[Text|High-tech LED lighting channel Lu Qiujia] The e-commerce channel is not new to LED manufacturers. As early as a few years ago, there were production companies involved in e-commerce channels, and some brands have also achieved good results. Results. Such as: well-known Otto, Op, Wuyuan, etc., these companies' e-commerce model is mainly based on B2C.
Production companies test water and electricity companies are undoubtedly for the omni-channel strategy, and cooperation with the e-commerce platform is part of the omni-channel strategy.
Since the end market in 2013, more and more dealers have begun to try to contact e-commerce channels. The way they participate is mostly attended by the organization or individual through the approval of the company. Before 2013, there were very few dealers who tested water utilities. The speed of development of e-commerce channels in the terminal market is evident.
The terminal dealers test the water and electricity supplier because the whole marketing process is too complicated, and in the process of product delivery, the operating cost is increased, especially for the distributors at the end of the marketing, in the huge cost and the squeeze of the layer policy. Next, the living space is even narrower. It is also because of this, the industry calls for the emergence of flat channels.
In this context, online and online are thinking about the value of cooperation, so the concept of O2O is hot, and its Baidu search index has exceeded "e-commerce".
"Now these young consumers after the 80s and 90s, most of them come to the store to copy the product model, code, and then go back and buy online." A lighting dealer in Chengdu said that for these "copy code family" is really Nothing can be done, and it is impossible to make concessions in terms of price.
Traditional marketing channels have always been dominated by sellers, and consumers can only passively choose. But in the near future, this model will change in the future, and the seller's market will turn to the buyer's market.
Production companies and distributors are a kind of cooperative relationship. The loss of their interests will affect the stability of this relationship, so both parties are looking for a win-win marketing model.
The high-tech LED lasted one year of enterprise and channel research. On June 10, 2014, during the 11th Guangzhou High-tech LED Industry Summit Forum, the high-tech lighting chain platform was officially released. The original online order and line were created. Under the experience, online and offline can be purchased.
The high-tech lighting sales platform seeks to help companies develop the fourth channel while maximizing the protection of dealers' interests. The emergence of the O2O platform closely links companies, distributors and consumers.
The "High-tech LED Lighting Channel Conference and High-tech Lighting Franchise Dealer Conference" held concurrently with the 2014 High-tech LED Exhibition will be held at 9:30-12:00 on September 27th in Guangzhou, Pazhou Canton Fair Hall B Meeting room No. 2 on the C floor.
This conference is not only a face-to-face interaction and exchange opportunity between a supplier and distributor of the high-tech lighting chain platform, but also an excellent opportunity to invite more quality suppliers and distributors to join the high-tech lighting chain platform.
Gaogong LED's 29 resident reporters in important cities across the country learned through a month's business trip that most of the dealers have shown great interest in the high-tech lighting chain platform and have expressed their willingness to join.
"Joining high-tech lighting chain will definitely achieve a win-win situation. Dealers can have profit margins. I want to join the high-tech lighting chain platform as soon as possible. My stores in Xiangtan, Zhuzhou and Changsha can be included in the platform of high-tech lighting chain." Wen Wei, general manager of Hunan Modern Lighting Appliance Co., Ltd. said excitedly.
The meeting also invited the person in charge of the platform to enter the brand and more than 300 representatives of the responsible distributors across the country to conduct in-depth exchanges and discussions around the trend of the LED lighting market in the context of the new marketing era.
At the same time, during the conference, the 2014 high-tech lighting chain brand suppliers and franchisees will hold a signing ceremony for centralized strategic cooperation.
Attachment: List of distributors attending the 2014 High-tech LED Lighting Channel Conference (first batch)
Production companies test water and electricity companies are undoubtedly for the omni-channel strategy, and cooperation with the e-commerce platform is part of the omni-channel strategy.
Since the end market in 2013, more and more dealers have begun to try to contact e-commerce channels. The way they participate is mostly attended by the organization or individual through the approval of the company. Before 2013, there were very few dealers who tested water utilities. The speed of development of e-commerce channels in the terminal market is evident.
