On September 23rd, LeTV and the Wisdom Cloud co-sponsored the "Lee High Customer Intelligent Hardware Competition", which was the first road show in the Shenzhen Hard Egg Experience Hall today. Eight teams from the Shenzhen Division showcased the smart life ideas of life, health and entertainment. Zhang Zhen, deputy general manager of Fengtang IOT, Liu Hongyu, vice president of hard egg, Xu Xingjie, founder of Shenzhen Bay, Wang Jinshan, IDG investment manager, and Du Wei, senior manager of LeTV Investment, attended the event and commented on the road show.
Liu Caijun, Director of LeTV Solutions
This smart hardware contest was launched in July, aiming to tap the excellent products of the intelligent hardware industry and the powerful and creative "High Guest". With the LeEco Ecology Fund + Open Platform + App Store + LeTV Mall + Partners The full range of resources, together with LeTV to create a smart hardware production circle. On the road show scene, Liu Caijun, director of the solution department of the organizer, said that Shenzhen is the capital of makers, and LeTV has the genes of Internet innovation. Therefore, the road show of this competition will be first stationed in Shenzhen. Co-founder Wit Cloud CEO Huang Zhuo also said that Shenzhen's entrepreneurial atmosphere can be comparable to Silicon Valley, and announced that the "High Guest Intelligent Hardware Developer Contest" will select a winner along with the wit cloud to go to the Silicon Valley and Silicon Valley startup team. Deep communication, received a warm response from the scene.
[Free is not the last word to grasp the pain point is the key]
As a high-end brand enterprise in the smart home industry, Zhang Zhen, deputy general manager of Fengtang IOT Technology (Shenzhen) Co., Ltd., based on his own products, reviewed the development of intelligent hardware, with Feng Tang in the field of intelligent hardware for 6 years, Zhang Shenzhen believes that the best innovation is to solve the pain points of users.
The concept of intelligent hardware is on the rise, and more and more developers are eager to join the field. In this regard, Liu Hongyu, vice president of Hard Egg, pointed out that hardware can't attract users by free. Instead, we should first analyze the consumer demand and find our core competitiveness to face the competition of similar products on the market. At the same time, she said that the hard egg What we do is to really help entrepreneurs to connect resources with supply chain as the core. The open platform, shared resources, friendly system and the collision of countless entrepreneurs will become the source of IOT Tengfei.
[Emerging industries are most concerned about the market segment)
In the roadshow, eight entrepreneurial teams presented the core concepts of their respective products. The "lazy planter" from the SZDIY community captures the common problems of modern people close to electronic devices and moves away from nature. By intelligently manipulating plantings, urbanites can return to nature, and this way, the distance between parents and children can be closer. The Lingmi intelligent control brought by Shenzhen Lingmi Technology is superior to the similar products in the market in terms of temperature and humidity perception. It also indicates that it may add the perception of the human body to the second generation. Nowadays, the emerging hotspots also attract the attention of smart hardware entrepreneurs, such as virtual reality (VR). Guangzhou Nianxian Information Technology has brought NED's 800-inch private giant screen, which has matured from appearance to commercial realization. The idea has sparked widespread interest among investors.
The Shenzhen Evening Sports valued the special industry of sports cycling. Through the “single car brainâ€, the ordinary bicycles will be intelligent, and the more segmented market and more vertical marketing will maximize the market potential, while their first The generation products have been tested by the market in the form of crowdfunding.
Qingyi Technology from Beijing has brought a cost-effective air purifier, hoping to profit from the derivative services to remove industry profits. Its founder, Dong Qingyi, also agrees with LeTV's pursuit of the ultimate attitude towards products and the vertical integration of the user-centered ecosystem, and integrates into the same enterprise with the same concept, in an effort to create another "super" intelligent hardware product.
Shenzhen Lexiu Technology came out as the finale and presented their work to the audience – the food baked in a roasting cloud smart oven. For the Chinese people who are not good at using oven baking, they think that users are faced with two pain points: difficult to obtain ingredients and difficult to master. Therefore, a roasting cloud intelligent oven removes baking from the standardized ingredients to the baking curve. The threshold may be a good choice for food lovers who have some leisure time and economic foundation. The reviewers recognized and expected the project's precise positioning of the market and the professionalism of the team.
Le Peng, Director of LeTV Application Open Platform
["soft and hard" is the new way to play big screen accessories to open the river]
For intelligent hardware, software is put into hardware to achieve control, but the combination of software and hardware is not the only way. Huang Pengyi, director of the LeTV application open platform, pointed out that LeTV is practicing a new model to push smart hardware to the target audience - "soft and hard combination" to create an accessory ecosystem with smart TV applications as the core. In the first half of 2015, domestic smart TV shipments reached 23.41 million units, with a penetration rate of 72%. It is expected to increase to 86% in the next year. The era of TV universal intelligence has arrived. With the increasingly rich life of users and the increasingly demanding "tick", TV has not only been "seeing" features, but also requires "playing". From the data given by the LeTV app store, the interactive applications that users such as K songs and somatosensory games can participate in are significantly more active than other apps. Based on the analysis of existing user behavior, LeTV believes that the accessories will become the entrance of the Internet in the living room, just like the smart TV. The combination of applications and accessories, such as existing children's education and reading materials, toys, fitness applications and fitness equipment, have created a scene-like experience for large-screen applications, allowing users to enjoy immersive fun, and effectively promoted TV big screen entertainment has become the core of home entertainment. The recently-launched first "LeGG Super Gun King Championship" is a big-screen game event jointly organized by LeTV Game Center and LePar offline experience store. This online and offline full form allows users not only The realism of the battle is obtained through the somatosensory gun, and the setting of the multiplayer battle completely doubles the game pleasure, creating a new gameplay of the game+accessories. For developers, the mutual promotion of software and hardware brings two-way benefits, which can be described as one-shot.
The first road show of the LeTV High-Secure Intelligent Hardware Competition was successfully completed. The entrepreneurial team brought us a lot of inspiration and surprises, and they also gained a lot from the on-site comment exchange and the sharing of the Leshi ecological model. This station is only the beginning. Then the "Lee High Customer Intelligent Hardware Competition" roadshow will be launched in Beijing, Shanghai, Chengdu and Guangzhou. We look forward to more amazing and good products coming one after another!
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