Purifier Technology Achieve New Breakthroughs

A few days ago, local home appliance companies jointly announced that they launched "air water cleaners" with prices ranging from 500 yuan to 1,000 yuan. While breaking the competitive pattern of high-price cleaners dominated by Japan and South Korea, they are also in the original high-voltage electrostatic type. In addition to the two major technological schools of the HEPA filtration type, Chinese companies are starting to use this technology to achieve new breakthroughs in the “air washing” technology.

Liang Zhijian, general manager of Lianchuang Sanming Electric Co., Ltd. pointed out that "At present, the high price of the air purifier market has already constrained people's demand for this product. At the same time, the concept of product technology that floods the market has also spurred the consumption of purifiers. The new misunderstanding, this is the joint breakthrough."

The reporter learned from the newly established China Household Electrical Appliances Association air purifier special committee that the current number of companies engaged in the promotion of air purifiers in China has more than 200.

The most direct reason why many Chinese and foreign companies gather in the purifier market is precisely the high profit behind the high price of this product that has just entered the market introduction period. "China Enterprise News" reporter saw in the market, a Samsung plasma purifier price as high as 6,800 yuan, a Dakin HEPA filter purifier price as high as 4,100 yuan, and a Sharp purifier filter up to 560 yuan.

According to the monitoring data of China Yikang, the year-on-year increase of purifier retail volume from January to March this year reached 48.26%, 145.17% and 153.08%, respectively. The average price of purifiers in the first quarter of this year reached 2,798 yuan, which is close to the average price of major appliances.

This time, Lianchuang launched the "air water net machine" the cheapest only 500 yuan, and foreign brands on the market up to several thousand dollars in products in stark contrast. Why is Lianchuang's purifiers so cheap and able to achieve the desired results? For this, Liang Zhijian told the China Enterprise News reporter, “The consumers buy purifiers, one is to remove PM2.5, and the other is to remove formaldehyde. Compared to the 99% sterilization rate of products priced at thousands of dollars or even 10,000 yuan, Lianchuang's air-water cleaners can be realized and the sterilization rate can reach 97%. The most critical is that our prices are still profitable. Space, ordinary people can also consume."

Similarly, for current purifiers such as Daikin, Sharp, etc., which are promised by Japanese-funded enterprises in product promotion, “a 10-year change-free filter element” and “a filter element for two years”, Liang Zhijian believes that “typically misleading users, in general, The HEPA filtration technology filter element needs to be replaced in three months, and the high-pressure electrostatic purifier clean air also produces 'secondary pollution problems than formaldehyde and other chemical harmful substances' and destroys the ozone layer. For many people, all Knowing that the air is dirty will be flushed with water, which is the best purification technology and will not cause secondary pollution."

For the current phenomenon that the price of purifiers in the market has ranged from a few hundred yuan to nearly 10,000 yuan, Song Guangsheng, director of the National Indoor Environmental Quality Supervision and Inspection Center, pointed out that “purifier materials are different, purification principles are also different, and some products are simple and low cost The key is the lack of relevant industry standards for air purifiers in the country, and the products on the market are mixed, and the quality of the products is mixed. Some brands have really high prices."

With the establishment of the Air Purifier Committee of the China Household Electrical Appliances Association, the disorderly competition in the industry is expected to end. Xu Dongsheng, secretary-general of the association, revealed that “through the establishment of a special committee, we can organize enterprises to jointly discuss industrial issues, create a benign atmosphere for companies to complement each other, promote industry development and safeguard industry interests, such as organizing product national standards”.