The terminal dealers test the water and electricity supplier because the whole marketing process is too complicated, and in the process of product delivery, the operating cost is increased, especially for the distributors at the end of the marketing, in the huge cost and the squeeze of the layer policy. Next, the living space is even narrower. It is also because of this, the industry calls for the emergence of flat channels.
In this context, online and online are thinking about the value of cooperation, so the concept of O2O is hot, and its Baidu search index has exceeded "e-commerce".
"Now these young consumers after the 80s and 90s, most of them come to the store to copy the product model, code, and then go back and buy online." A lighting dealer in Chengdu said that for these "copy code family" is really Nothing can be done, and it is impossible to make concessions in terms of price.
Traditional marketing channels have always been dominated by sellers, and consumers can only passively choose. But in the near future, this model will change in the future, and the seller's market will turn to the buyer's market.
Production companies and distributors are a kind of cooperative relationship. The loss of their interests will affect the stability of this relationship, so both parties are looking for a win-win marketing model.
The high-tech LED lasted one year of enterprise and channel research. On June 10, 2014, during the 11th Guangzhou High-tech LED Industry Summit Forum, the high-tech lighting chain platform was officially released. The original online order and line were created. Under the experience, online and offline can be purchased.
The high-tech lighting sales platform seeks to help companies develop the fourth channel while maximizing the protection of dealers' interests. The emergence of the O2O platform closely links companies, distributors and consumers.
The "High-tech LED Lighting Channel Conference and High-tech Lighting Franchise Dealer Conference" held concurrently with the 2014 High-tech LED Exhibition will be held at 9:30-12:00 on September 27th in Guangzhou, Pazhou Canton Fair Hall B Meeting room No. 2 on the C floor.
This conference is not only a face-to-face interaction and exchange opportunity between a supplier and distributor of the high-tech lighting chain platform, but also an excellent opportunity to invite more quality suppliers and distributors to join the high-tech lighting chain platform.
Gaogong LED's 29 resident reporters in important cities across the country learned through a month's business trip that most of the dealers have shown great interest in the high-tech lighting chain platform and have expressed their willingness to join.
"Joining high-tech lighting chain will definitely achieve a win-win situation. Dealers can have profit margins. I want to join the high-tech lighting chain platform as soon as possible. My stores in Xiangtan, Zhuzhou and Changsha can be included in the platform of high-tech lighting chain." Wen Wei, general manager of Hunan Modern Lighting Appliance Co., Ltd. said excitedly.
The meeting also invited the person in charge of the platform to enter the brand and more than 300 representatives of the responsible distributors across the country to conduct in-depth exchanges and discussions around the trend of the LED lighting market in the context of the new marketing era.
At the same time, during the conference, the 2014 high-tech lighting chain brand suppliers and franchisees will hold a signing ceremony for centralized strategic cooperation.
