The rise of green lighting industry faces reshuffle

The market demand for LED lighting continues to increase. In 2011, the market size is expected to reach an annual growth rate of over 50%. With LED lighting being considered as the strongest growing application market for the LED industry in the future, the layout of LED companies in the lighting field will be different. As the key to the next wave of industry growth, LED lighting in the upper reaches of the LED industry currently accounts for about 2 to 30% of total revenue. However, downstream packaging companies have different degrees of footsteps, and their efficiency is also relatively slow.

According to market estimates, the penetration rate of LED lighting is about 4% to 5.5% in 2010. Although the luminous efficiency of LED lamps in 2010 is the same as that of fluorescent lamps, the penetration rate in 2011 is expected to be 10%, and the luminous efficiency is also likely to increase by 20%. And beyond the fluorescent lamps, due to incandescent lights gradually into the history and government subsidies and other factors to promote, LED lighting gradually from the past niche applications, such as display cabinet lights, plant lights, medical lamps, began to enter the commercial, home main lighting market.

Some LED industry players are optimistic about the development potential of LED lighting. In 2010, the lighting layout was gradually strengthened, and as TV backlighting demand in the fourth quarter slowed, it also promoted the proportion of LED lighting to grow. It is estimated that the proportion of crystal lighting in 2010 will reach 20%. Above, it is expected to grow to 30% in 2011, and the proportion of high-power lighting in the fourth quarter of Taigu is expected to increase to nearly 30%, and Yuancheng is also expected to reach 30% of the lighting in the fourth quarter.

However, LED packaging factory leader Everlight launched its own brand of lighting in 2010, but the main business is still focused on the backlight application, the proportion of lighting! Only about 5% to 6%, although Yiguang believes that lighting business in 2011 will have multiple growth opportunities, it is expected to contribute RMB 1.5 billion in revenue, accounting for approximately 10% of overall revenue, but the proportion of lighting is still low, compared with Yu Dongbei pointed out that LED lighting product revenue in 2010 was about 1 billion to 1.1 billion yuan, and the scale has surpassed 100 million. In 2011, with orders surged in the mainland, Europe, America and Japan, LED lighting revenue is expected to reach 2 billion in 2011. At the rate of RMB 2.5 billion, the later generation of Ai Feisen specializes in high-power LED lighting. The gross profit margin is maintained at about 30%, and the latter development is highly favored.

As new competitors enter the market one after another, traditional packaging plants such as Everlight may face difficulties in expanding their strong customer base, or even lose their leading position in the industry. In addition, due to fierce downstream packaging competition, LED shipments in 2011 are expected to be on average. The unit price may decline, which in turn affects the gross profit margin. The LED industry believes that TV backlighting and lighting will be the twin engines of future growth, but TV backlighting will soon face the bottleneck of slower growth in the next 2-3 years, and LED lighting will become an important driving force for the continued growth of the industry. Now that LED lighting is in its infancy, there is still a lot of fierce competition in the future. It is expected that market forces will soon face reshuffle.

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