Operating domestic and foreign markets are the same, can not be eager for quick success, killing chickens and taking eggs, all need a long-term strategic vision.
- Sun Yue
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"Chenhui Cup", the first ten marketing people in China's lighting industry, Sun Yue
Honor belongs to the new Terri team
Reporter: Mr. Sun, hello, congratulations on your search for the top ten marketers. You are the only person who has won the two awards of “Top Ten Outstanding Persons†and “Top Ten Marketersâ€. As far as you are concerned, you think Which award is more important? What are the practical significance of these two awards for New Terri?
Sun Yue: As far as I am concerned, I really don't care much about personal glory. The reason why New Terri has achieved a little result is entirely because of the excellence of the new Terri team. I am just one of the representatives of this team. . These two awards are of course important for New Terri, indicating that more people are paying attention to and affirming the growth of New Terri, and will also inspire us to continue to move toward higher goals, because once stopped, the industry colleagues It is necessary to begin to doubt the gold content of the two "Ten" honors of New Terri, so honor will become one of the driving forces for the continued progress of New Terri.
Can't rush to kill chickens and take eggs
Reporter: In recent years, due to the deteriorating competition environment in foreign markets, more and more lighting export companies have tried to switch to the domestic market, but there are not many successful cases, but New Terri has achieved great success. Take the actual operation of Xinteli as an example. Please tell us what factors are needed for the successful export of lighting products to the domestic market.
Sun Yue: These questions should be the subject of research by experts and scholars. Xinteli does not sell domestically when it is not good for export. It only operates the domestic market when it needs to operate the domestic market to establish its own brand. The experience of Xinteli does not necessarily have the promotion value, because the new Teli’s business situation and The actual situation of other companies is not common. We don't want to miss people. If you must say that New Terri has any experience, I think nothing more than the following:
(1) Carefully and conscientiously do product research and development;
(2) Carefully adhere to quality control;
(3) Carefully adhere to brand promotion;
(4) Carefully adhere to customer service.
Reporter: Although the profit rate of the new franchise franchise stores is above 95%, you have encountered some problems when you switch to the domestic market. For example, the profitability of some franchisees needs to be improved. Of course, we are not aware of this issue. The new Teli is short, but would like to know what key issues need to be circumvented when exporting companies to the domestic market?
Sun Yue: In fact, the operation of domestic and foreign markets is the same, can not be eager for quick success, killing chickens and taking eggs, all need a long-term strategic vision. The product itself is the key, and a good product is the basis of “salesâ€, domestic sales, and export sales. Of course, it is more important to establish long-term and stable partnerships with customers, because the construction of channels and brands depends on them.
The biggest difference is inventory management
Reporter: As far as I know, there are big differences in the management mode of domestic sales and export sales. How do you combine these two management modes?
Sun Yue: As long as the domestic and international markets are regarded as a global market, many problems will be solved. The so-called difference is actually the difference of people's ideas. If the domestic and foreign products can be consistent, the supply channels are consistent, the R&D and manufacturing processes are consistent, and the quality is consistent, the difference will be small, and the biggest difference will be the difference in inventory management.
Reporter: Compared with foreign merchants, what do you think is the biggest advantage of domestic merchants? What places need to learn from foreign businesses? And how will New Terri help the business to improve?
Sun Yue: As a company facing the global market, I don't think that there are advantages for both domestic and foreign merchants. Foreign merchants in the market expansion and brand promotion, in the development and protection of intellectual property rights, it is worthwhile for domestic manufacturers to learn together. In addition to doing a good job of doing what a manufacturing company should do well, Xinteli is also committed to improving the core competitiveness of its partners and seeking a win-win situation for cooperation. This is not a slogan, but what we do every year and every day. thing.
Reporter: You have won this award because of the joint efforts and close cooperation of family members, employees and partners. What do you have to say to them here?
Sun Yue: Sincerely thank all the people behind the scenes and behind the scenes who care about and support the new Terri. Without you, there will be no new Terri's today and tomorrow!
Large indoor lighting
NO1
Shaped steel candlestick: let the light shine and shine (Photos)
NO2
Ceiling light: Elf embedded in the ceiling (Photos)
NO3 Pumpkin Ceiling Light: Results on the ceiling (Photos)
NO4 transparent glass chandelier: the most beautiful beauty (Photos) NO5 chandeliers take you into the colorful world (Photos) NO6 Indian handmade lampshade: enjoy the India-Pakistan style (Photos) NO7 A table lamp shines with the home to convey warmth (Figure NO8 Alternative chandelier: looking for a personality to pursue the lover (Photos) NO9 glass wall lamp: blooming like a white lotus (Photos) NO10 hanging basket light: with the breeze in the bedroom (Photos) NO11 Ceiling light: glass cover metal Perfect combination of body (Photo) NO12 Wind chime chandelier: solid color white and full bloom (Photo) NO13 Wall lamp: steel body "drag" light (Photo) NO14 Metal table lamp: impact of heavy metal elements (Photo) NO15 Floral wall lamp: It is also a brooch and a brooch (Photo) NO16 Floor lamp: a long body with a big head (Photo) NO17 St. chandelier: a pair of red against the smash (Photos) NO18 Victory crystal sand ceiling lamp Wearing a "Golden Armor" (Photos) NO19 Enjoy a double feast: candlelight and gastronomy (Photos) NO20 Christmas candles with blessings "falling from the sky" (Photos)
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