The 4-year-old policy of home appliances going to the countryside is now nearing completion. In November this year, the policy of home appliances going to the countryside will be the first to end in Sichuan, Henan, Shandong and Qingdao. By the end of December next year, the home appliances going to the countryside policy will also end in all provinces that implement home appliances to the countryside.
Right now, home appliances to the countryside has entered a countdown, but also coincides with the National Day holiday, businesses, consumers began a "final carnival." However, the locusts that have long been hiding behind the home appliances to the countryside policy are very awkward, and the acts of falsification, counterfeiting, and fraudulent compensation are unscrupulous. In the last national holiday of home appliances to the countryside, how to make this livelihood project truly implemented has attracted much attention.
Over 400 billion yuan worth of home appliances to the countryside
From November 2007, the policy of home appliances to the countryside began in the three most populous provinces of Shandong, Henan, and Sichuan, and the policy was withdrawn from the end of November this year. Along the way, there was praise and criticism.
Let me talk about the good side. Home appliances to the countryside are considered by many as a win-win move for enterprises to gain market share, the government gets people's hearts, farmers get benefits, and the economy develops. Indeed, in these four years, home appliances to the countryside has played an important role in stimulating domestic demand, expanding rural consumption, accelerating rural consumption upgrading, and improving rural life.
First, household appliances to the countryside led to the explosive growth of the rural household appliance market. With the continuous promotion of policies, the sales of home appliances to the countryside have continued to increase. According to the data released by the Ministry of Commerce in early September 2011, by August this year, home appliances to the countryside have accumulated 180 million units of products sold in the countryside, achieved sales of 405 billion yuan, and issued financial subsidies of 46 billion yuan.
Second, it is not difficult to see from the above figures that the countryside is a big market for home appliances to the countryside, and naturally it is also a big feast for big brands. With the support of financial subsidies, major brands such as Haier, Hisense and Midea have become the winners in the policy of home appliances going to the countryside, bringing about many benefits for the company to generate income and expand the market.
Third, home appliances to the countryside to stimulate domestic demand and promote economic development. According to calculations by the Ministry of Finance, home appliances to the countryside have already achieved a domestic consumption of 1,600 billion yuan, which is a huge leverage.
Fourth, home appliances to the countryside in line with the purpose of supporting agriculture, benefits farmers, is part of the people's livelihood project, it is of great significance to the modernization of rural areas and the improvement of the living standards of farmers.
However, home appliances to the countryside to win praise at the same time, it has also been questioned. Some law-breakers have been cheating on the issue of “home appliances going to the countryside†and even some serious violations have occurred in some areas. According to the information released by the State Administration for Industry and Commerce, in 2010, the nation’s industrial and commercial system investigated 2,524 illegal cases of home appliances to the countryside, with a value of 161.925 million yuan. Among them, 1,775 cases of unqualified and counterfeit home appliances were investigated and handled, and 24074 households were investigated and disqualified and counterfeited. .
Home appliances to the countryside chaos sentient beings
With the gradual decline of home appliances to the market, consumers rush to take the last bus, criminals took the opportunity to create a variety of counterfeiting, virtual signs, deception chaos, disrupted the normal home appliances to the countryside market order.
According to the report of Qilu Evening News (Weibo), the State Administration of Quality Supervision, Inspection and Quarantine (AQSIQ) recently released the results of the national supervision and spot checks on 28 types of product quality in 2011, showing that 4 of the 95 models of refrigerator products were unqualified, mainly due to the failure of energy efficiency grades.
According to a survey, 25 household appliances brands under the countryside went through an unannounced investigation, accounting for 24% of the norms, arbitrarily high prices, accounting for 52%, 23% of products posing as home appliances to the countryside, and 49 brands of home appliance companies. Unannounced visits to our after-sales service The problem mainly occurred in the virtual price, posing as "home appliances to the countryside" products, after-sales service is not standardized, and commitments are not in place.
Especially in the past two years, some unscrupulous merchants, combined with local manufacturers and local business and finance departments, set up bureaus to defraud 13% of the state's subsidies and 13% of the country's benefits to subsidies for farmers, manufacturers and related departments.
In addition, the chaotic situation of household appliances going to the countryside is even worse than we thought: "The household electrical appliance companies collectively bid to raise the bid price," "When the products are not sent to the countryside, they go to the countryside to sell products," and "The unsuccessful companies pretend to be successful bidders." Township products are even more expensive than non-neutral products, "there is a tradeoff between physical possessions, data fraud, and the return of waste household appliances," and "decompression of waste TV packaging becomes a hot commodity for the market" and so on. Combined with some reports on the Internet, more serious phenomena can be discovered: Some dealers simply no longer sell their products, but instead drive farm vehicles to the countryside to collect and copy ID cards, and then use a series of fraudulent collections of state funds to play directly. Empty gloves White Wolf's trick.