Attachment: List of distributors attending the 2014 High-tech LED Lighting Channel Conference (first batch)
city | dealer name |
Shijiazhuang | Carl Lighting |
Shijiazhuang | Ledia lighting |
Baoding | Jinchang Lighting |
Chengde | Panasonic lighting |
Chengde | Panasonic lamp switch |
Shenyang | Shenyang Sanxiong Aurora Total Generation |
Shenyang | Shenyang Huaqiang Electrician |
Hangzhou | Light path lighting |
Hangzhou | Dongsheng Lighting |
Nanjing | Op lighting |
Shenyang | Rongpeng electrical equipment |
Shenyang | Baijiali Lighting |
Shenyang | Festival Lighting Liaoning Operation Center |
Shenyang | Huatai Lighting |
Shenyang | Panjin Zhongyue Optoelectronics |
Shenyang | Shenyang Ogilvy Lighting |
Fuyang | Big bright lighting |
Xiaoshan | Good home lighting |
Xiaoshan | Hangzhou Hengguang Lighting Engineering Co., Ltd. |
Linping | Shengyao electrical equipment franchise store |
Hangzhou | Hangzhou Qiming Lighting |
Hangzhou | Hangzhou Tread Electric Equipment Co., Ltd. |
Hangzhou | Baoshida LED |
Hangzhou | Languang Lighting Appliances |
Hangzhou | Qihui Lighting Business Department |
Hangzhou | Hangzhou Zall Lighting |
Hangzhou | Guangyu Lighting Lighting Business Department |
Hangzhou | Hangzhou Xingda Lighting |
Hangzhou | Save high lighting |
Hangzhou | Felida Lighting |
Yiyang | Light arrow lighting |
Yiyang | Mingda Lighting |
Yiyang | Hilights |
Changsha | Jiehe Building Materials |
Changsha | Jiamei Lighting |
Changsha | Candle lighting |
Changsha | Daming Optoelectronics |
Xiangtan | Illuminated lighting |
Changsha | Three force light source |
Changsha | Yajun Lighting |
Beijing | Beijing Lexiang Life Lighting Appliance |
Beijing | Samsung flagship store |
Beijing | Beijing Ai Shangguang Lighting Appliance Co., Ltd. |
Beijing | SAT Beijing Office |
Beijing | Langeng Lighting |
Beijing | Kyushu Photoelectric |
Beijing | Green semiconductor lighting |
Beijing | Haiyu Guangye Lighting Appliance |
Beijing | Beijing Dream Space Lighting Appliance Business Center |
Beijing | Cosbury Lighting |
Wuxi | Wuxi Aifeite Technology Co., Ltd. |
Wuxi | Yifeng Lighting |
Wuxi | Wuxi Lumina Lighting Co., Ltd. |
Shanghai | Snowlight lighting |
Shanghai | Shanghai Jiacai Lighting Engineering Co., Ltd. |
Shanghai | Shanghai Yingcan Lighting Electrical Engineering Co., Ltd. |
Shanghai | Shanghai Lingjiu Lighting Appliance Co., Ltd. |
Shanghai | Shanghai Guangliang Lighting Appliance Co., Ltd. |
Dujiangyan | Love home lighting |
Chengdu | Haojue Lighting |
Chengdu | Chenguang Lighting |
Chengdu | Gorgeous lighting |
Chengdu | Xinhong Lighting |
Chengdu | Hongyao Lighting |
Chengdu | Billion light LED |
Chengdu | Hongyan Lighting |
Chengdu | Honghui Lighting |
Chengdu | Becker |
Chengdu | Chuanjiang Lighting |
Nanchang | Huayi Lighting |
Nanchang | Firefly lighting |
Nanchang | DTL Lighting Living Museum |
Nanchang | Guanhua Lighting |
Nanchang | Chau Ming Lighting |
Nanchang | Han Yu Lighting |
Nanchang | Jiamei Lighting |
Nanchang | Jiangshan Lighting |
Nanchang | Woodlinson Lighting |
Nanchang | Nature lighting |
Nanchang | Hua Qiang Wang |
Nanchang | Rectangular lighting |
Nanchang | Tracy |
Nanchang | Lighting |
Zhangzhou | Xiamen Huiliang Trading Co., Ltd. |
Jinjiang | Jinjiang Qingyang Mingpai lighting and lighting firms |
