Earlier, an app called Microsoft Band Sync appeared in Apple's Mac App Store, based on which Microsoft predicted that it would launch its own wearable wristband. Not long after, Microsoft officially announced the launch of this product, and named it "Band."
With the launch of Band, we can see that Microsoft is not a small ambition in the field of health tracking. Yusuf Mehdi, vice president of Microsoft's equipment and services division, officially introduced Microsoft's massive Band-based new project, Microsoft Health, a multi-platform system that compiles and analyzes all health data in the world. While introducing Band, he always inadvertently touches the product he wears on his wrist. The Microsoft's first wearable fitness device costs $199 (about $1,215) to track the user's walking distance, heart rate, and number of steps, and text, text, email, and Twitter from a smartphone. Notifications, etc. Currently, users can already make reservations through the Microsoft Online Store.
“This is the most advanced technology we have seen so far on the wrist,†says Yusuf Mehdi. “It really can do two things. In addition to making people's lives healthier and more productive, Band can also replace people's watches and get the most accurate data.â€
Microsoft's plan is very simple, but it's big. Get all the fitness data from around the world and save it, while helping people get a healthy life with the best hardware and software. No matter what platform you are using or what application you are using, Microsoft will be everywhere.
Health has become the area of ​​greatest concern for major technology giants and startups. This fall, Apple and Google each launched a health data tracking platform that serves a variety of hardware products, along with many wearable hardware products. These products, whether on the user's wrists, ankles, heads or even clothes, have tried every means to track all of the user's physical indicators, even blood sugar levels. Even Jawbone has taken an open mind to support its fitness wristbands to connect other devices and services.
But the current fitness market has one of the biggest problems. “Most of the products and services are very far apart from each other,†Mehdi said. Even if there are one million choices, they are isolated platforms, applications or tools. “No matter what device you use, this data is stored on the cloud server, and we feel that the future trend is to unify the data and achieve something truly valuable. This is our commitment to move the industry to the next level. Hierarchical goals."
The so-called next level, for Microsoft, is to create a way to collect and process the world's unimaginable fitness and health data. At the most basic level, Health Tracking is a cross-platform cloud service that stores all the data collected by devices such as smartphones. And Microsoft is trying to provide a unified tool for multiple platforms such as iOS, Android, Windows Phone. Even if you already have other fitness tracking products, you can hand them over to Microsoft for processing. Let all the useful data such as distance, calories, weight, and exercise information be processed in a uniform manner. All of this can be classified as healthy.
Since the data on platforms such as iOS, Android and Windows Phone were previously independent, Microsoft believes that new markets can be expanded in a unified way. Microsoft's platform will work with processors including Android Wear smart watches, Android smartphones, iPhone 6 and other devices to collect all the data. At the same time, Microsoft is negotiating with Jawbone, MapMyFitness, My Fitness Pal, and Runkeeper, and plans to import data from these platforms into its own unified platform.
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