Konka has already taken an extremely favorable position and gained the initiative in market competition.

Konka's active strategic transformation, technology + art dual-pronged approach

In addition to the strong R&D investment in technology, the Konka A2 full art television endorsed by the well-known director Jia Zhangke has pushed television art to a higher level. The image art performance pursued by Director Jia Zhangke coincides with the young and fashionable road that Konka TV has adhered to in recent years. The perfect hand-in-hand between the two parties is simply natural.

It is reported that this art-born A2 Konka TV uses 2.8mm high-strength tempered art glass for the front and rear back panels, and transparent glass substrates are used on the front and back of the frame to achieve a "borderless" effect. Consumers In actual viewing, it can extend the field of view and express more artistically. And in terms of sound effects, the art is also inherited, and its sound is inspired by the traditional instrument erhu, which contains a classical atmosphere. That's right, this is the super powerful Harman Kardon sound, with Dolby and DTS dual decoding, clear sound, giving consumers an immersive experience of "sound".

I have to admit that Konka's series of innovative products in technology and art not only prove its dominant position in the TV industry, but also have clear ideas for the future layout and clear goals. Now, coupled with the significant improvement in benefits, Konka has already won the ticket. In hand. And with high-quality and strict user experience, Konka will surely gain a firm foothold in the high-end market and make great strides forward!

Konka Actively Strategic Transformation

According to the forecast released by Konka, after the company's performance improved substantially last year, Konka expects its operating income in the first quarter of this year to be approximately 7.7 billion yuan, an increase of approximately 64% year-on-year, and its total profit reaches 122 million yuan, a significant increase of 292.7 year-on-year. %.

Driven by the new era and the new economic tide, Konka, which has undergone 38 years of arduous development, will more urgently need a transformation and upgrading development strategy that matches the leapfrog development. Therefore, on the occasion of the 38th anniversary celebration, Konka formally proposed a strategic transformation. The "battle of no confusion" began.

The most shocking part of the strategy is Konka's entry into the semiconductor industry and environmental protection. Recently, semiconductor chips have received the focus of public opinion. As a state-owned enterprise background, Konka will comprehensively lay out the industrial chain of semiconductor equipment, "semiconductor materials," "semiconductor design," and "semiconductor manufacturing." In terms of business, it has expanded its business scope to the development of top areas such as storage chips, Internet of Things devices, optoelectronic devices, etc.

"I hope to build Konka into a world-class enterprise with global competitiveness driven by scientific and technological innovation." Konka President Zhou Bin said bluntly, and it will take 5-10 years to become one of the top 10 semiconductor companies in China and rank among the world's top 10 semiconductor companies. Ranked among outstanding semiconductor companies, with annual revenues exceeding 10 billion yuan. According to the financial report, Konka Group continued to increase its R&D investment. Last year, it invested 330 million yuan in R&D, a year-on-year increase of about 72%.

In the field of environmental protection, Konka Group Environmental Technology Division came into being. Anyone who knows Konka knows that Konka has a large number of large-scale science and technology industrial parks, which need to deal with a huge amount of industrial wastewater, solid waste and other types of waste every day. At this time, it is really multi-purpose to actively deploy related environmental protection industries. Got.

Not only that, Konka has also taken frequent actions on the road of rejuvenation and transformation. Cross-border cooperation with Migu Video, became the official partner of the new media and telecommunications transmission channel of the 2018 CCTV World Cup, and obtained the live broadcast rights and on-demand rights for 64 World Cup matches. In other words, users who use Konka smart TVs will be able to watch the World Cup in real time on the big TV screen via the Internet. The excellent audio-visual experience will ignite the passion this summer.

In the future, perhaps Konka will have more amazing actions. We don’t need to be surprised, because this is the only way for enterprise development. Whether it is in the field of home appliances, semiconductors, or environmental protection, striving to seek change is the right path.

Write at the end

In short, it cannot be denied that in the fierce market competition environment, especially under the premise that the overall demand of the color TV industry is weak, Konka's performance is still outstanding thanks to its effective restructuring of the color TV business, increasing technological innovation, product development and content operation. The investment in this aspect is also an important result of its transformation. In the future, Konka will continue to embark on a new strategic transformation path and lead the development of the industry.

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