Ali sets up a smart TV cooperation alliance
AT deeply involved in Internet TV
As a giant of the Internet, Tencent Ali not only invested heavily in the Internet and mobile Internet, but also did not let go in the area of ​​large-screen home Internet.
As far as Internet TV is concerned, Tencent’s Ali is deeply involved in the project of Li Weigang and Li Huaiyu’s micro whale television. Xiao Bian sees from the inquiries of the sky, Microwhale Technology conducted A round of financing in August 2015, and Alibaba, Tencent Industrial Fund, and Chinese Culture Industry Investment Fund were investors, with a total investment of 2 billion yuan.
In May 2016, the registered capital was changed. The registered capital was changed from 200 million yuan to 2 billion yuan. There were four shareholders, namely the major shareholder Chinese Culture Co., Ltd., and the subscribed fund was 780 million yuan, accounting for 39% of the shares; Alibaba (China) Network Technology Co., Ltd. subscribed for capital of 630 million yuan, accounting for 31.5% of the shares, Suzhou Industrial Park Purple Cat Information Consulting Co., Ltd., subscribed funds of 400 million yuan, accounting for 20% of shares; Linzhi Tencent Technology Co., Ltd. It paid 190 million yuan, accounting for 9.5% of the shares.
Microwhale Technology Shareholders Information
As can be seen from the shareholder structure, Ali accounted for 31.5% of shares, second only to 39% of the Chinese culture of major shareholders. The difference between the two is only 7.5%. Tencent also has a certain percentage of shares, close to 10%. In other words, Alibaba and Tencent both have deep access to micro whale technology that focuses on Internet TV, but it is clear that Ali’s influence is even greater.
Perhaps in terms of micro-whales, Ali’s influence is even greater. Tencent believes that the eggs should be placed in multiple baskets. Xiaobian learned a few days ago that Tencent has invested in TCL’s leading Internet TV brand Thunderbird.
TCL Group announced on the morning of July 3 that its subsidiary Shenzhen Thunderbird Technology Co., Ltd. introduced strategic investors Tencent by way of increased capital and shares, and the latter subscribed Thunderbird's newly added registered capital of RMB 20.27 million for RMB 450 million. Yuan, obtained 16.67% stake in Thunderbird Technology after this capital increase.
After the completion of this capital increase, the registered capital of Thunderbird Technology has increased from 100 million yuan to 120 million yuan, Tencent holds 16.67% stake in Thunderbird Technologies, and Thunderbird Technology shares held by Fcalcon, a wholly-owned subsidiary of TCL Multimedia The proportion will be reduced from 54.05% to 45.55%. Upon completion of the capital increase, Thunderbird Technology will no longer be a controlling subsidiary of the TCL Group.
TCL Introduces Tencent as a Strategic Investor for Thunderbirds
In the micro-whale, Ali is the second largest shareholder after the Chinese culture. In Thunderbird, Tencent is a strategic investor introduced by TCL Group, and its influence is second only to the TCL Group. Ali had also been a Thunderbird platform when Thunderbird TV was released, but so far he has not seen any capital cooperation between the two sides.
Occupy the living room with content and system
Why are Alibaba and Tencent keen to invest in Internet TV or cooperate with Internet TV brands? In fact, the reason is very simple, that is, hope that through the Internet TV terminal, put their own content, systems into the implementation of data control and in-depth operation of home users.
Internet TV still maintained rapid growth when the TV industry was in a sluggish state. According to statistics, from 2012 to 2016, Internet TV maintained a high growth rate of 47.69%, 18.43%, 24.44%, and 13.84%. In 2016, domestic TV retail volume exceeded 50 million units, of which Internet TV brands accounted for 20%. In the next five years, Internet TV will continue to develop rapidly.
The advantages of Tencent and Ali do not lie in the terminal, nor will they do their own terminal. The advantage of the two lies in the content and system. Tencent and Ali’s video content resources are abundant. Tencent video and Youku Tudou are the content exporters and operators. In addition, Ali has its own system, Yun OS. The implantation at the operating system level will allow Ali to obtain big data in the living room in order to better tap the living room economy.
Xiaobian notes that Ali Tencent is accelerating its layout in the field of large-screen Internet. Tencent launched Penguin TV, an overall software solution for Internet TV and smart set-top boxes. Penguin TV mainly focuses on video content, and it is open to cooperation in the industrial ecology. Public information shows that it has worked hand in hand with the three authoritative Internet TV licensees, the top ten mainstream smart TV manufacturers, leading intelligent set-top box manufacturers and a number of network operators to build a new living room entertainment ecosystem.
For Ali, he led the establishment of the Smart TV Cooperation Alliance to implement the "TV Eco Inside Project," and supported partners through the Yun OS system and Youku content to dig deep into home entertainment. Haier, Konka, Changhong, Hisense, Skyworth, Sharp, Philips, and Microwhale have already joined the brand. The first batch of 6 new smart TV models using Alibaba Digital Entertainment Platform was officially unveiled last October.
It can be seen that although Internet TV seems to be a competition among terminal enterprises, in fact it is behind content and system operation control. In this regard, Ali and Tencent are veterans. Alibaba Tencent who is not a terminal may be the biggest player in Internet TV.
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