The PC Internet has become saturated, and the mobile Internet is on the rise. There is no doubt that major players have seen the huge prospects of the trillions of home Internet. At present, the number of active users of 550 million TV sets in the country is still tens of millions. The home Internet with TV screens as its core is a virgin land yet to be developed. TVs have become the terminals of the home Internet after PCs and mobile phones, and the home Internet ecology that uses TVs as the entrance to construct Internet TVs has become the new blue ocean.
Traditional TV manufacturers are also making full use of intelligent television products, but the construction of an operational home Internet ecosystem has become an insurmountable shortcoming. Newcomers in the television field directly subvert the traditional TV manufacturers’ hardware-winning business model with zero-profit hardware and a business model that benefits from Internet services. Just as in the smart phone field that year, traditional TV makers would have difficulty avoiding NOKIA's failure if they could not successfully transform themselves. The question now is: Who will be the smart TV terminal's Apple? Traditional six, Japanese and South Korean brands, dozens of newcomers, and BAT hiding behind. Who will be the big winner of the home Internet?
The announcement of Siu Chi shares made it clear that television sets must be established, Internet television ecology should be created, and the family should be officially joined in the Internet wars. Soon before, Sega Chico has accepted SMG, Oriental Pearl and Haier’s investment of 3.3 billion yuan. This time together with popular network, Siu Chi shares seem to be long-planned and well-prepared. Siu Chi shares and popular network PK other players of the housekeeping skills which?
First, popular television has the legality of operating Internet TV. Oriental Pearl New Media Co., Ltd. holds shares in Siu Chi and Fame Net. Siu Chi is a popular controlling shareholder. According to the previous agreement between Oriental Pearl and Mega International, Siu Chi and Oriental Pearl have exclusive cooperation relationship with each other in the Internet TV terminals. The internet television of Siu Chi and Popular Online is bound to be the connected TV terminal of the Oriental Pearl. As we all know, domestic TV screens belong to the field of ideological regulation, and a strict market access system is implemented. The state has only issued seven Internet TV integrated broadcast control licenses, such as CCTV, Shanghai, and Hunan. Only institutions that have obtained integrated broadcast control licenses can operate Internet TV. Only broadcasters and central media organizations above prefecture level can apply for Internet TV content service licenses. In fact, foreign and private enterprises are excluded from the television content operation and integrated broadcast control platform of Internet TV. Levision Super TV, millet TV and other manufacturing hardware can, once involved in video content, will be stopped at any time by the competent authorities of the industry, millet boxes, music boxes, music TV have been required to rectify. Foreign-funded or private enterprises can dominate the PC Internet and can dominate the mobile Internet. However, as the home Internet portal, Internet TV operations can only participate and cannot be led. This is China's national conditions. From this point of view, only CAN with full operational qualification
TV and popular TV.
Second, popular TV can provide users with more cost-effective TV products. In addition to the traditional TV manufacturers, newcomers to the TV field do not have their own manufacturing plants, and all of them are commissioned by the foundry. In this regard, there will be a profitability link for OEMs. On the one hand, the quality of TV sets is not controllable. TVs that save on foundry links will have a higher price/performance ratio and the same TV products can be cheaper than competitors. This is undoubtedly the exclusive competitive advantage of popular television, and all other players do not have it.
Third, Internet genes have enabled popular television to build the strength of the Internet television ecosystem. Popular Internet is the first Internet company in the world to truly provide high-definition video on demand. It supports P2P video cloud service technology on almost all video playback terminals such as PCs, mobile phones, tablets, and TVs, providing users with a more stable and fast video playback experience. It also creates a great competitive advantage for the popular TV products in terms of technical cost. Popularly owns a top-level traffic operation team in the industry, with capabilities in traffic acquisition, traffic cash flow, and traffic cooperation.
Far more than most TV companies, this provides a powerful boost for the TV ecosystem's Internet operations (from e-commerce to the community, from the application market to the video open platform). As a video media, video advertising technology has been popular for nearly 10 years. The self-built advertising platform responds to billions of advertisement requests every day. In e-commerce effect advertising, brand display advertising, video advertising, exChange and DSP, etc. Have deep experience. Since 10 years are mainly focused on TV drama on-demand services and their commercialization, popularization is not only better than TV companies and most video companies can understand the staged development of commercial advertisements under the TV drama on demand scenario. Therefore, it is also used in TV dramas. On-demand smart TV products, the popular advertising technology and business development speed will be very fast. With nearly 8 years of experience in game operations, the company is the earliest company in the video industry to enter the field of game operations. Around games such as advertising, intermodal, independent research and development, and IP distribution, the game operation model integrating the film and television drama business has become popular. It has even become a major gene outside the video, which has laid a team and business foundation for TV game business. In the construction and operation of the Internet TV ecology, it may be only Xiaomi TV's one that can be popularized by PK.
Building and operating the Internet TV ecosystem in China, the lack of policy legitimacy and Internet gene may be fatal. In the fight for home Internet competition with smart TV as the entrance, the new arrival of TV is a heavyweight player.
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