[Text / high-tech LED Yue Mengdi] Wu Jie, in a variety of large and small meetings, formal informal occasions, occasionally heard inside the LED industry. With a bit of arrogance, with a bit of talent, looks handsome, is everyone's general view of Wu Jie.
I have never been able to see it. Finally, in the Shenzhen Station of the “2015 High-tech LED Supply Chain Good Product Tour†event in May this year, I saw Wu Jie, the general manager of Delipu, who has long been famous.
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"Is he?" He was a little surprised. "Then I have to be pious and keep smiling."
In fact, Wu Jie, who loves to make friends, has the bold character of the Central Plains. In private, he always loves to drink a few cups with his brothers. When he is happy to push the cup, he will make a poem and make a few words.
Wu Jie, a native of Taikang, Henan, everyone in private is used to calling him "Old Wu." Lao Wu is not old. After graduating from Tianjin University in 2003, he started his career. However, the few friends in the circle know that Wu Jie participated in the CCTV “Win ​​in China†entrepreneurial competition in 2006. Since then, he has traveled all the way to Shenzhen and started his entrepreneurial career.
In 2007, Wu Jie founded Aide Power with another venture partner to enter the LED industry as a LED driver. In May 2009, he founded GOSOLED LIGHTING, focusing on the design and customization of high-end lamps. It was acquired by Lyon Lucibel in April 2010. In June 2010, the names of the first two companies that were personally created were combined and one word was merged to create Shenzhen Delipu Optoelectronics Co., Ltd. (later changed to Shenzhen Delip Optoelectronics Co., Ltd.), which opened a group of brothers. The journey of making one thing.
He is well-versed in the market and product planning, and is undoubtedly the soul of Delip.
"The chance is that the friends step into the lighting door and drive the roots. The walker is fearless on the road to entrepreneurship." Wu Jie described his LED career as a beginning, and poetry learned to reveal the tip of the iceberg.
Indissoluble bond with LED
From the beginning of the barbaric growth to the gradual standardization of governance, all the way to toss; from the beginning of the industry chain, the small tour invested in everything, want to do now, focus, extreme, fast, just want to do a good job of controlling electricity, this process The hardships and hard work of self-knowledge. As the experience increases, the glitz and faders become simpler, more direct, and targeted. Now, he believes that it is very good to be able to do this thing in life.
Focusing on the determination to do one thing to the extreme, to some extent, is in line with Wu Jielu’s personality of “sighingâ€. "Is it really a bandit?" Wu Jie asked himself. In his opinion, if I am really a bandit, then the value of the bandits is that we are bandits, we take our own path, do our own things, let others say.
Wu Jie said so, and he did the same. In 2015, Delipe deployed LED T8 lamp driver products compatible with electronic ballasts and 2015 new external 6-60W commercial lighting drivers. In the first phase, we strive to be compatible with electronic ballast LED T8 lamps in the North American market. Drive the first brand. The company’s guide to “born for power control†is beginning to take shape.
In the 2014 Delipu special issue of Gaogong LED, Wu Jie wrote the "three-light policy" of "burning, killing, and robbing light". In the year of the industry's break, "Sanguang" is a description of his fierce competition in the market. He believes that in the current lighting industry, every enterprise is very fragile, and large enterprises are also the "paper tigers" in the fog.
And Delip is growing in the market environment of rapid change and constant toss. Delip is like Wu Jie's child. He set the road for the development of "the virtue of the world, the power of the people, the universal light." Do not blindly follow the trend, not busy with price cuts, although the price is the most important part of the market competition.
Big broken and standing up to the end
In fact, Wu Jie has a deep understanding of the LED market. He believes that the development of LED lighting cannot be achieved overnight, and traditional lighting will still maintain a certain market share in a short period of time. However, under the influence of the continuous shift to green lighting, the traditional lighting market will remain flexible until the high-speed penetration of LED lighting after 2016, in which the large circulation products and lighting market will develop in both directions.
In this process, large enterprises naturally have the advantage of large enterprises, but small and beautiful enterprises that take the path of differentiation have the opportunity to win certain market segments as long as they survive. Nowadays, "the society is brewing a huge social crisis. The economic model, supply and demand model, value innovation, etc. need to be broken and reconstructed." Wu Jie said that it can be clearly foreseen that in the next 1-2 years, the big ones will be big and the small ones will be different. The pattern of development will become more and more clear. Industry mergers and acquisitions, differentiated innovation, and lean segmentation will make the industry more and more rational. It will be a great danger for all enterprises to redefine their past experiences and advantages. It is also an opportunity to break through.
Wu Jie seriously and seriously inspires colleagues with three "firm beliefs": excellent enterprises must learn to adapt to the environment. We must firmly believe that excellent enterprises can develop in good times and develop in the face of adversity; enterprises must live to have opportunities. We must firmly believe that all the difficulties are more difficult than us. Whoever can win is to win; to work hard and destructive innovation. We must firmly believe that any innovation and mistakes made by startups on the basis of immortality are our greatest asset;
In the opinion of many friends of Wu Jie, Lao Wu’s firm belief and resolute style are actually part of the “smotheringâ€. “(LED) is so promising and enduring, good people can’t do it, bad people can’t do it, the only thing that can be done Yes, it is the person who insists." Wu Jie said with a smile.
Finally, at the end of Lao Wu’s "The Walker of the World":
The world
Getting started
Not afraid of Wutong Mountain Gaopan
Autumn and summer
Alpine cold
Gas swallowing river
Turn the tide
Not afraid of Meisha
å·å³¨å¤©åœ°
Zhi Jianjian
Nanshan Yuanwang
Peace of mind
How come to show the power
Swing now
Rebuild
Spark South Dream
Year of the standing
Under the eyes, a tree red
Thorny
Bright light
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