The time-sharing lease of new energy vehicles has already exploded, so what is the prospect of time-sharing lease of new energy vehicles, is it worth investing? What is the reason for the new-time car timeshare rental being welcomed by netizens? What are the benefits of new energy car rental?
Analysis of the prospect of time-sharing lease of new energy vehiclesThe prospects of the time-sharing leasing industry, based on industry analysis methods, are generally analyzed from the following points and are for reference only:
1. Policy impact
The time-sharing and electric vehicles of electric vehicles enjoy the support and encouragement of national policies and are not restricted industries. However, car rentals are subject to government-licensed vehicle targets and are not easy to expand. For example, Beijing has about 100 lease-time leasing companies, and the government has issued vehicle indicators of only 8,000+.
2. The stage of the industry
At present, the time-sharing leasing industry is a naive period (the general industrial stage is divided into a naive period, a growth period, a maturity period, and a recession period), the number of enterprises is small, the maturity of customers is low, and the business model is immature.
3. Industry type
The time-sharing leasing industry is an emerging industry.
4. Industry growth space
At present, new entrants in the time-sharing leasing industry are beginning to increase, and there is much room for growth in the future According to the latest analysis data of Roland Berger in April 2016, the potential demand for domestic travel is 2.8 billion times a day, which excludes about 1.03 billion times of potential replacement demand for vehicle use after the exclusion of pedestrian and public transportation (including length Rent, approximate car rental and private driving), the estimated market size is between 6.4-6.5 trillion. If time-share leasing accounts for 2%-5% of the market, the potential market size is expected to reach 130 billion yuan. It is estimated that by 2020, the market size is estimated to be between 150-1600 billion.
5. Profitability
Most of the new energy vehicle time-sharing leasing companies are currently not profitable and are still in the stage of staking. According to industry estimates, a vehicle used for time-share rental is kept at a frequency of 6 times a day, 1-2 hours each time, at which time the break-even is guaranteed. But in fact, data from a number of leasing companies show that the frequency of rentals for time-shared vehicles is not as high. In foreign countries, time-sharing leasing also faces various aspects including profitability. In order to achieve true time-sharing, it is necessary to make a large loan by X. This requires the company to continuously set up outlets and increase vehicle input, which is accompanied by an increase in vehicle purchase costs, an increase in parking space rental fees, and an increase in labor costs. And so on, in the current situation of consumers using time-sharing rental vehicles did not significantly improve, it can not achieve profitability.
6. Industry development trend
Car sharing has become a new trend in travel. From the point of view of the release of major consulting organizations, sharing has become one of the three major trends in the automotive industry (sharing, electrification, and autonomous driving). McKinsey believes that by 2030, one out of every ten cars sold will be shared cars, and travel solutions tailored to user needs will have a larger market. According to a recent survey conducted by the Boston Consulting Group, starting from 2021, 35 million people worldwide will use car sharing services. In Europe, about 14 million people are expected to register for car sharing services, while North America and Asia Pacific will each have 6 million and 15 million registered.
I. Classification of traditional car rental business
1) Car rental is not a car rental. Going out to play or buying a set of sofas in the furniture store to be transported home, called a rental truck on the street, this business is called car rental business. Car rental refers to the operation mode in which the leasing operator delivers the rental car (including the truck and the passenger car) to the lessee within the agreed time and does not provide driving services.
2) Car rental has different classification methods according to different classification standards. Commonly divided according to the length of the lease period and divided into two categories according to business purposes. Car rental has the characteristics of short lease term, convenient rental, and post-rental services such as maintenance and repair by the lessor. It is mainly divided into long-term lease and short-term lease. In the actual practice, less than 15 days is a short-term lease, 15 to 90 days is a medium-term lease, and more than 90 days is a long-term lease. Short-term lease means that the leasing company signs a contract according to the user's request, and provides the user with a short-term (usually calculated in hours, days, and months) car service, and collects the short-term rental fee to solve the user's various service requirements during the lease. form.
Second, time-sharing leased to short-term car service category
Time-sharing leases are classified by time. The lease time is no more than one day, and the fee is calculated on an hourly basis; if more than one day is calculated by the number of days. By analogy, there are sub-day leases and monthly leases.
3. What is the difference between new energy car rental and traditional car rental?
From the car rental billing model, new energy car rentals are no different from traditional car rentals. Adding the word "time-sharing" to the new energy car rental, and carefully scrutinizing it, has no special meaning. The author calms down and analyzes, what is the difference between the two? Or what are the characteristics of new energy car rental? If you want to explain the meaning of the word "time-sharing", the author understands that "time-sharing" is the smallest unit of car rental billing, that is, "1 hour".
4. Why are new energy vehicles more enthusiastic about “lease�
The current cost price of new energy vehicles is based on pure electric buses. Compared with traditional fuel buses, the actual selling price is 2-3 times higher. National and local subsidies are subsidies for one-time car purchases, even after deducting the state and Local subsidies, the price is also higher than the traditional car, because the national compensation is not in place, the land is also confusing. It is even more difficult for new energy vehicles to be sold directly to end users. The new energy vehicle “lease†business was born.
V. Characteristics of “lease†of new energy vehicles
1) Pure electric vehicles have the advantages of no emission pollution, low noise, easy operation, low maintenance and running costs, and are more convenient for leasing.
2) Self-service buffet, simple and convenient. With an App software, you can book an electric car, and then go straight to the parking lot to pick up the car, self-service travel is more convenient.
3) It can alleviate the problems of traffic congestion and difficulty in swaying in big cities, and can also improve environmental pollution.
4) The most effective way for city buses to promote pure electric buses. At present, the government is facing a lot of energy and environmental pressures. Pure electric buses have incomparable advantages in environmental protection and energy conservation. With the “lease†of new energy vehicles, the pressure on public transportation companies has been alleviated.
6. The financial leasing company has become a major customer of new energy vehicle manufacturers.
The classification of new energy car rental models is very detailed. Supporting the development of new energy automobile industry will be the financial leasing model. Its theoretical research is mature, there are legal basis, and the risk control model is scientific. The main operating modes of China's financial leasing companies are as follows:
1) Simple financing lease. The lessor purchases the lease item according to the lessee's choice and leases it to the lessee. The lessee pays the rent for each period according to the lease, and sells the leased item ownership to the lessee at the nominal price after the expiration. The tenant has no ownership during the entire lease period but has the right to use and is responsible for repairing and maintaining the leased item. The lessor shall not be responsible for the quality of the leased item, and the equipment shall be depreciated on the lessee's side.
2) In the sublease business, the lessee of the previous lease contract is also the lessor in the next contract. The sub-tenant rents the leased item from other lessors and then subletes it to a third party. The sub-tenant uses the lease form for the purpose of collecting the rent difference.
3) Leaseback financing lease. Refers to the lease form in which the lessee sells the owned item to the lessor and enters into a financial lease contract with the lessor and then leases the item from the lessor. The leaseback business is a special financial leasing method in which the lessee and the seller are the same person.
In the case that traditional customers (end customers) are unable to directly purchase new energy vehicles, financial leasing companies will become the competition targets of new energy vehicle manufacturers. The traditional customer (end customer) is already a customer of the financial leasing company.
What is the significance of writing this article? It is suggested that the new energy vehicle manufacturers have undergone qualitative changes, which will inevitably lead to the adjustment of the sales organization structure of the manufacturers, and the requirements for the business capabilities of the sales personnel will also change greatly.
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