Nanjing | Nanjing Maihui Automation |
Fuyang | Fuyang Dynasty Lighting Co., Ltd. |
Fuyang | I love my home lighting |
Xiaoshan | Hangzhou Xianghu Famous Lights Family Lighting City |
Yiyang | Xinyangming Lighting |
Xiangtan | Hunan Modern Lighting Appliance Co., Ltd. |
Changsha | Current lighting |
Changsha | Rongguang Lighting |
Beijing | Beijing Sunshine Chuangyi |
Wuhan | Omang |
Wuhan | Wuhan Coats Lighting |
Jinan | Jinan Chaohui Lighting Electrical Technology Co., Ltd. |
Jinan | Jinan Jinbaisheng Lighting Engineering Co., Ltd. |
Jinan | Jinan Aolida Neon Lighting Engineering Co., Ltd. |
Jinan | Shandong Inspur Huaguang |
Hefei | Philips Investment Corporation |
Hefei | Collar lighting |
Hefei | Sunlight |
Hefei | Yihai Lighting |
Tianjin | Tianjin Tanggu Five Rings Lighting |
Tianjin | Tianjin Xinghui Lighting |
Chongqing | NVC |
Chongqing | Philips |
Chongqing | Foshan Lighting |
Chongqing | Rectangular lighting |
Chongqing | Diligent |
Taiyuan | Foshan Lighting |
Taiyuan | Bright |
Taiyuan | New world lighting |
Taiyuan | Min Dong Boutique |
Taiyuan | Crystal Palace |
Nanning | Guangxi Loyal Xiongwei Lighting Appliance Co., Ltd. |
Nanning | Geshelai Lighting Store |
Nanning | Qiaoguang Lighting Chain Store |
Lanzhou | Lanzhou Kebang Industry and Trade Co., Ltd. |
Lanzhou | Three males. Aurora illumination |
Lanzhou | Lanzhou Tianfu Trading Co., Ltd. |
Lanzhou | General agent |
Changzhou | Changzhou Mingjiahui Lighting Appliance Co., Ltd. |
Changzhou | Changzhou Century Dynasty |
Changzhou | Changzhou Sanfeng Lighting |
Changzhou | Changzhou Xintaitong Lighting |
Changzhou | Changzhou Ao Ting Lighting |
Ningbo | Huaqiang Lighting |
Ningbo | Ningbo NVC Lighting Engineering Co., Ltd. |
Ningbo | Extreme lighting |
Ningbo | Ningbo Yahui Lighting Co., Ltd. |
Fuzhou | Shuangfu Lighting |
Fuzhou | Renguang Lighting |
Fuzhou | Slater Lighting |
Fuzhou | Ultra-lighting |
Hefei | Jinpeng Lighting |
Guiyang | Guiyang Yulong Lighting |
Guiyang | Big lantern lighting |
Guiyang | Guiyang NVC Lighting Operation Center |
Guiyang | Guiyang Zhengyuan Lighting |
Guiyang | Guiyang Nanming Di Novi Lighting |
Weihai | Shandong Bilusi Lighting Co., Ltd. |
Liaocheng | Liaocheng Kete Xiangrui New Energy |
Liaocheng | Shandong Liaocheng Luxing Lighting |
Linping | Dibao Lighting Firm |
Linping | Hangzhou Linping Junhao Lighting |
Linping | Simple art lighting |
Hangzhou | Hangzhou Chenguang Lighting |
Yiyang | Yiyang shouted lighting |
Yiyang | Pinshang Lighting |
Zhuzhou | Jimei Lighting |
Zhuzhou | Diowe |
Zhuzhou | Aurora lighting |
Wuxi | Wuxi Shengtaifu Industry and Trade Co., Ltd. |
Wuxi | Huaqiang Lighting |
Wuxi | Nanjing Renhua Electric Co., Ltd. Wuxi Branch |
Dujiangyan | Fortune lighting |
Dujiangyan | Famous stone lighting |
Dujiangyan | Heart source lighting |
Dujiangyan | Wei Mingli Lighting |
Dujiangyan | Zhengtai Electrician |
Dujiangyan | Weixiong Lighting |
Ji County | Hua Deng at the beginning |
Ji County | Bailian Lighting |
Nanchang | Philips Lighting |
Nanchang | Foshan Lighting |
Nanchang | Op lighting |
Nanchang | Op lighting |
Zhangzhou | Quansheng Lighting |
Jinjiang | Sunlight lighting |
Jinjiang | Still good lighting |
Jinjiang | Langshi Lighting |
Zhangzhou | Kaida Guangdian Lighting Co., Ltd. |
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