The facts have proven that although home appliances to the countryside are beneficial, there are also many problems. With the drive of interests, various problems have also emerged rapidly, with individual brands and products shoddy, false prices, and even bureaucratic frauds and malicious deceptions. This not only directly harmed the interests of consumers, but also openly defrauded state finances and also hurt some companies and brands.
Do not let policy "on paper"
All kinds of stubborn illnesses such as counterfeiting, falsification, swindling, etc., have caused quite a headache for the community. What are the reasons for making home appliances to the countryside this livelihood project "sweet bitter"? Industry insiders believe that lack of supervision is an important cause of mudslides in the implementation of home appliances to the countryside.
Even the Internet has exposed such a ridiculous situation: Some departments deliberately exaggerate the effect when they organize home appliances to the countryside, and all the sales data of household appliances in the third and fourth-tier markets are recorded in the “Home Appliances to the Countrysideâ€. In the book of dedication, he was accused of ulterior motives and tried to continue to profit from "home appliances going to the countryside."
Taking the virtual standard as an example, it is understood that because the energy efficiency labeling system adopts the implementation mode of “self-declaration and filing by producers or importers, and government departments strengthen supervision and managementâ€, various data on energy efficiency labels are produced by manufacturers. Marked by oneself, this also provides a hotbed for the company's "virtual standard."
At the same time, according to the current “Administrative Measures for Energy Efficiency Labeling,†the “virtual standard†is punished only by “local energy conservation management departments or local quality inspection departments to order corrections and stop using energy efficiency labels within a time limit; if the circumstances are serious, local quality inspection departments A fine of 10,000 yuan or less shall be imposed."
It can thus be seen that the lack of supervision breeds locusts in these industries, but poor penalties have condoned the madness of various industry locusts.
Therefore, in the year when the home appliance is going to the countryside, it is imperative to establish a strict monitoring system. Only by establishing a clear and strict system of home appliances going to the countryside and processes can enterprises be able to comply with regulations and create a fair and positive environment for enterprises and consumers. The prefaced environment can cure many problems in home appliances to the countryside, thus curbing the spread of bad momentum.
In addition, the penalty measures have been refined, criminals have been severely punished, and their illegal costs have been increased to block the wrong way.
Right now, home appliances to the countryside has entered a countdown, but also coincides with the National Day holiday, businesses, consumers began a "final carnival." However, the locusts that have long been hiding behind the home appliances to the countryside policy are very awkward, and the acts of falsification, counterfeiting, and fraudulent compensation are unscrupulous. In the last national holiday of home appliances to the countryside, how to make this livelihood project truly implemented has attracted much attention.
Over 400 billion yuan worth of home appliances to the countryside
From November 2007, the policy of home appliances to the countryside began in the three most populous provinces of Shandong, Henan, and Sichuan, and the policy was withdrawn from the end of November this year. Along the way, there was praise and criticism.
Let me talk about the good side. Home appliances to the countryside are considered by many as a win-win move for enterprises to gain market share, the government gets people's hearts, farmers get benefits, and the economy develops. Indeed, in these four years, home appliances to the countryside has played an important role in stimulating domestic demand, expanding rural consumption, accelerating rural consumption upgrading, and improving rural life.
First, household appliances to the countryside led to the explosive growth of the rural household appliance market. With the continuous promotion of policies, the sales of home appliances to the countryside have continued to increase. According to the data released by the Ministry of Commerce in early September 2011, by August this year, home appliances to the countryside have accumulated 180 million units of products sold in the countryside, achieved sales of 405 billion yuan, and issued financial subsidies of 46 billion yuan.
Second, it is not difficult to see from the above figures that the countryside is a big market for home appliances to the countryside, and naturally it is also a big feast for big brands. With the support of financial subsidies, major brands such as Haier, Hisense and Midea have become the winners in the policy of home appliances going to the countryside, bringing about many benefits for the company to generate income and expand the market.
Third, home appliances to the countryside to stimulate domestic demand and promote economic development. According to calculations by the Ministry of Finance, home appliances to the countryside have already achieved a domestic consumption of 1,600 billion yuan, which is a huge leverage.
Fourth, home appliances to the countryside in line with the purpose of supporting agriculture, benefits farmers, is part of the people's livelihood project, it is of great significance to the modernization of rural areas and the improvement of the living standards of farmers.
