Founded in 1992, the Shengqiu Group has developed to the present and the industry is well known. In the course of more than ten years of development, Shengqiu has also experienced the process of domestic sales booming to exporting well-known and then going to the domestic and foreign sales. After 2002, many people believe that Shengqiu has shifted its focus to other projects, and lighting has become a secondary industry. But what the outside world didn't expect was that from this year, Shengqiu Group launched a series of brands to promote the improvement of the domestic market, which made the outside world full of expectations for the new brand. So, how will Shengqi be rejuvenated in the domestic market? Recently, Chen Yueqin, the manager of the domestic marketing department of Shengqi Lighting, accepted an interview with this reporter. ![]()
Shengqiu domestic marketing manager Chen Yueqin wins the ball has not given up the domestic market. Reporter: The brand influence of the new Song Shengsheng ball is obvious to all in the industry. However, the outside world has always believed that winning the ball has its own advantages in exporting. What's more, it is considered that the winning ball is only for export, and domestic sales are rarely involved. Even if it is involved, it is just an attempt. Why is this view happening? Chen Yueqin: This is actually a misunderstanding, but it is also related to the development of our company. In 1992, Shengqiu began to produce its own products. At this time, it vigorously promoted the domestic market, and it was quite successful in the market, and its sales performance was also very good. After several years of accumulation, by the end of the 1990s, Shengqiu began to develop foreign markets and expand its market scope. Because the style and quality of our products are extremely popular among foreign customers, the sales of Shengqiu has developed rapidly, surpassing the development speed of domestic sales. Coupled with the large amount of export, our production capacity is subject to certain restrictions, it is impossible to fight in two lines, both inside and outside, so the export has become the focus of the company for a while, but it is not giving up domestic sales, we have always been concerned about domestic sales, And continue to accumulate customers and experience in the domestic market. Reporter: We have seen in the market that Shengqiu launched a series of brands this year, and the products have various styles. May I ask, is this to expand the domestic sales business? Chen Yueqin: Yes. In the past few years, the domestic market has gradually matured, and market demand has continued to increase. We have also seen opportunities for business. Moreover, this year our new industrial park will be completed and put into use. The new industrial park covers an area of ​​more than 130 mu, and will be mainly produced. When all the products of the company are concentrated in the park, the layout of the park is reasonable. Production, office, raw material warehouse, finished product warehouse, etc., not only accelerate the production schedule, but also facilitate the diversion order of products. After solving the production capacity, we can let go of expanding domestic sales. This year we launched five brands including Isamel, Deere Bit, Afu Roti, Gino Billy and Fiona. Crystal lamps, children's lamps, copper lamps, modern lamps and other categories, suitable for the diversity of dealers, and expand the market influence with the operation mode of the store. The industry has not yet entered the stage of brand competition. Reporter: At present, the industry is talking about brand competition and brand influence. What kind of competition stage do you think the industry is in? Chen Yueqin: This is going to start from history. The history of lighting industry development is relatively short, especially in ancient towns. The history of more than 20 years is destined to be a light experience of the vast number of lighting companies. At the beginning of the rise, the products produced by lighting companies are “the emperor’s daughter does not marryâ€, as long as it is produced. Products can be sold out, and the price is expensive, and the quality is harder than today. In the face of this one-sided situation, lighting companies do not go out to sell their own products, open up the market, just wait for customers to come to the door. This kind of "sitting business" situation is protracted, and there are very few enterprises that awaken from it. At this time, the lighting industry is in the stage of product competition, and the manufacturers mainly produce products. After 2000, the number of lighting companies suddenly increased, and competition in the market began to intensify. Some companies with prophetic wisdom tried to open up the market, or sent salesmen to sell their products, or actively participated in various exhibitions, corporate brand awareness. Also began to enhance, recognizing the importance of brand influence to the business. As a result, manufacturers have been clamoring for brands, but they do not know, do some propaganda in the media, do some promotion at the exhibition, they think that they are not mature. At present, product competition has passed, but it has not entered the brand competition. The current market is in the transitional stage. It is not the brand competition in the full sense. The consumer awareness of lighting brands has not yet formed. .
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