Marketing is in sync with knowing and doing

The author carefully studied Microsoft's case and was disappointed afterwards because he did not find any special secrets. He only repeatedly talked about and “satisfy the needs of customers” from multiple angles. Bill Gates thought that “what kind of products a customer needs, they will give him What kind of products are offered.” Everyone knows that if you put your ears on the ears, you can see them everywhere in various industries and companies. Can you change your mind and think about why Bill Gates used such a well-known phrase to sum up Microsoft's success? The simplicity must imply something unusual.

After pondering, it was found that the words “marketing success lies in satisfying customer needs” can be viewed from three perspectives.

The first level is the theoretical level. It is an ideological knowledge system. Most people who know about marketing basically know it.

The second level is the behavioral level, that is, whether we can do it. Marketers can basically understand the needs of customers by asking questions, listening, looking, investigating, analyzing, and researching. Corresponding products, at the right time, in the right place, at the right price to provide products to customers, and finally effective services to meet customer needs.

Most of us stay on these two levels. The market is the demand, and marketing is the activity that meets the demand. All of them have knowledge of the aspects. Consumer psychology and behavior are the basic subjects of the marketing staff. Maslow's theory, ERG theory, etc. also provide tools for analysis. . The behavior is also occasionally able to do, to meet customer demand is not unattainable behavior, and everyone has the ability to do it.

But ordinary people stay here.

Many companies are aiming for a specific demand in the market, timely launching featured products, and then taking advantage of the market. When marketing personnel communicate in peacetime, they also talk about the customer's characteristics, needs, problems and hopes. In order to launch new products, the boss must be able to investigate the results of the investigation and it must be effective. Even things that can only come out in 30 days can now be investigated in 3 days. It can be a miracle. But the biggest problem for companies is that research can't do miracles every time.

Therefore, I feel that if a person is diligent, studious, masters marketing knowledge, and there is no problem in the accumulation of theoretical systems, hard work, hardships, and occasional behaviors have no problem. The biggest problem is that we cannot persist. Perseverance is the third dimension. The essence of success lies in perseverance.

Microsoft's experience is simple, but insisting on doing it is not easy. Mr. Zhang Ruimin, Haier’s president, has a famous saying: “What is not simple, it is not simple to repeat simple things; what is not extraordinary is to repeat ordinary things is not extraordinary.”

Their views on marketing should also be the same. A good company does not mean that there are people who are particularly talented, nor do they have any special skills. Do not think there is a way to know that people do not know, Haier knows also know that Microsoft's experience is all mastered. The difference between a good company and a poor company is that a good company understands simple truths and does simple things every day. Poor companies, though they understand the truth and have the ability to do it, will not do it every day.

Conference marketing of medicines and health products: receipt, visits, invitations, venue events, ticketing, post-conference tracking services;

Terminal marketing of FMCG products: distribution, display, soft terminal relationships, terminal promotion, visits, etc.; consultant marketing models, technical service marketing models, etc. in veterinary drug marketing.

The model of industrial product marketing: customer analysis, building trust, excavating demand, presenting value, winning promised follow-up services.

Various marketing models and methods are probably familiar to people in the industry. However, the effect is indeed very different. The reason is that whether or not to implement the model and method well, and persevere to do well, long-term, sustained and stable is the key.