Yaming Lighting said that from "light bulb" to "lighting", Shanghai Yaming will transform from a traditional manufacturing industry that produces light bulbs to a professional, integrated lighting company.
In the new brand strategy, Yaming Lighting will adopt the sub-brand as a single parent brand, and 1923, INESA, old brands, and Belo sub-brand products to achieve coverage in all areas of the lighting industry.
Yaming Lighting also pointed out that the company will closely follow the development trend of LED and make a lot of investment to improve the company's technical level in LED. At least 3% of the annual turnover will be invested in the research and development of new products and technologies.
Shanghai Yaming Lighting Co., Ltd. is the first national lighting company established in China in 1923, and is also a wholly-owned subsidiary of Shanghai Feile Audio Co., Ltd., the first new company in China.
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