Black T-shirt + jeans, this kind of “Joeâ€, which is hardly imagined to appear on Li Ruigang, actually appeared.
This is his first public appearance since he left SMG. No longer talking about his transformation in the media field, but as the founder of a new smart TV brand, the micro whale, together with the first product of the micro whale: the 55-inch 4K smart TV.
When interviewed earlier and talked about why televisions were made, Li Ruigang said, “The micro-whale is a platform project, not a single product line. Micro-whale television is the core link that unlocks the entire Chinese culture industry.â€
TV becomes the best outlet
Li Ruigang created the legend of the large and small integration.
In the process of media marketization, he made several breakthrough attempts; in addition, during his tenure, he established the Chinese Cultural Fund and continued to build his own media. In terms of investment, the Chinese Cultural Fund has formed a huge content matrix, such as CanStar, the behind-the-scenes team of Good Voices of China, the establishment of “Oriental Dream Factory†with the US “Dream Factory†and the establishment of a joint venture with Hong Kong TVB in Shanghai. Waiting for the business sector; In addition, the current investment business of the Chinese Cultural Fund has been extended from the content industry to a diversified direction. According to Li Ruigang, the current direction of investment mainly includes: the media and entertainment industry with emphasis on content, the Internet and Mobile Internet products, and related areas of middle-class lifestyle (O2O and other fields).
The layout of these strategic investments, if only considering the investment gains, may have already made him earn a lot of money, but for the Chinese Cultural Fund, a lot of content investment needs to find a pathway, a platform for presentation, but also need a lot of returns platform. Being a microwhale is his best export. He said that the idea of ​​actually making a television set existed four years ago, but the conditions and timing were not mature.
In order to set up the micro-whale team, Li Ruigang brought the core team under his account, including Li Huaiyu, the CEO of the China IPTV industry who had led the team, and Feng Xincheng, chief executive officer of New Week, the former executive editor of the New Weekly. A large number of members of the TV supply chain were recruited, and the company’s personnel have now exceeded 200 people.
At the press conference, Li Huaiyu said frankly that similar early productions such as "China Good Voices" have invested heavily in production, and at the end of the game, the user's end has been seriously lacking. The appearance of the micro-whale is to change this situation; according to Li Huaiyu, the entire project will be launched. It took 10 months, "(micro-whale) is the result of the hard work of the October pregnant, even more difficult than I used to lead the team to expand IPTV business."
In addition to the 4K display on the screen, the microwhale has exclusive patented technology on the sound presentation. And all this seemingly detailed stuff is just for the small whale to get consumers' favor.
Join hands with giants: not afraid of competition
Li Ruigang emphasized that the micro-whales at the content end covered the strongest lineup at home and abroad. At the conference, he also announced several other partners for the entire project, Tencent, Alibaba, and the Central People's Broadcasting Station. These companies will cooperate in terms of capital, policies, technology, content, and services. The first phase of start-up capital will be 2 billion yuan.
Li Ruigang once again displayed his multi-faceted fist on the project of micro-whales, but doing hardware is very different from investing. The future of micro-whales has yet to be time-tested.
In this market, in addition to music as a large number of traditional manufacturers in addition to millet, in the face of incentive competition, micro whale all need cold start, brand, service, supply chain and so on.
Although Alibaba and Tencent are funders, they certainly will not be tied up in a tree like the Little Whale in the future. Li Ruigang frankly stated, “As a platform, many of the underlying contents are needed to be shared. However, they are certainly high-end, original, and other exclusive content. There is competition.†According to Li Huaiyu, the micro-whale is preparing some exclusive content, which will mainly cover the live aspect of sports and entertainment, as well as the planned video content.
In addition, on the entire supply chain, Li Huaiyu has not released specific figures on the number of first batches. “We certainly will not be able to do hunger marketing and we will definitely be able to buy it.â€
Judging from the current published prices, the content of 3799+2 years is bundled with 398 total price of 4,197 yuan. The price will directly impact music as millet, but in the specific services such as brand services, micro whale still has a long way to go.
These specific issues are problems that micro-whales cannot go around and must face. At least in Li Ruigang's view, micro-whales must not only focus on short-term investment returns, but also long-term planning.
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