Anyone who has ever heard the movie "Sensory World" knows that the extremely explicit sex scene has caused the film to be banned in Japan so far. Whenever there is a film dispute, the heroes and wives of the story have no chance to die until they finally die. This shows that the enjoyment of official feelings is the first requirement of people.
Putting on the TV, causing visual attention is the audience's first demand. In order to meet this demand, a sensation has been created on the screen. In this regard, Hong Kong and Taiwan TV was criticized very often in the past, and it was often eye-popping in the style of vulgar language and programming. The Mainland is also unable to escape accusations. The variety show is slick, and the news gives way to entertainment. There are really real contents and only a handful of programs can stand the test of the audience. The media, following the attention of the audience, turned to dough, seeming to have forgotten that their initial function is to serve the audience, and that forgetting their own lives is fundamentally “influenceâ€!
Sensing is the first requirement of people, but it is not long-term demand. In the TV Victory Act, attention is the first capital, but not long-term capital.
What is "television influence"?
McLuhan thinks: "The media is the message." He emphasized that the true meaning of the media for human society is not the information it carries as a carrier, but the human perception it brings as an "extension of the human body." The world, understanding the world, grasping the changes in the world's way, and the impact on social development brought about by this change are the media influence in the popular sense.
In other words, it is the force exerted by the media on people or things in society, a stronger, longer-lasting advantage, ability, or system of action than the competitors.
To influence people's behavior, the premise is that people should be exposed to the media and may be dependent on the media for a long time. In this sense, television is not wrong to attract the attention of the audience. But the question is, what does it mean to attract people?
How to improve "TV influence"?
If women possess artistic talents besides beauty, people will have the desire to continue to appreciate and explore. If television has rich and profound content and flesh and blood in an attractive program form, with an accurate and powerful value system as support, it can ensure that the audience will not leave after the senses are satisfied, but still believe that you can bring Give him more and better things. These things may be spiritual comforts, may be interpersonal utility, and may be environmental awareness. As a result, loyal and solid media audience relations are slowly cultivated.
For example, the popular variety show "Where is Daddy?" is a pain point in the era of parent-child relationship confusion. Parents do not have time to accompany their children, and their children's growth and development do not receive due attention. The program's selection of exterior scenes is also in line with the current urbanization and the invisible demand that children have less contact with nature. The audience can find spiritual support and resonance in the program, and get the psychological enjoyment of being away from the heart.
TV dramas have always been the major contributors to TV ratings, and most of those dramas that have been fired up have also properly reflected the characteristics of society. This is not the case with Dwelling House and Struggle. People can remember and sway the laughter and tears in the process of watching the drama. Those characters in the play say what they want to say and never say, live a life they never thought of before, and accomplish what they want to accomplish but not Dream drama of achievement.
The news program should be said to be a concentrated performer of television influence, based on reality, radiating all levels of society, and directing every incident that is closely related to people. There is news about the construction of values. There is news about the reorganization of human life. There are news that affect the progress of the times. Responsible, attitude, and responsible news programs can become pillars of the stage. Their influence spans regions and spans the crowd.
Of course, it is unrealistic to want to support the whole TV unit with only a single program. The program is always in the process of upgrading. Establishing the brand system of the entire Taiwan, positioning it reasonably, actively marketing, and getting the brand concept into the hearts of the people is the goal The key to love.
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