Advantages of foreign lighting and material prices make China's lighting development arduous

In recent years, the development of China's lighting industry has been mixed. On the one hand, the number of companies has soared to more than 10,000. The number of employees in the industry has exceeded 1 million, and the market has great potential. On the other hand, there are not many people who really have large-scale production. Due to the large number of small enterprises, manual workshops and manual production are widespread. China's lighting industry, especially semiconductor lighting, has a huge market space that attracts a large amount of foreign capital investment. Some international famous brands have successively entered the domestic production and sales fields. The comprehensive layout of foreign advantageous enterprises in China has also brought powerful domestic lighting equipment. With competitive pressures, and with the increase in raw material prices and the implementation of the new EU environmental protection law, the lighting industry in China is in a much tougher position. What kind of problems does the domestic lighting market face now?

First, many companies lack the leading

With regard to the LED industry with the theme of environmental protection and energy saving, LED lighting companies can be said to be flooding. A new technological breakthrough has been made. Lighting companies that invest in LED technology are springing up. According to statistics, China's LED industry has more than 140 million enterprises with annual output value. So many brands, but the lack of leading companies.

From the market point of view, China's LED companies have the following characteristics:

LED lighting industry has developed rapidly. In 2010, LED lighting has already begun to ferment. Compared with 2009, the market demand has greatly increased. Companies that make LED packages and LED displays have also entered the field of LED lighting. At present, there are only a small number of LED packaging companies in the Chinese market. Most of the packaging companies have begun to develop and produce LED lighting products. The corporate boundaries of LED applications have become increasingly blurred, and the LED product lines of companies have grown longer and longer. Although the technical level of LED products has been greatly improved compared with previous years, most companies use price? Humorous. LED companies began to increase R&D investment and develop in the direction of high-tech, high value-added, and intelligent products. At the packaging and application end, some products of individual companies can already compete with international LED manufacturers on the same stage. Even so, LED chip companies have low overall profits. LED chip companies currently invest a lot, but LED chip industry sales in 2009 was only more than 2 billion yuan, and most LED chip companies have negative profits or no profits. LED chip companies reached 62 at the end of 2009. With the large-scale investment of LED chip companies and the introduction of technologies in Taiwan and other places, it is expected that China's LED chips will have very large development in the next few years.

Exports occupy an important position, the domestic market is weak, especially LED companies in the Pearl River Delta region, many companies account for more than 50% of exports. Mainly because the price of LED products is still relatively high compared to Chinese consumers. China's sales of LED application products are mainly concentrated in commercial lighting and municipal engineering, and the average consumer acceptance level is still at a relatively low level. There are few mergers between LED companies. At present, there are very few LED companies in the market that support each other. What? Prayer? Study pores alpha copy? Yan Yan! O is noisy and fresh? Sodium bicarbonate knife? Yu? How are you doing? Landslide? The tip of the hospital is full of V beer? ? larva? The ED market is still immature and fully competitive, and most companies can find their own living space. However, relative to the merger? What? Can you tell me? vent? knock? There are many companies entering and exiting the ED industry.

Second, the brand construction lags behind

Undoubtedly, the brand is the steel armor that enterprises overcome the crisis through the crisis. Therefore, to strengthen the lamp industry's ability to resist risks in the face of crisis, we must work hard to develop the brand, and we must create a unique lighting brand development.

To implement a multi-brand strategy, many companies have implemented this. In the multi-brand operation process, sales and marketing between multiple brands are completely separated, but its R&D, production, and organization and management are resource-sharing, which is undoubtedly optimized. Resources make full use of corporate resources. With different positioning products to fight for a larger market, subdivision of the cake industry in the lighting industry, so that the entire market share. Not only has the company's influence in the industry been expanded, but it has also served to maximize the benefits for the company.