Some time ago, Pinduoduo, which was caught in the "counterfeit sale" controversy after its popularity, has given us a more or less understanding of what "counterfeit" appliances are, especially "counterfeit" televisions.
Perhaps many people think that "cottage" TV sets are far away. In fact, the industry chain behind low-cost copycat TVs has been quite mature. Many of these operators are trying to move closer to the survival model of formal enterprises in the upper and middle reaches. The process becomes more and more complex, the products become more and more similar, and the scale of the industry Expand quickly. And these products have unknowingly invaded our daily lives with the brutal growth of e-commerce and offline outlets all over towns and villages.
In a street called Dashi in Panyu District, Guangzhou, almost every small workshop can process well-known or unknown TV sets on the market. The small workshops here are generally "underground factories", without business licenses or certificates. It is an ordinary storefront during the day, but at night it seems like daytime, and workers use an assembly line model to "make" TV sets. The minimum cost of a TV set "out of the factory" from these workshops is only tens of yuan, and the highest is only a few hundred yuan. After being branded, it becomes a "first-line" brand.
Compared with the unlicensed production in Panyu District, manufacturers in Huadu District of Guangzhou not only have "regular" business licenses, they even have realistic 3C certifications. Although the factory in Huadu District has complete certificates, it is not much different from the production model of the Dashijie workshop: three or five people can assemble a TV. The TV sets they produce have the same appearance as that of brand-name TV sets, and if they are labeled with imitation trademarks, they can almost be "really fake".
According to industry insiders, in order to maximize the benefits, small manufacturers tend to reduce the cost to a minimum, and at the same time divide the copycat TVs into three, six or nine categories. Merchants on online sales platforms that don't have too many requirements for TVs tend to order the lowest-cost TVs, while channel agents that require quality will choose TVs with better materials.
Do you still think these copycat products are far from your life?Through agents and online channels, batches of counterfeit TV sets with potential safety hazards have been sent to thousands of households. And buyers don’t even know that they are buying a copycat TV. Of course, there are still some buyers who are interested in their low prices, and they don't care where these products come from, whether they have certificates of conformity, 3C certification, and so on.
What's more serious is that low quality under low prices is not the biggest original sin of "cottage" TV sets. Security is the most serious issue. Imagine that if the cost of a TV is compressed to tens of yuan, then its materials must be inferior, severely worn, plastic shells that break with force, ultra-thin wires, problematic LCD screens, etc. There are great security risks. In the event of severe weather such as thunder, such products may short-circuit, cause fires, and endanger the personal safety of consumers.
Originally, the term "cottage" itself was not derogatory. It mainly refers to products without brands and trademarks, and cannot be completely equated with counterfeit and inferior products. However, this "counterfeit" driven by greed is no longer a counterfeit. Consumers should keep their eyes open when buying, and don't be taken advantage of by counterfeit products.
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