[Text|High-tech LED lighting channel reporter Huang Huoyan He Xinling] On April 20th, the first station of Langneng Lighting National Tour Merchants Association - opened in Chengdu, the "land of abundance"! Lai Yongtao, Marketing Director of Guangdong Langneng Electric Co., Ltd., Yin Guozhong, Sales Director of Guangdong Langneng Electric Co., Ltd., Liu Xiaofeng, General Manager of Chengdu Honniway Trading Co., Ltd., General Manager of Chengdu Honni Lighting Co., Ltd., Zhao Feng, General Manager of Chengdu Jinfu Lighting City, Wang Jiang Ma Yutang, executive vice president, and more than 100 dealers from all over Sichuan attended the meeting.
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meeting venue
Connotation: Hand in hand with international giants to create a brand in 25 years
In 2015, Langeng Lighting will comply with the needs of the market in terms of operation and management, adhere to the brand-oriented, multi-product line combination, focusing on the LED home lighting circulation field to meet the market demand.
On March 19th, “Joining Langeng, Sailing and Sailingâ€--2015 Langeng Lighting Investment Conference and New Product Launch Conference was held in Zhongshan, Guangdong. Attracted nearly 200 quality distributors from all over the world to come to discuss cooperation, Shenzhen, Chongqing, Shaoyang, Loudi, Wuhan and other cities have signed contracts, including many partners signed more than 5 million yuan.
“I am very happy to see Langeng’s successful transformation in the LED era. Today I saw the latest hundreds of products and more humane marketing strategies, so I decided to sign up for cooperation.†At the Langeng Lighting Zhongshan Investment Conference, from Wuhan Langeng agents said that they value products and policies.
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Lai Yongtao, Marketing Director of Guangdong Langneng Electric Co., Ltd.
In 25 years, the ball was thrown. From the small factory of the year to the industrial park of 100,000 square meters today, Langneng experienced factory changes, industrial expansion, channel transformation, transformation and upgrading... "There is no shortcut for enterprise development, and management must be both forward-looking and forward-looking. To be down to earth," said Deng Chaohua, chairman of Langeng Lighting.
From Langen Lighting's new brand strategy, product positioning, channel policy, etc., it is not difficult to find: a more mature and stable Langeng has been formed, I believe that in the field of LED home lighting, it will bring more innovation and direction.
In fact, with the partner's Global 500--Honeywell's technical support and project platform, Langen has resolutely entered the LED lighting application field in 2007, which laid a solid foundation for the company's layout of LED home lighting.
At present, Langen LED lighting technology team is working with Honeywell for more than six years. It is a mature team with electronics engineers, lighting engineers, optical engineers, thermal engineers, lighting design engineers, and projects. Engineers, etc.
"At present, the industry is still in a mixed state. I think it is more reassuring for the old companies. The performance of LED lighting products launched by Langneng is relatively mature. In the past year, Langneng LED home lighting has been steadily and steadily launched, and many new LED models have been launched." Chongqing merchants said that after all, Langeng has settled a lot of time, and the categories are greatly enriched, and the price/performance ratio is more competitive.
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Lang Xiaofeng, the general agent of Langneng Lighting in Sichuan, Liu Xiaofeng, Chairman of Chengdu Honeywell Trading Co., Ltd.
“We have been working on the principle of brand responsibility. After the internal and external integration optimization in 2014, I firmly believe that the Langen LED home distribution channel will have a brand new scene in 2015.†Chairman Deng Chaohua’s efforts to business partners Thanks for your support and confidence in the 2015 Luneng brand.
Merchants: One City, One Agent, Establishing the Agent Operation System with the Prefecture-level City as the Unit
In 2015, Langen Lighting's “One City, One Agent†marketing strategy was fully launched. At the Zhongshan and Chengdu Investment Promotion Conference, a large number of distributors and agents were launched. Next, Langeng Lighting Investment Promotion Association will come to Changsha, Hubei and Wuhan. Lighting market. Langeng Lighting will pay more attention to the quality of products and channels in the new round of channel competition, and form a new core advantage, so that businesses have more long-term cooperation confidence.
