It is reported that in 2016 Sony TV's 4K products are equipped with HDR technology to achieve a significant increase in 4K image quality, creating an immersive and realistic visual experience. At the same time, the new product has a minimalist and elegant design, which is in harmony with modern home design and has also been upgraded in terms of smart interaction. Through a series of new 4K HDR TVs that have been fully enhanced in terms of picture quality, appearance and smart interaction, Sony once again seized the high-end TV market and faced the 2016 home appliance market with a confident attitude, once again leading the industry to upgrade.
HDR means “high dynamic rangeâ€. In the field of televisions, HDR technology can reconstruct the images closer to the dynamic range of the human eye through the expansion of the dynamic range of the brightness to achieve a more realistic look and feel. Sony 4K HDR TV new, HDR shooting allows the screen to be more rich and clear details of light and shade, structured, bright colors, the color, brightness, contrast to a new level, creating an immersive visual experience.
Although in the field of imaging, HDR is not a strange term. However, implementing HDR on TV is a complex ecosystem. It requires not only software compatibility, but also hardware support and optimization. Sony has a deep HDR technology foundation. The flagship X9400C/X9300C series launched in 2015 is already equipped with HDR technology. This new product is collectively equipped with the HDR function. It has successfully attracted the interest of exhibitors and global media, becoming a major CES site. Hot spot.
Compared with other brands, Sony TV's HDR features have exclusive advantages. Take the flagship X94D series as an example, the two flagship models are equipped with a new network-based backlight illumination structure based on the dynamic backlight system-Slim Backlight Drive ( Grid-array backlighting structure, combined with the sophisticated light control technology PRO, allows the new product to remain slim and at the same time, it also allows the delicate color of the image, rich details, vivid contrast between light and shade, thus creating a more natural visual effect. These two new products are also equipped with a 4K processor X1, 4K sharp image processing engine PRO, Terri charm display technology and sophisticated optical control technology, to be able to perfectly present all the essence of HDR picture.
In the aspect of exterior design, Sony continued the continuation of the home concept and introduced the brand new minimalist “Slice of Living†design concept. 2015 Sony ultra-thin TV "floating film" design ideas to be inherited, combined with ultra-thin wall and wire management, not only taking into account the needs of modern home environment, subtraction for the complexity, more users bring more simple and comfortable life experience.
Taking the X93D series TV as an example, the wall behind the wall is only 36.7mm from the back wall, and the overall effect can be described as the painting in the wall. Not only is the X93D, but many other products introduced by Sony also have a slim body and a very narrow border.
In order to achieve a more minimalist visual effect, Sony's new TV also has a beautiful cable management structure, whether it is hanging on the wall or placed on the TV cabinet, you can easily hide the various connection cables. This move makes the TV and the home environment integrated, and the living corner can become a unique landscape. And this futuristic minimalist style is in line with current home design trends and can help users demonstrate their unique high-end tastes.
In the Internet age, TV products are not only a collection of audio quality and design, but also have entertainment and sharing, giving users more home entertainment space.
Sony's new Android smart TV allows users to enjoy movies, music, photos, games, search, applications and other mass content. Voice search helps users easily find content, ask questions, and control TV. Google CastTM makes it easy for users to send content from smartphones or tablets to the TV. After connecting to Google PlayTM, users can also operate apps on their mobile devices through the TV.
In addition, Sony's new line of 4K HDR products all use Sony's exclusive Content Bar seamless user interface. Users can quickly view and preview their favorite content while watching live TV and Internet videos.
In 2016, Sony Smart TV continued to cooperate with famous Chinese and other content providers to create a more open and interactive platform. Regardless of content search, video recommendation, application selection, and game play, a clear and intuitive user interface enables users to quickly find what they need.
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