The "China" Strategy of Three Major Transnational Electric Giants in 2010

After entering the post-financial crisis era, the global economy has stabilized and rebounded, so that market demand has become strong, and the speed of China’s economic recovery has made multinationals even more excited. Benefits China's economic development has maintained a rapid growth. The future of intelligent automation equipment upgrades and the development of emerging industries such as nuclear power, high-speed rail and environmental protection will continue to bring new demands. ABB, Siemens, GE and other international giants have taken the Chinese market one after another. These multinational corporations have extended their industrial chains in China. They not only regard China as a processing base, but also treat it as a new and promising market. On the one hand, they establish an indigenous R&D center in China. It extends upstream of the industrial chain of research, development and manufacturing of core components; on the other hand, it develops downstream of industrial chains such as sales and logistics, thereby realizing the localization of R&D, production and sales.

The role of the “BRIC” in China and the functions it undertakes go beyond the traditional meaning and has richer substantive connotations. Last year, some multinational corporations shouted "in China, for China" slogans while complaining that business operations in China are encountering more and more obstacles. Nowadays, more and more multinational corporations are already synchronizing with the rise of China. The rhythm begins "in China, for China and the world". Fang Qin, chairman and president of ABB China, said in an interview that “I firmly believe that the demand in the future Chinese market will remain strong. Although the market competition will become more intense, the business of ABB China will continue to grow along with the growth of China’s GDP. ”

ABB: Take root in China to serve the world Today, ABB China has maintained ABB’s number one position in the world for four consecutive years, and China has become ABB’s most important market. The success of “Global First Position” derives from ABB’s efforts to further strengthen its localization and continue to implement localization policies in R&D, production, manufacturing, sales, and supply chain.

Looking back in 2010, we were very much shocked by the power and automation giant hair power in the Chinese market: In January, Shanghai ABB Engineering Co., Ltd. Tianchang Branch opened, marking the official launch of ABB's latest global production base of instrumentation business in China; In February, ABB’s 30th enterprise in China—Guangdong Sihui ABB Transformer Co., Ltd. was announced; in March, ABB established an UHV test center in Chongqing and transferred 800 kV HVDC transformer technology to Chinese companies— — Chongqing ABB Transformer Co., Ltd.; In June, the third phase of the expansion project of Beijing ABB Electric Drive System Co., Ltd. was completed on schedule. The production capacity of the nation’s largest inverter manufacturer has reached a new level. In August, ABB built China’s first robot in Shanghai. The vehicle spraying experiment center; November, ABB Hefei ABB Transformer Co., Ltd. distribution transformer and components new plant and ABB quality control system and paper imaging system factory completed; in December, Guangzhou ABB Microlink Traction Equipment Co., Ltd. opened.

In 2010, ABB China's branch offices and factories have sprung up everywhere in China, highlighting ABB's strategy to further promote the Group's global resource allocation and “take root in China and serve the world” to continuously provide first-class products to Asian and global customers. solution. This means that China has had a profound impact on ABB's global operations, which has affected ABB's reexamination of the relationship between regional markets and global markets, and accelerated the pace of change in its resource allocation, business distribution, organizational structure, and cultural evolution.

Siemens: Building China's "green" value chain In the next decade, China will become the world's largest energy consumer. China will continue to maintain strong demand for environmental protection technologies. This will continue to be an important development area for Siemens in China. With its approximately 14,000 "green" patents, Siemens provides solutions to cities' challenges in the areas of transportation, buildings, lighting, power supply, healthcare, water supply, waste disposal and security, and ultimately helps cities adapt to future sustainable development. . On April 21st, 2010, Siemens Global IT Operation Center was launched in Chengdu. It will become a core service supply center and provide all Siemens IT support. On May 15, Siemens signed a Strategic Cooperation Framework Agreement with Wasion Group. , Join hands to win opportunities for smart grid projects in China; June 18, Siemens Energy Saving Center was officially established in Ningbo to further promote the application of Siemens “green” technology and promote local energy conservation and emission reduction; July 16, Siemens and Shanghai Electric Signed an intent agreement to establish a service joint venture in China to serve the rapidly growing Chinese steam turbine and gas turbine market; on August 6th, Siemens Hefei Branch opened and will continue to develop a green economy, providing industrial, energy, medical, and Leading technologies in urban construction such as rail transit; on September 8, Siemens signed an agreement with Rongxin Power Electronics, and both parties plan to establish a joint venture in China to better serve the rapidly developing Chinese power transmission market; on November 30th, Siemens Wind Power Blades (Shanghai) Co., Ltd. was formally established as its company in China. The first Wind Turbine blade manufacturing plant established will more effectively meet the huge demand for wind turbine equipment in China and overseas markets.

