In 2016, the global smart phone market is hard to see growth momentum, and the price war is fierce. The mobile phone chip makers such as Qualcomm, MediaTek and Spreadtrum are facing the melee of mobile phone application processors (AP) and Modem. The operation growth momentum is expected to be a new application chip around the mobile phone, and continue to transfer more combat power to attack the emerging peripheral chip market such as wireless / fast charging, fingerprint identification, dual lens and 3D display.
In 2015, the Android mobile phone camp was caught in the sluggish demand of smart phones and the price of killing. Apple also showed the pressure of a new generation of iPhone 6s sales. In the face of the global smart phone market, it began to mature. Supply chain operators have begun to adjust their layout and business direction.
Qualcomm has cut its staff by 15% in 2015. MediaTek has reduced its operating expenses and capital expenditures. The mobile phone chip factory can be said to be an enemy. It not only hopes to expand the scale of mobile phone chip product shipments, but also hopes to ensure its own by the diversity of peripheral chips. Mobile phone chip platform competitiveness.
Due to the fact that the cross-strait mobile phone brand factory has a 64-bit and 8-core mobile phone chip solution for a period of time, with the sharp increase in the proportion of mobile phones, Qualcomm, MediaTek and Spreadtrum's mobile core chip solutions are almost the same, and 4G mobile phone chips are added. The price continues to drop, making it difficult for mobile phone chip makers to be optimistic about future operations and profitability.
However, compared with the main function and cost performance of the mobile phone main chip, the mobile phone peripheral application chip solution will be lively and rolling. In 2016, the global wireless/fast charging chip market penetration rate will increase rapidly, and the market share of Force Touch and fingerprint identification chip will increase. It also maintains a rising trend. As for new applications such as dual lens, 3D display and virtual display, it is expected to fully embrace spring in 2016.
Global mobile phone brand manufacturers plan to build their high-end flagship-class smart phones in 2016, and will expand the adoption of new peripheral application chip solutions to highlight the differentiated features of mobile phone products. The industry expects that the emerging chip market around mobile phones will be significantly improved in 2016. The mobile phone chip factory will have a fantastic move, and it will be completely attacked in the new battlefield of mobile phone peripheral chips.
In fact, at the beginning, MediaTek started from the PC peripheral memory chip. After entering the chip market of DVD players and TVs, it took root in the mobile phone chip market. Under the pressure of MediaTek, some chip suppliers turned to the peripheral chips of mobile phones. Markets such as measuring components and analog ICs are finding new ways.
Mobile phone peripheral chip makers frankly said that using the technology trends, product differentiation and consumer market experience of mobile phone main chips in the past, and moving to the mobile phone peripheral chip market, there will be more opportunities to expand the territory.
Shanghai Janetec Electric Co., Ltd. , https://www.janetecelectric.com