Taiwan media reported that, as prices are gradually becoming the primary consideration for consumers to buy notebooks, and the new platform of processor makers has not been able to help increase the overall average sales price, retail channel manufacturers are currently worried that they will bear more downward pressure on profits in the future. . According to the news, not too high a price will be the first factor for users to purchase, and configuration will retreat to the second place. In order to make their products more competitive, various manufacturers have been reducing the price of notebooks, coupled with the netbook to the user left a low-cost impression, consumers are no longer willing to spend too much money to buy a laptop.
Notebook makers pointed out that 499-699 US dollars will be the mainstream price of notebooks, and brand notebooks above this price will hardly see considerable sales. Given the reduced focus on notebook configurations, the new models in mainstream notebooks are only $70-150 more expensive than older models, and the price gap will continue to shrink.
Apple and Sony's previous notebooks ranged from $1200 to $1,500, but they have also changed this pricing strategy. Sony released C-series notebooks for entry-level markets, and Apple’s MacBook Air has been reduced to less than US$1,000 to enter the mainstream consumer market.