“We see China as a key global market for Siemens, and its position will become even more important in the future.” Like ABB, setting up factories around the world to bring customers close to Siemens is the market for offshore wind power equipment. One of them. In 2010, Siemens has established a new manufacturing base in China for its important business, building China's "green" value chain and laying out China's energy market.

GE: invests US$2 billion to strengthen innovation in China On November 9, 2010, GE announced that it will invest more than US$2 billion in three years to expand its technological innovation and customer support capabilities in China and establish with industry-leading Chinese companies. New joint venture. GE President and CEO Jeff Immelt announced in Beijing that GE will invest 500 million U.S. dollars to strengthen research and development activities in China and establish a number of innovation centers to better serve the Southwest, Northwest, Northeast and Central market. He also promised to invest more than $1.5 billion to establish a new joint venture.

On May 25th, GE's Northeast China headquarters was established in Shenyang. This is a further reflection of GE's second hometown strategy in China and its commitment to localization. On September 28, GE and Harbin Electric Machinery Co., Ltd. announced Established a new joint venture company to develop and manufacture wind turbines for the Chinese market, helping both parties win more competitive advantages in China's $13 billion wind power market; on October 25, GE Transportation Systems Group established its first railway in China. The Signal Lab aims to help China's railway signal industry overcome technical difficulties, improve service quality in China, and provide innovative solutions for the Chinese railway signal industry. On December 07, GE and China South Locomotive Co., Ltd. signed a cooperation framework. The agreement was to establish a joint venture in the United States to jointly promote the promotion and development of high-speed rail and other rail transit technologies in the United States market. The cooperation between the two parties will bring about 50 million U.S. dollars in joint venture investment.

Unlike the above two giants, GE not only established a new manufacturing base in China, but also more clearly emphasizes localized innovation. At the celebration of the tenth anniversary of its China R&D center, Chen Xiangli, president of GE China R&D Center, stated that the “China in China” strategy enabled GE China R&D Center to complete its product localization and engineering support to high-tech development and specifically for the local market. The development of new product and new technology functions has become a demonstration of GE's "reverse innovation" model.

GE: invests US$2 billion to strengthen innovation in China On November 9, 2010, GE announced that it will invest more than US$2 billion in three years to expand its technological innovation and customer support capabilities in China and establish with industry-leading Chinese companies. New joint venture. GE President and CEO Jeff Immelt announced in Beijing that GE will invest 500 million U.S. dollars to strengthen research and development activities in China and establish a number of innovation centers to better serve the Southwest, Northwest, Northeast and Central market. He also promised to invest more than $1.5 billion to establish a new joint venture.

On May 25th, GE's Northeast China headquarters was established in Shenyang. This is a further reflection of GE's second hometown strategy in China and its commitment to localization. On September 28, GE and Harbin Electric Machinery Co., Ltd. announced Established a new joint venture company to develop and manufacture wind turbines for the Chinese market, helping both parties win more competitive advantages in China's $13 billion wind power market; on October 25, GE Transportation Systems Group established its first railway in China. The Signal Lab aims to help China's railway signal industry overcome technical difficulties, improve service quality in China, and provide innovative solutions for the Chinese railway signal industry. On December 07, GE and China South Locomotive Co., Ltd. signed a cooperation framework. The agreement was to establish a joint venture in the United States to jointly promote the promotion and development of high-speed rail and other rail transit technologies in the United States market. The cooperation between the two parties will bring about 50 million U.S. dollars in joint venture investment.

Unlike the above two giants, GE not only established a new manufacturing base in China, but also more clearly emphasizes localized innovation. At the celebration of the tenth anniversary of its China R&D center, Chen Xiangli, president of GE China R&D Center, stated that the “China in China” strategy enabled GE China R&D Center to complete its product localization and engineering support to high-tech development and specifically for the local market. The development of new product and new technology functions has become a demonstration of GE's "reverse innovation" model.

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