However, home appliances to the countryside to win praise at the same time, it has also been questioned. Some law-breakers have been cheating on the issue of “home appliances going to the countryside†and even some serious violations have occurred in some areas. According to the information released by the State Administration for Industry and Commerce, in 2010, the nation’s industrial and commercial system investigated 2,524 illegal cases of home appliances to the countryside, with a value of 161.925 million yuan. Among them, 1,775 cases of unqualified and counterfeit home appliances were investigated and handled, and 24074 households were investigated and disqualified and counterfeited. .
Home appliances to the countryside chaos sentient beings
With the gradual decline of home appliances to the market, consumers rush to take the last bus, criminals took the opportunity to create a variety of counterfeiting, virtual signs, deception chaos, disrupted the normal home appliances to the countryside market order.
According to the report of Qilu Evening News (Weibo), the State Administration of Quality Supervision, Inspection and Quarantine (AQSIQ) recently released the results of the national supervision and spot checks on 28 types of product quality in 2011, showing that 4 of the 95 models of refrigerator products were unqualified, mainly due to the failure of energy efficiency grades.
According to a survey, 25 household appliances brands under the countryside went through an unannounced investigation, accounting for 24% of the norms, arbitrarily high prices, accounting for 52%, 23% of products posing as home appliances to the countryside, and 49 brands of home appliance companies. Unannounced visits to our after-sales service The problem mainly occurred in the virtual price, posing as "home appliances to the countryside" products, after-sales service is not standardized, and commitments are not in place.
Especially in the past two years, some unscrupulous merchants, combined with local manufacturers and local business and finance departments, set up bureaus to defraud 13% of the state's subsidies and 13% of the country's benefits to subsidies for farmers, manufacturers and related departments.
In addition, the chaotic situation of household appliances going to the countryside is even worse than we thought: "The household electrical appliance companies collectively bid to raise the bid price," "When the products are not sent to the countryside, they go to the countryside to sell products," and "The unsuccessful companies pretend to be successful bidders." Township products are even more expensive than non-neutral products, "there is a tradeoff between physical possessions, data fraud, and the return of waste household appliances," and "decompression of waste TV packaging becomes a hot commodity for the market" and so on. Combined with some reports on the Internet, more serious phenomena can be discovered: Some dealers simply no longer sell their products, but instead drive farm vehicles to the countryside to collect and copy ID cards, and then use a series of fraudulent collections of state funds to play directly. Empty gloves White Wolf's trick.
The facts have proven that although home appliances to the countryside are beneficial, there are also many problems. With the drive of interests, various problems have also emerged rapidly, with individual brands and products shoddy, false prices, and even bureaucratic frauds and malicious deceptions. This not only directly harmed the interests of consumers, but also openly defrauded state finances and also hurt some companies and brands.
Do not let policy "on paper"
All kinds of stubborn illnesses such as counterfeiting, falsification, swindling, etc., have caused quite a headache for the community. What are the reasons for making home appliances to the countryside this livelihood project "sweet bitter"? Industry insiders believe that lack of supervision is an important cause of mudslides in the implementation of home appliances to the countryside.
Even the Internet has exposed such a ridiculous situation: Some departments deliberately exaggerate the effect when they organize home appliances to the countryside, and all the sales data of household appliances in the third and fourth-tier markets are recorded in the “Home Appliances to the Countrysideâ€. In the book of dedication, he was accused of ulterior motives and tried to continue to profit from "home appliances going to the countryside."
Taking the virtual standard as an example, it is understood that because the energy efficiency labeling system adopts the implementation mode of “self-declaration and filing by producers or importers, and government departments strengthen supervision and managementâ€, various data on energy efficiency labels are produced by manufacturers. Marked by oneself, this also provides a hotbed for the company's "virtual standard."
At the same time, according to the current “Administrative Measures for Energy Efficiency Labeling,†the “virtual standard†is punished only by “local energy conservation management departments or local quality inspection departments to order corrections and stop using energy efficiency labels within a time limit; if the circumstances are serious, local quality inspection departments A fine of 10,000 yuan or less shall be imposed."
It can thus be seen that the lack of supervision breeds locusts in these industries, but poor penalties have condoned the madness of various industry locusts.
Therefore, in the year when the home appliance is going to the countryside, it is imperative to establish a strict monitoring system. Only by establishing a clear and strict system of home appliances going to the countryside and processes can enterprises be able to comply with regulations and create a fair and positive environment for enterprises and consumers. The prefaced environment can cure many problems in home appliances to the countryside, thus curbing the spread of bad momentum.
In addition, the penalty measures have been refined, criminals have been severely punished, and their illegal costs have been increased to block the wrong way.
APG Appliance (Machine) Co., Ltd. , http://www.nbcookingpot.com