The goal of Langneng Lighting's channel construction in 2015 is to establish an agent operation system based on prefecture-level cities, and to spread the channels from point to point, and focus on key resources to support urban dealers to become bigger and stronger.
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Longfeng Lighting Sichuan General Agent Chengdu Honeywell Trading Co., Ltd. General Manager Zhao Feng
At the Langeng Lighting Chengdu Investment Promotion Conference on April 20th, Lai Yongtao, the director of Langeng Lighting Marketing, explained the advantages and market policies of Langeng Lighting. “The brand has a 25-year history; it has a hard work spirit and a strong scale; Grounded gas, has a normal heart."
For a new round of channel development, it can be summarized as: "16-word principle of flexible policy, people-oriented, local conditions, and partners." At the same time, in the terminal image display in 2015, Langeng distributes standard product showcases and display boards for merchants, allowing merchants to invest less, build stores quickly, and have a good image.
“Since the end of 2014, we have distributed nearly 1,000 mobile product showcases, with the goal of sending 3000 to the terminal in the first half of 2015. I believe that thousands of showcases can display the products of Langeng, which can solve the renovation of the merchants. The difficulty of transformation, but also facilitate the rapid promotion of the channel." For a new round of channel development, Chairman Deng Chaohua said that it will give the largest support to Langeng lighting distributors.
“This will certainly help the dealers to better sell, the area is well protected, and the combined product line will be more comprehensive and systematic. Our enthusiasm will inevitably increase.†Shenzhen Langeng Lighting Agent announced this to Langneng. The humanity and proximity to the market is very recognized.
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Langeng signing ceremony
Chengdu Station: This year, Langneng will focus on channels and products.
At Langeng Lighting Chengdu Investment Promotion Association, Lai Yongtao pointed out that Langeng Lighting products are positioned in the high-end, mainly home lighting, supplemented by commercial lighting, LED accounted for 100%. And the implementation of the combination of volume-type products and profit-based products, the combination of circulation-type products and engineering-type products.
He said that Langen's new home products, including LED ceiling lamps, living room lamps, bedroom lamps, dining chandeliers, etc., have broken the traditional "Fang and Yuan" style of the lamps, and the styles are more novel and fashionable. So far, Langneng's circulating LED household products have been prepared, and the product line has been formed. It includes eight categories of products: living room lights, kitchen lights, bedroom lights, spotlights, flat lights, T5 brackets, T8 tubes. , bulbs, the category is very complete, the quality is superior.
Langneng always adheres to the brand and responsibility. All product development, marketing and service are centered on consumers, and “technical innovation is the premise, management innovation is the key, marketing innovation is the promotion of strategic innovation is the guarantee†Thoughts guide Langen's innovation.
Then, Zhao Neng, the general agent of Langeng Lighting, gave a comprehensive explanation on the 2015 Langeng investment policy and vendor support and after-sales service. Among them, the manufacturer's support for this piece of Lang can be considered very carefully, including dealer meetings, community advertising support, promotion support, promotional rebate support, shopping guide training support, member networking support, aiming to work with dealers to make Langeng better. Mutual benefit and win-win.
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Langeng Lighting Manufacturers Group
“Chengdu Honeywell Trading Co., Ltd., as the general agent of Langeng Lighting Brand in Sichuan, has established two self-operated stores in Sichuan, 12 franchised stores and 33 distribution outlets. Then Langneng will further spread the outlets. , to achieve everywhere can be green." Zhao Feng said.
“We have been operating Langen LED home lighting since 2013. There are many product series. Since 2014, many exterior lamp designs and printings have been well received by customers.†Chengdu Langneng Lighting Business said with confidence: “At that time The product of Lanneng's LED products is because the building electrical products that were previously represented by Langneng are trustworthy. Now the quality of LED products is also very good. The old customers of distribution all recognize Langen's LED products and trust the brand."
At the end of the meeting, Zhao Feng, the general agent of Langeng Lighting, signed a cooperation agreement with dealers all over Sichuan. The concept of “one city, one agent, and everywhere†was highly recognized by dealers. Next, Langeng will accelerate the pace and advance into the national market, starting from Changsha, Wuhan...
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