On March 27th, 2017, Sony first launched OLED TV in China, which confirmed the development of color TV technology this year. Since the beginning of this year, the competition for color TV technology has become increasingly fierce. Sony's ultimate choice of OLED seems to be both unexpected and reasonable. In fact, as early as 2007, Sony applied OLED technology to the television field for the first time, and developed an 11-inch 960 x 540 pixel active matrix television, which caused a very large sensation in the industry. However, Sony ultimately announced that it will withdraw its OLED TV from the Japanese market due to constraints in technology and market issues. Although Sony's exit left regret, it also opened the OLED TV. After a lapse of ten years, Sony returned to the OLED camp again.
However, as Takahashi Yang said, the relationship between the screen and television has changed dramatically over the past decade. During this decade, OLED mass production technology has gradually made breakthroughs, while liquid crystal technology has also achieved rapid development. In today's TV market, the two major camps represented by LCD technology, Quantum TV and OLED TV, have become more intense.
Extended reading: How lonely is invincibility? Sony 2017 OLED TV evaluation smart TV / box information can focus on smart TV information network sofa butler (http://), the country's influential TV box and smart TV website, providing TV boxes, smart TVs, smart TV software, etc. Information, communication, and Q&A in the area.
Sony first responds to return to OLED
Gao Qiaoyang, chairman of Sony China, said that in fact, in 2007 after Sony listed the world's first OLED TV, did not stop the development of related technologies, but mainly used in radio and television and medical display. The application of OLED technology to the consumer electronics sector needs to solve many problems. The current technical obstacles have been solved and it is time for mass production. This is why Sony returned to OLED TV this year. Sony OLED TV A1
For this release of OLED TVs, Takahashi Yang believes that Sony launched the LED flagship Z9D in 2016 and is now releasing OLED TVs. Sony's idea is to create a brand new color TV product category and create a new TV market that is neither existing LCD nor existing OLED TV. Sony's failure to produce TV screens will also be an advantage because we are not limited by the panel. Which panel is suitable for the current technology and market, we can choose which kind of TV panel. However, as Takahashi Yang said, the relationship between the screen and television has changed dramatically over the past decade. During this decade, OLED mass production technology has gradually made breakthroughs, while liquid crystal technology has also achieved rapid development. In today's TV market, the two major camps represented by LCD technology, Quantum TV and OLED TV, have become more intense.
The screen sound field technology truly realizes the "harmony of sound and picture"
In order to solve the short board with low color gamut of liquid crystal display, manufacturers have begun to apply quantum dot technology in the field of color TV in the past two years. LCD TVs using quantum dot technology can increase color gamut from 72% to 110%, and continue to develop electroluminescent quantum dot technology (QLED) that also has self-luminous characteristics. Among them, Samsung, TCL, and Hisense all regard quantum dot TV as the future technological development direction. Faced with the challenges of quantum dot TV, OLED TVs have also made continuous breakthroughs. Extended reading: How lonely is invincibility? Sony 2017 OLED TV evaluation smart TV / box information can focus on smart TV information network sofa butler (http://), the country's influential TV box and smart TV website, providing TV boxes, smart TVs, smart TV software, etc. Information, communication, and Q&A in the area.
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