A few days ago, the listed company diligently launched a cross-border product known as the lighting industry: Smart Lighting - Sky Eye K1, which gives the product "Internet +, brain, thought, communication, security" The dazzling elements of cloud platform, big data, and so on, the transformation of LED enterprises in a moment, the traditional enterprises are blown by the cross. However, seemingly beautiful crossovers, transformations, upgrades, crowdfunding, e-commerce, etc. may be a stage play that is not so good.
As we all know, Internet products sell novelty and buy cheap, both high-end and high-end, low-cost and affordable.
Skyeye K1, the floor lamp with a price of 1680 yuan, has been given many technological elements, adding a lot of gorgeous features, but it has not attracted the attention of consumers, nor has it attracted consumers to produce too much desire to buy. Among them, it seems that consumers have not yet discovered the potential awareness of smart homes. The expensive prices have made consumers discouraged, and the bleak online sales are destined to be unavoidable.
The most competitive value of Internet products is low prices. The most acceptable price for consumers is no more than 500 yuan. Losing the price competitive advantage, no matter how hard the products will be bleak on the Internet, this is also determined by the entire consumer group on the Internet. Positioning high-end products, it is bound to take the elite route. So far, no e-commerce platform in China has gathered elite consumers to create a e-commerce platform with a good reputation and conscience.
Since it is a smart lighting, the meaning of the word "wisdom" is to use technology to lead the future life. In fact, many products that are said to incorporate functions such as human-computer interaction, language security, home monitoring, etc. are mostly in the stage of pseudo-intelligence. Whether it is the camera series launched by Xiaomi or the voice-activated products launched by Apple, they still stay in the flicker. The level. Although these companies are extremely touted, and the packaging is big, it is still impossible to avoid assembling and copying, and has nothing to do with smart products. Then, whether the smart lighting products launched by Qindi have avoided the sinister level of pseudo-intelligence and ignorance, I believe consumers will have a conclusion after getting this product. In any case, the extent to which consumers accept the "King of the Eyes K1" has not yet reached the company's vision, which is also a fact that cannot be underestimated.
Imagine that in order to give a product a new element, it must conform to the consumer's habits, but also have to change the core elements of life. Creating an ecosystem like “smart home†is not just about adding some flashy features to impress consumers. In fact, the listed companies in the LED industry, the so-called leading stocks in the march to create a "smart home" ecosystem, we must know what consumers in the Internet era need? What are the standards of good products in their hearts? Not worth the company to think and study?
From the diligent introduction of smart lighting products: Tianyan K1, although her appearance has changed the pattern of traditional lighting, whether it has reached the kind of products expected by consumers, there is currently no way to study. I believe that with the changes of the times, consumers will recognize and appreciate it sooner or later, but only plainly talk about the technology that has already been realized in the market. There is no way to change the expectations of consumers for their future home life.
In short, a good product, not only must have the elements that consumers need, but also the products that can change the habits of consumers, the way K1 should go is still very far away.
I have to admit that the leading brand in the LED industry can grasp the opportunity of transformation and upgrading, cater to the strategic opportunity of innovation-driven development, and actively participate in the transformation to develop cross-border products, which is worthy of praise and respect. However, at this time, Qintian K1, which incorporates the dazzling elements of “Internet+, brain, thought, communication, security, cloud platform, big dataâ€, cannot be said to have no forward-looking and epoch-making strategic vision. But when consumers have not fully accepted new concepts and new ideas, they may take too many detours.
Or, the huge investment can't return the equivalent return, which is not only the sorrow of Internet companies, but also the most deadly injury in the transformation process of traditional enterprises. Although the transformation of the enterprise is imminent, I hope that "Eye of the Eyes K1" is not a simple, rude transformation, but a real innovation.
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