Starting from the GPS module, u-blox is now committed to the core role of the IoT ecosystem, creating the world's best networking product portfolio, meeting a variety of communication standards and applications, and meeting the Internet of Things era with a complete wireless communication solution. Its goal is also the key to success.
U-blox, which started as a GPS module, has continued to strengthen its research and development energy in recent years, and has built a complete wireless communication product portfolio covering positioning, cellular and short-range radio technologies, and actively expanding the application market. On the occasion of the company's 20th anniversary, u-blox CEO Thomas Seiler talked about u-blox's past, present and future, and how the company will continue to drive innovation and prepare for a new generation of IoT opportunities. Customers together to meet the future of the Internet of Things.
From grass creation to a global layout with a complete solution
Thomas Seiler said that the story of u-blox begins with a research and development program at three Swiss Federal Institute of Technology (ETH) graduate students, three of the founders of u-blox, Daniel Ammann, Andreas Thiel and Jean. -Pierre Wyss. At that time, they developed the world's most sophisticated GPS module, in the spirit of entrepreneurship, coupled with the encouragement and support of the guidance professor Dr. Gerhard Tröster, in October 1997 formally established u-blox company.
Soon, u-blox's first GPS module was adopted by the Swiss truck toll system in the coming year, which laid the foundation for steady development. Later, in order to strengthen its own technology, u-blox decided to develop its own semiconductor technology, and released its first GPS chipset in 2002, and reached a milestone of 1 million GPS receiver shipments in 2004.
As the company continues to grow, the u-blox business expands globally, launched in Switzerland in 2007, and began to increase the cellular product line in 2009, and into short-range radio (Bluetooth, Wi-Fi) in 2014. field. Today, u-blox has become an international company with 900 employees, half of its revenue comes from Asia, 25% in North America and Europe, and has offices in 18 countries around the world, serving up to 5,700 customers. .
Seiler stressed that u-blox uses nearly 20% of its revenue for R&D investment to continue to drive technological innovation, and in 2017 it has reached a record of 100 million GNSS receivers with cumulative shipments. He also said that the rise of the Internet of Things has brought u-blox great new opportunities and challenges, because the provision of location services and the growth of network data traffic will drive reliable, location-aware communication services and networks. Strong demand.
In the face of diversified technology and market needs, to master the market and overcome challenges, outstanding marketing and business management skills are required to complement technological innovation and manufacturing technology. Although technology and the market have been changing, for the past 20 years, u-blox has been focused on understanding the needs of its customers and providing complete solutions that exceed customer expectations.
U-blox is also committed to being a core player in the IoT ecosystem, creating the best product portfolio for the rapidly evolving global marketplace and meeting a wide range of different communication standards and applications, which will be u-blox The key to the success of the IoT generation.
Meet the needs of tomorrow's connected worldLooking forward to the future, Seiler believes that with the rapid development of AI, machine learning means a great jump in computer computing power, and all walks of life will face new changes. For example, Amazon has used drones to complete the first delivery test, something that was unimaginable a few years ago. In addition, by 2028, 62% of the world's population will live in cities, which will pose great challenges to urban issues such as energy consumption, transportation, pollution and waste disposal. Another equally important area is industrial applications. Through networking technology, machine monitoring will make factories more efficient and productive.
The success of these applications will depend on high-accuracy positioning and robust communication technologies, which are areas where u-blox excels. Seiler hopes that through the development of a new generation of technology, it can truly improve people's quality of life and create a more convenient and intelligent living environment. In order to stay ahead in the smart world of the future, u-blox has long invested in developing its own optimized semiconductor technology and focusing on three main areas: security, self-driving and open platforms. First, u-blox enhances the deployment of security technologies and introduces security features throughout the product line to truly protect the integrity of customer products and data in response to security issues of increasing concern to the connected world.
Self-driving requires high-precision positioning, which is an important basis for multi-sensor systems, and therefore requires data integrity and safe operation in accordance with ISO 26262. In addition, self-driving vehicles need to be able to communicate with other vehicles or the surrounding environment (V2X). In both areas, u-blox will develop core technologies to meet the needs of the future market. As a result, u-blox will continue to expand its communications portfolio, in addition to the emerging 5G ultra-high bandwidth network, while also continuing to focus on low power, low data rate related applications.
On the open platform, u-blox will integrate multiple technologies to create a diverse product solution that allows customers to focus on the differentiated features of their own products and quickly and easily build positioning and wireless communications in their products. Features. To achieve this goal, u-blox will work with ecosystem leaders to build platform technology and provide a complete tool and software environment that will enable customers to be more productive in product development.
Seiler emphasizes that entrepreneurship and innovation are deeply rooted in u-blox's corporate culture. Today, 20 years after its founding, u-blox continues to focus on R&D, innovation, and continues to introduce new products such as real-time dynamic positioning (RTK), high-precision GNSS, LPWA, and Bluetooth low-power. With the development of a new generation of IoT business opportunities, u-blox will usher in a better future and enable a more intelligent networked world vision.
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