The origin of the concept of smart home is very early, but it has not been able to let the vast number of consumers enjoy a convenient life. After so many years of development, it still stays at the "concept" stage. So far, many consumers have a hard time giving a clear definition of smart home. . Although the smart home industry has been very hot in the past two years, the fire is only the industry, and it has not risen to the ordinary people's homes. The average family rarely finds the existence of "it".
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Functional still needs to be improved and improved
What is the reason for the industry to be so "market-free", the investment of the industry in the industry and the release of related products, consumers are also highly concerned about smart home products, but there is no friction to buy sparks, the reason is where ?
Intelligent solution Shangshun Technology CMO Xiao Zhen believes that from the perspective of consumers' purchasing psychology, users generally have to purchase hard products. If the goods are optional, the purchasing probability of consumers will be greatly reduced. How many people will pay for their curiosity? Even if some curious users buy the product, if the application is not satisfactory, not only will the user not try for the second time, but the friends around the user will also have doubts about the smart home products. .
Therefore, for smart home products, we should also seize the needs of users. In terms of smart socket products, many merchants have released their smart socket products, but most smart socket products can only realize the remote opening/closing of mobile APP. Power supply, want to achieve further control, and is limited by the technical standards of non-interoperability, so smart products are difficult to reflect their own advantages, it is difficult to obtain user recognition.
The price is not so "close to the people"
Functionally, smart home products are not perfect enough, and the price is also not enough "grounding gas". Many smart home products are more expensive than ordinary household products, which also opens up the distance from ordinary consumers. If you want consumers to try a fresh product at twice the price, there is very little courage.
Taking smart socket products as an example, many smart socket products are priced at more than 100 yuan, and these sockets generally only have one three-plug or two-plug/three-plug, but can only supply power to an ordinary household device. The intelligent management of a variety of ordinary electrical appliances, I am afraid to match a smart socket for household appliances, which adds a lot of cost to the consumer experience intelligent control.
Smart home products are concerned but there is no "market". The big reason is that consumers have low demand for smart home products, and the cost of smart home products is slightly higher than that of consumers.
Therefore, merchants should also make more efforts in terms of functions, and at the same time, it is necessary to reduce the cost of products and bring them closer to ordinary consumers. It must be said that cost-effective products can win more recognition from consumers, and good customer reputation can not be underestimated. It is equally important to pay attention to the user's application experience and enhance the function of the product.
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